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Setting Up WordPress: A NUX Case Study

Setting Up WordPress: A NUX Case Study

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This topic was presented at WordCamp Europe 2015 in Seville, Spain.

Synopsis:
Once you’ve installed WordPress, what now? For new users, that’s just one of a multitude of inevitable questions. What’s a post? A page? A theme? Where should I start first? In a short attention-span world, first impressions are everything, and WordPress is making it harder than it needs to be for new users.

There’s a case to be made for helping to guide users through the process of post-install set up. In fact, there’s user testing data that makes the case for us.

The goal of this talk is to examine that test data – taken against existing and potential wp-admin flows – and form conclusions about how WordPress can get out of its own way to improve the new user experience. We’ll talk about solutions that exist in the community right now, and opportunities to get involved in reshaping WordPress’ first impressions.

This topic was presented at WordCamp Europe 2015 in Seville, Spain.

Synopsis:
Once you’ve installed WordPress, what now? For new users, that’s just one of a multitude of inevitable questions. What’s a post? A page? A theme? Where should I start first? In a short attention-span world, first impressions are everything, and WordPress is making it harder than it needs to be for new users.

There’s a case to be made for helping to guide users through the process of post-install set up. In fact, there’s user testing data that makes the case for us.

The goal of this talk is to examine that test data – taken against existing and potential wp-admin flows – and form conclusions about how WordPress can get out of its own way to improve the new user experience. We’ll talk about solutions that exist in the community right now, and opportunities to get involved in reshaping WordPress’ first impressions.

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Setting Up WordPress: A NUX Case Study

  1. 1. Setting Up WordPress: A NUX Case Study Drew Jaynes | #wceu
  2. 2. User Experience UX
  3. 3. User ExperienceNew UXN
  4. 4. “A person’s perceptions and responses that result from the use or anticipated use of a product, system, or service.” UX
  5. 5. Ease of setup drives adoption.
  6. 6. First impressions are everything.
  7. 7. Problem #1: Thinking like a new user is hard.
  8. 8. User TestsNew
  9. 9. “Set it up”
  10. 10. Problem #2: “Done” is subjective.
  11. 11. “What was your first impression of the Customizer?”
  12. 12. “How important do you think X, Y, or Z setting is to the setup process?”
  13. 13. • Set title & tagline • Install theme(s) • Install plugins • Change colors • Header image • Background image • Create menus • Configure widgets • Setup front page • Write a first blog post • Create an About page • Configure time/date • Turn on/off comments • Create new users • Configure media
  14. 14. • Set title & tagline • Install theme(s) • Install plugins • Change colors • Header image • Background image • Create menus • Configure widgets • Setup front page • Write a first blog post • Create an About page • Configure time/date • Turn on/off comments • Create new users • Configure media
  15. 15. Set title & tagline: 8/10 users
  16. 16. Installing theme(s): 7/10 users
  17. 17. Installing plugins: 6/10 users
  18. 18. Creating your first blog post: 4/10 users
  19. 19. Adjusting time/date settings: 2/10 users
  20. 20. Setting home/front page: 5/10 users
  21. 21. Welcome Panel
  22. 22. Experiments
  23. 23. Problem #3: Knowing where to start is hard.
  24. 24. Jetpack “Start”
  25. 25. Install + Setup
  26. 26. These are ideas, not solutions.
  27. 27. Usage June 2015 24.1%
  28. 28. 2011 13.1% 2012 15.8 2013 17.4 2014 21 2015 23.3 Usage
  29. 29. Usage June 2015 24.1%
  30. 30. Let’s solve this together.
  31. 31. Thank You. @DrewAPicture

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