Be the first to like this
The slides in this deck were my originals for a Chamber of Commerce Lunch and Learn presentation covering some of the very basics of online marketing (and then some).
You can see the presentation here: http://hudgecreative.com/2015/3-online-marketing-big-deals-on-lunch-break
I ended up not using these so closely for the actual. Why? Because, at 9:32pm the night prior to the event, as I was prepping, delivering such profound wisdom to my office walls, I stopped and said, "This is too technical. There's no way I can get through all this in about 30 minutes. Forget it."
I didn't scrap the whole thing. We got things kicked off with an activity, I skimmed across some topics like "organic vs. sponsored traffic," and really purposed to get into the actual business side of things—as in "what IS my business? … who does it really SERVE? … and who REALLY loves my business?"
It's much more natural to approach the entire topic when tackling it from that angle.
So, after covering some of the basic things to "getting found," then what? How 'bout we move on to "getting picked?"
Then what? How 'bout we dig into what your business "feels" like on a day-to-day basis? Who are the faces people see? Who represents you? How great of a job do they do that?
'hope you find something valuable within the deck.