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Setting Up WordPress:
A NUX Case Study
Drew Jaynes | #wceu
User Experience
UX
User ExperienceNew
UXN
“A person’s perceptions and responses
that result from the use or anticipated
use of a product, system, or service.”
UX
Ease of setup drives adoption.
First impressions
are everything.
Problem #1:
Thinking like a new user is hard.
User TestsNew
“Set it up”
Problem #2:
“Done” is subjective.
“What was your first
impression of the Customizer?”
“How important do you think X, Y,
or Z setting is to the setup process?”
• Set title & tagline
• Install theme(s)
• Install plugins
• Change colors
• Header image
• Background image
• Create menus
• Configure widgets
• Setup front page
• Write a first blog post
• Create an About page
• Configure time/date
• Turn on/off comments
• Create new users
• Configure media
• Set title & tagline
• Install theme(s)
• Install plugins
• Change colors
• Header image
• Background image
• Create menus
• Configure widgets
• Setup front page
• Write a first blog post
• Create an About page
• Configure time/date
• Turn on/off comments
• Create new users
• Configure media
Set title & tagline:
8/10 users
Installing theme(s):
7/10 users
Installing plugins:
6/10 users
Creating your first blog post:
4/10 users
Adjusting time/date settings:
2/10 users
Setting home/front page:
5/10 users
Welcome Panel
Experiments
Problem #3:
Knowing where to start is hard.
Jetpack “Start”
Install + Setup
These are ideas,
not solutions.
Usage
June 2015
24.1%
2011
13.1%
2012
15.8
2013
17.4
2014
21
2015
23.3
Usage
Usage
June 2015
24.1%
Let’s solve this together.
Thank You.
@DrewAPicture

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Setting Up WordPress: A NUX Case Study