Long before everyday consumers interact with technology for the first time, bold, innovative companies often take a risk by investing resources in the future. The first websites, first Facebook pages and Twitter accounts, and first mobile apps were seen as risks from the community, but those who spent the time to learn and grow with the times have reaped the benefits.
We believe the next great technology to touch consumers will be a location-aware technology that interacts with our phone called iBeacons. You’ll notice that there are not only great retail use cases like Duane Reade and Walgreens, but innovative applications at sporting events for the MLB, NFL, and by brands like Coca Cola at the World Cup. With the flexibility to target customers in hyper-local settings, brands can eliminate blanket advertising, and offer true value. There are endless possibilities from videos for entertainment, product reviews for purchasing, promotions for deal seekers and more.
With that in mind we decided to create a white paper on what the best in the business are doing. We hope you enjoy reading it as much as we did creating it.