Setting Up WordPress: A NUX Case Study
This topic was presented at WordCamp Europe 2015 in Seville, Spain. Synopsis: Once you’ve installed WordPress, what now? For new users, that’s just one of a multitude of inevitable questions. What’s a post? A page? A theme? Where should I start first? In a short attention-span world, first impressions are everything, and WordPress is making it harder than it needs to be for new users. There’s a case to be made for helping to guide users through the process of post-install set up. In fact, there’s user testing data that makes the case for us. The goal of this talk is to examine that test data – taken against existing and potential wp-admin flows – and form conclusions about how WordPress can get out of its own way to improve the new user experience. We’ll talk about solutions that exist in the community right now, and opportunities to get involved in reshaping WordPress’ first impressions.
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Setting Up WordPress: A NUX Case Study
- 1. Setting Up WordPress: A NUX Case Study Drew Jaynes | #wceu
- 4. “A person’s perceptions and responses that result from the use or anticipated use of a product, system, or service.” UX
- 5. Ease of setup drives adoption.
- 7. Problem #1: Thinking like a new user is hard.
- 9. “Set it up”
- 10. Problem #2: “Done” is subjective.
- 11. “What was your first impression of the Customizer?”
- 12. “How important do you think X, Y, or Z setting is to the setup process?”
- 13. • Set title & tagline • Install theme(s) • Install plugins • Change colors • Header image • Background image • Create menus • Configure widgets • Setup front page • Write a first blog post • Create an About page • Configure time/date • Turn on/off comments • Create new users • Configure media
- 14. • Set title & tagline • Install theme(s) • Install plugins • Change colors • Header image • Background image • Create menus • Configure widgets • Setup front page • Write a first blog post • Create an About page • Configure time/date • Turn on/off comments • Create new users • Configure media
- 15. Set title & tagline: 8/10 users
- 18. Creating your first blog post: 4/10 users
- 19. Adjusting time/date settings: 2/10 users
- 20. Setting home/front page: 5/10 users
- 21. Welcome Panel
- 22. Experiments
- 24. Problem #3: Knowing where to start is hard.
- 26. Jetpack “Start”
- 27. Install + Setup
- 29. These are ideas, not solutions.
- 33. Let’s solve this together.