1.
Setting Up WordPress:
A NUX Case Study
Drew Jaynes | #wceu

2.
User Experience
UX

3.
User ExperienceNew
UXN

4.
“A person’s perceptions and responses
that result from the use or anticipated
use of a product, system, or service.”
UX

5.
Ease of setup drives adoption.

6.
First impressions
are everything.

7.
Problem #1:
Thinking like a new user is hard.

8.
User TestsNew

9.
“Set it up”

10.
Problem #2:
“Done” is subjective.

11.
“What was your first
impression of the Customizer?”

12.
“How important do you think X, Y,
or Z setting is to the setup process?”

13.
• Set title & tagline
• Install theme(s)
• Install plugins
• Change colors
• Header image
• Background image
• Create menus
• Configure widgets
• Setup front page
• Write a first blog post
• Create an About page
• Configure time/date
• Turn on/off comments
• Create new users
• Configure media

14.
• Set title & tagline
• Install theme(s)
• Install plugins
• Change colors
• Header image
• Background image
• Create menus
• Configure widgets
• Setup front page
• Write a first blog post
• Create an About page
• Configure time/date
• Turn on/off comments
• Create new users
• Configure media

15.
Set title & tagline:
8/10 users

16.
Installing theme(s):
7/10 users

17.
Installing plugins:
6/10 users

18.
Creating your first blog post:
4/10 users

19.
Adjusting time/date settings:
2/10 users

20.
Setting home/front page:
5/10 users

21.
Welcome Panel

22.
Experiments

23.
Problem #3:
Knowing where to start is hard.

24.
Jetpack “Start”

25.
Install + Setup

26.
These are ideas,
not solutions.

27.
Usage
June 2015
24.1%

28.
2011
13.1%
2012
15.8
2013
17.4
2014
21
2015
23.3
Usage

29.
Usage
June 2015
24.1%

30.
Let’s solve this together.

31.
Thank You.
@DrewAPicture