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Getting Found, Getting Picked and Rinse/Repeating

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The slides in this deck were my originals for a Chamber of Commerce Lunch and Learn presentation covering some of the very basics of online marketing (and then some).

You can see the presentation here: http://hudgecreative.com/2015/3-online-marketing-big-deals-on-lunch-break

I ended up not using these so closely for the actual. Why? Because, at 9:32pm the night prior to the event, as I was prepping, delivering such profound wisdom to my office walls, I stopped and said, "This is too technical. There's no way I can get through all this in about 30 minutes. Forget it."

I didn't scrap the whole thing. We got things kicked off with an activity, I skimmed across some topics like "organic vs. sponsored traffic," and really purposed to get into the actual business side of things—as in "what IS my business? … who does it really SERVE? … and who REALLY loves my business?"

It's much more natural to approach the entire topic when tackling it from that angle.

So, after covering some of the basic things to "getting found," then what? How 'bout we move on to "getting picked?"

Then what? How 'bout we dig into what your business "feels" like on a day-to-day basis? Who are the faces people see? Who represents you? How great of a job do they do that?

'hope you find something valuable within the deck.

-Drew

Published in: Marketing
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Getting Found, Getting Picked and Rinse/Repeating

  1. 1. [ACTIVITY] Thursday, March 12, 2015
  2. 2. GETTING FOUND is one-third of the equation Thursday, March 12, 2015
  3. 3. Thursday, March 12, 2015
  4. 4. “Getting Picked” “Building Your Tribe” “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. … A group needs only two things to be a tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us Thursday, March 12, 2015
  5. 5. Agenda: How Do I Get Found What Do I Say? Setting a Solid Foundation Disclaimers Broad yet Focused Questions: 1 of 3 things What this is NOT What this IS Thursday, March 12, 2015
  6. 6. do I get found? HOW ORGANIC vs. SPONSORED “How do I get traffic to me?” Thursday, March 12, 2015
  7. 7. do I get found? HOW ORGANIC vs. SPONSORED “How do I get traffic to me?” Thursday, March 12, 2015
  8. 8. What’s Ess Eee Ohh SEO Organic Influence with content Thursday, March 12, 2015
  9. 9. Organic Thursday, March 12, 2015
  10. 10. Organic Thursday, March 12, 2015
  11. 11. What NOT to do. Organic Thursday, March 12, 2015
  12. 12. What NOT to do. Organic •STUFF Keywords Thursday, March 12, 2015
  13. 13. What NOT to do. Organic •STUFF Keywords •NOT knowing who your audience is Thursday, March 12, 2015
  14. 14. What NOT to do. Organic •STUFF Keywords •NOT knowing who your audience is •Be everything to everyone Thursday, March 12, 2015
  15. 15. What NOT to do. Organic •STUFF Keywords •NOT knowing who your audience is •Be everything to everyone •Having thin or shallow content Thursday, March 12, 2015
  16. 16. What NOT to do. Organic Thursday, March 12, 2015
  17. 17. What NOT to do. Organic •Post duplicate content (on/off site - applies to reviews) Thursday, March 12, 2015
  18. 18. What NOT to do. Organic •Post duplicate content (on/off site - applies to reviews) •Don’t Place a bunch of ads “above the fold” Thursday, March 12, 2015
  19. 19. What NOT to do. Organic •Post duplicate content (on/off site - applies to reviews) •Don’t Place a bunch of ads “above the fold” •Don’t worry about KeywordRichDomains.com Thursday, March 12, 2015
  20. 20. What NOT to do. Organic •Post duplicate content (on/off site - applies to reviews) •Don’t Place a bunch of ads “above the fold” •Don’t worry about KeywordRichDomains.com •Don’t EVER BUY LINKS Thursday, March 12, 2015
  21. 21. What TO DOOrganic Thursday, March 12, 2015
  22. 22. What TO DOOrganic •Know exactly WHO you are and what it is that you do! Thursday, March 12, 2015
