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Focus on building a quality site before you worry about marketing it and obtaining a ranking. This should be the first step for everyone in web business. If you have a good website, you will have less work in the future.
Including a FAQ can be a helpful way to advertise the products you sell or the services you offer. Provide well-thought-out answers to all questions, and refer your readers to products you have found useful in addressing the quandary as appropriate. You can word your questions so that your replies promote your products as solutions.