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Lioness vibrator Brand DNA pitch deck by BXC

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A look & Feel pitch deck for the Lioness Vibrator that included logo refresh, refined DNA, taglines, headlines, packaging concepts. Used to help define their go to market strategy. Created by BXC - https://www.brandingbycontext.com

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Lioness vibrator Brand DNA pitch deck by BXC

  1. 1. LIONESSLOOK & FEEL STUDY PRESENTED BY BXC | 07|11|2016 949.677.7324
  2. 2. PG 2 THE TASK • Define the brand DNA and aspirations • Refine the Lioness brand voice, visual identity & persona • Create a tagline + look & feel concepts that inspire visual guidelines for future creative needs
  3. 3. PG 3 THE INSPIRATION With Lioness, the cat is now out of the bag. Our team wants you to feel in control and have fun. As you learn more about your body through personalized data and enlightening information, you’ll join a community of like-minded women discovering the sheer joy of sexual and personal wellness.
  4. 4. PG 4 THE TRUTH We’re here to think, laugh and explore as we make leading-edge, tech-driven products that bring out the best in our bodies and mind. This is a shared adventure with authenticity at its core.
  5. 5. PG 5 THE MOTIVATION To be the approachable, trustworthy brand that gives you the tools to take charge of your own sexual well-being. To engage in conversation, and shake up the status quo. To encourage women to expect more, and then deliver beyond those expectations.
  6. 6. PG 6 OUR ATTITUDE Adventurous • Authentic • Thoughtful • Modern • Open • Playful • Savvy • Credible • Bold • Inspiring • Sincere (descriptors that can be used to qualify communications ideas)
  7. 7. PG 7 PHASE 02 DELIVERABLES Tagline, Logo, Packaging, Web and Print. All art is used to express the visual attitude and look & feel are examples only. Not for final use.
  8. 8. PG 8 System 01 - REVOLUTION! Original Logo. Lightly updated typography. Tagline ideas.
  9. 9. PG 9 Insight from inside. The science of sexual wellness. Discovery through data.
  10. 10. PG 10 Insight from the inside
  11. 11. PG 11 own your orgasm.
  12. 12. PG 12
  13. 13. PG 13 System 02 - SELF EXPRESSION Lioness icon evolved concept. Lightly updated typography with boarder device to act as main ID.
  14. 14. PG 14 Lioness lets you know your body. The revolution sounds like a roar. Let your lioness out.
  15. 15. PG 15 Let your lioness out
  16. 16. PG 16
  17. 17. PG 17
  18. 18. PG 18
  19. 19. PG 19 System 03 - SHOW ME. KNOW ME. New Lioness icon concept. Custom typography. Single read mark that will stand next to any national brandmark.
  20. 20. PG 20 Join the pride
  21. 21. PG 21 Join the pride
  22. 22. PG 22 smart bod vibrator own your
  23. 23. PG 23
  24. 24. PG 24 LOVE IT!?

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