  23. 23. What TO DOOrganic •Know exactly WHO you are and what it is that you do! •… so you can know exactly WHO you serve the best Thursday, March 12, 2015
  24. 24. What TO DOOrganic •Know exactly WHO you are and what it is that you do! •… so you can know exactly WHO you serve the best •Research great keywords Thursday, March 12, 2015
  25. 25. What TO DOOrganic •Know exactly WHO you are and what it is that you do! •… so you can know exactly WHO you serve the best •Research great keywords •… and use them naturally; Write for HUMANS FIRST Thursday, March 12, 2015
  26. 26. What Else Is A Good Idea Organic Thursday, March 12, 2015
  27. 27. What Else Is A Good Idea Organic •Create VALUABLE content Thursday, March 12, 2015
  28. 28. What Else Is A Good Idea Organic •Create VALUABLE content •Use Social Media (Google+, FB, T, Instagram, YouTube) Thursday, March 12, 2015
  29. 29. What Else Is A Good Idea Organic •Create VALUABLE content •Use Social Media (Google+, FB, T, Instagram, YouTube) •Claim online directories - Make ‘em accurate and Exact Thursday, March 12, 2015
  30. 30. What Else Is A Good Idea Organic •Create VALUABLE content •Use Social Media (Google+, FB, T, Instagram, YouTube) •Claim online directories - Make ‘em accurate and Exact •Especially Claim your GoogleMyBusiness Profile Thursday, March 12, 2015
  31. 31. What Else Is A Good Idea Organic •Create VALUABLE content •Use Social Media (Google+, FB, T, Instagram, YouTube) •Claim online directories - Make ‘em accurate and Exact •Especially Claim your GoogleMyBusiness Profile • http://google.com/MyBusiness Thursday, March 12, 2015
  32. 32. Sponsored Traffic PAID Sponsored Thursday, March 12, 2015
  33. 33. PAID or “SPONSORED” Thursday, March 12, 2015
  34. 34. PAID or “SPONSORED” Thursday, March 12, 2015
  35. 35. What Else Is A Good Idea Sponsored •Take Advantage of PLA (Product Listing Ads) •Respond to Reviews (… claim your listings!) Thursday, March 12, 2015
  36. 36. What Else Is A Good Idea Sponsored Facebook Business Page Thursday, March 12, 2015
  37. 37. What Else Is A Good Idea Sponsored •Violation of FB policy; can get canned anytime Facebook Business Page Thursday, March 12, 2015
  38. 38. What Else Is A Good Idea Sponsored •Violation of FB policy; can get canned anytime •No way to track anything Facebook Business Page Thursday, March 12, 2015
  39. 39. What Else Is A Good Idea Sponsored •Violation of FB policy; can get canned anytime •No way to track anything •No way to promote Facebook Business Page Thursday, March 12, 2015
  40. 40. What Else Is A Good Idea Sponsored •Violation of FB policy; can get canned anytime •No way to track anything •No way to promote •There’s hope. You can SWITCH Facebook Business Page Thursday, March 12, 2015
  41. 41. What’s Content? CONTENT P r o v i d i n g G r e a t Thursday, March 12, 2015
  42. 42. Content video words (copy) Thursday, March 12, 2015
  43. 43. Thursday, March 12, 2015
  44. 44. About your Copy and Content Thursday, March 12, 2015
  45. 45. About your Copy and Content •Know the Goal (and don’t be salesey all the time) Thursday, March 12, 2015
  46. 46. About your Copy and Content •Know the Goal (and don’t be salesey all the time) •KnowYour “Who” & Match UpTone (Stay Conversational) Thursday, March 12, 2015
  47. 47. About your Copy and Content •Know the Goal (and don’t be salesey all the time) •KnowYour “Who” & Match UpTone (Stay Conversational) •PlaceYour Product/Service Within Prospects’ Lives Thursday, March 12, 2015
  48. 48. About your Copy and Content •Know the Goal (and don’t be salesey all the time) •KnowYour “Who” & Match UpTone (Stay Conversational) •PlaceYour Product/Service Within Prospects’ Lives •Be Clear, Be Concise, Be Witty Thursday, March 12, 2015
  49. 49. Thursday, March 12, 2015
  50. 50. Clever, knows its goal (stirs excitement) Thursday, March 12, 2015
  51. 51. Thursday, March 12, 2015
  52. 52. Thursday, March 12, 2015
  53. 53. Also clever (makes you feel you’re connecting on a more human level … even through an automated process) Thursday, March 12, 2015
  54. 54. Thursday, March 12, 2015
  55. 55. Urban Daddy: Entertains, Tells a Story, Thursday, March 12, 2015
  56. 56. Thursday, March 12, 2015
  57. 57. Dropbox: File sharing… Exciting? It is now: clear, concise, and crisp - especially for INSTRUCTIONAL copy Thursday, March 12, 2015
  58. 58. Thursday, March 12, 2015
  59. 59. GymIt: They get it. Who do you think their audience is? These tags REQUIRE NO FURTHER EXPLANATION (not easy to do!!) Thursday, March 12, 2015
  60. 60. People Process Product Thursday, March 12, 2015
  61. 61. MindingYour Own Business Thursday, March 12, 2015
  62. 62. MindingYour Own Business •Always Learning. No Substitute for Failure-Learning Thursday, March 12, 2015
  63. 63. MindingYour Own Business •Always Learning. No Substitute for Failure-Learning •Carve out Regular BrainTime (ROI). Stick With It. Thursday, March 12, 2015
  64. 64. MindingYour Own Business •Always Learning. No Substitute for Failure-Learning •Carve out Regular BrainTime (ROI). Stick With It. •Get Systems Built. UseThem. Thursday, March 12, 2015
  65. 65. MindingYour Own Business •Always Learning. No Substitute for Failure-Learning •Carve out Regular BrainTime (ROI). Stick With It. •Get Systems Built. UseThem. •Give itTIME Thursday, March 12, 2015
  66. 66. MindingYour Own Business •Always Learning. No Substitute for Failure-Learning •Carve out Regular BrainTime (ROI). Stick With It. •Get Systems Built. UseThem. •Give itTIME •People, Process, Product. Thursday, March 12, 2015
  67. 67. Content Marketing/Online MarketingTake Homes Thursday, March 12, 2015
  68. 68. Content Marketing/Online MarketingTake Homes •Content is Hard. Get Help. Thursday, March 12, 2015
  69. 69. Content Marketing/Online MarketingTake Homes •Content is Hard. Get Help. •KnowYou. Discover WhoYour Audience Is.Ask. Listen. Thursday, March 12, 2015
  70. 70. Content Marketing/Online MarketingTake Homes •Content is Hard. Get Help. •KnowYou. Discover WhoYour Audience Is.Ask. Listen. •Stop “Selling.” Start “Helping.” Thursday, March 12, 2015
  71. 71. Content Marketing/Online MarketingTake Homes •Content is Hard. Get Help. •KnowYou. Discover WhoYour Audience Is.Ask. Listen. •Stop “Selling.” Start “Helping.” •Don’t Let Competitors HoldYou Back. Thursday, March 12, 2015
  72. 72. Content Marketing/Online MarketingTake Homes •Content is Hard. Get Help. •KnowYou. Discover WhoYour Audience Is.Ask. Listen. •Stop “Selling.” Start “Helping.” •Don’t Let Competitors HoldYou Back. •Track AllYou Can. $ave. Refocus Efforts to What Works Thursday, March 12, 2015
  73. 73. Content Marketing/Online MarketingTake Homes •Content is Hard. Get Help. •KnowYou. Discover WhoYour Audience Is.Ask. Listen. •Stop “Selling.” Start “Helping.” •Don’t Let Competitors HoldYou Back. •Track AllYou Can. $ave. Refocus Efforts to What Works •It’s Not AboutYou. Thursday, March 12, 2015
  74. 74. Content Marketing/Online MarketingTake Homes •Content is Hard. Get Help. •KnowYou. Discover WhoYour Audience Is.Ask. Listen. •Stop “Selling.” Start “Helping.” •Don’t Let Competitors HoldYou Back. •Track AllYou Can. $ave. Refocus Efforts to What Works •It’s Not AboutYou. •SEO?Think about it like it’s Not EvenThere! Thursday, March 12, 2015
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  78. 78. Thursday, March 12, 2015
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  80. 80. Thursday, March 12, 2015
  81. 81. Thursday, March 12, 2015
  82. 82. Thursday, March 12, 2015
  83. 83. Thursday, March 12, 2015
  84. 84. Thursday, March 12, 2015
  85. 85. Thursday, March 12, 2015
  86. 86. Provide value to humans and communicate it like it’s coming from a human – Write like a human Thursday, March 12, 2015
  87. 87. Thanks for Watching To Learn More,Visit HudgeCreative.com or contact Drew drew@hudgecreative.com Thursday, March 12, 2015

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