I F N009 B Breckenridge91907


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I F N009 B Breckenridge91907

  1. 1. AppExchange for Nonprofit, Government and Education Richard Miles, Big Brothers & Big Sisters (Hero / user) Ken Moore, Small Business Energy Alliance (SBEA) (Hero / user) Steve Andersen, One/Northwest (Builder / Poster / User) Track: Nonprofit, Government and Education
  2. 2. Safe Harbor Statement <ul><li>“ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. </li></ul><ul><li>The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. </li></ul><ul><li>Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law. </li></ul>
  3. 3. Agenda <ul><li>Appexchange 101 </li></ul><ul><li>Intro’s </li></ul><ul><li>2 case studies </li></ul><ul><li>A provider’s perspective </li></ul><ul><li>Panel </li></ul>
  4. 4. What is the AppExchange? Your One-Stop Shop for Business Applications 2. Find 3. Evaluate Donated? 4. Install & Deploy <ul><li>Search </li></ul><ul><li>Browse </li></ul><ul><li>Filters </li></ul><ul><li>AppExchange Essentials </li></ul><ul><li>Learn </li></ul><ul><li>Best practices blog </li></ul><ul><li>Case studies </li></ul><ul><li>Whitepapers </li></ul><ul><li>Popular apps </li></ul><ul><li>Ratings & Reviews </li></ul><ul><li>Demo </li></ul><ul><li>Test Drive </li></ul><ul><li>Contact Partner </li></ul><ul><li>Easy to install and uninstall </li></ul><ul><li>Deploy to your entire company with one click </li></ul><ul><li>Don’t forget to submit your review! </li></ul>
  5. 5. Customer Installs to Date 31,500+ Customers Love the AppExchange
  6. 6. Why is Everyone So Excited? 700+ Applications 13 Application Categories 13 Industry Verticals 35,000+ Developers With AppExchange, we can immediately begin test driving and installing new applications to leverage the best ideas and new development without reinventing the wheel . — Jan LaHayne CIO, Littelfuse Top Ten Innovations of 2006 – Forbes Magazine
  7. 7. Use of Salesforce.com Has Evolved How AppExchange Fits with the Platform and CRM 2 World’s first multi-tenant language & development platform 3 World’s on-demand applications marketplace 1 World’s most trusted enterprise CRM
  8. 8. Big Brothers Big Sisters of the Bay Area Richard Miles CEO [email_address] Small Business Energy Alliance (SBEA) Ken Moore [email_address] Program Director Steve Andersen Individual Program Manager [email_address] ONE/Northwest
  9. 9. Case 1- <ul><ul><li>EMPLOYEES : 27 </li></ul></ul><ul><ul><li>GEOGRAPHY : San Francisco Bay Area (415 agencies worldwide) </li></ul></ul><ul><ul><li># USERS : 10 (one of many BBBS sites) </li></ul></ul><ul><ul><li>Background: </li></ul></ul><ul><ul><li>PRODUCT(S) USED : Contact management + Papilia + Leverage Software on the AppExchange </li></ul></ul>Big Brothers Big Sisters is the oldest, largest and most effective youth mentoring organization in the United States. BBBS has been in the Bay Area since 1958 .
  10. 10. Key Challenges <ul><li>Business Challenges </li></ul><ul><ul><ul><li>Stewardship / Better Communication with supporters </li></ul></ul></ul><ul><ul><ul><li>Grants Management & Reporting </li></ul></ul></ul><ul><ul><ul><li>Creating a platform for 5x growth in 3 years </li></ul></ul></ul><ul><li>Technology Challenges </li></ul><ul><ul><li>Client/server or online solution </li></ul></ul><ul><ul><li>Walled garden or open source </li></ul></ul><ul><ul><li>Customizability & flexibility </li></ul></ul>
  11. 11. The Solution <ul><li>How did we address these challenges? </li></ul><ul><ul><li>Donor stewardship - Papilia </li></ul></ul><ul><ul><li>Community - Leverage Software </li></ul></ul><ul><li>Further extensibility in the AppExchange </li></ul><ul><ul><li>Events management </li></ul></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Integration with accounting </li></ul></ul><ul><ul><li>Integration with proprietary database for volunteer management </li></ul></ul>
  12. 12. Results <ul><li>What were the results? </li></ul><ul><ul><li>Community site just launched </li></ul></ul><ul><ul><ul><li>Fantastic acceptance </li></ul></ul></ul><ul><ul><li>Rolling out donor tools now </li></ul></ul><ul><ul><ul><li>Share with friends beyond viral </li></ul></ul></ul><ul><ul><ul><li>Widgets widgets everywhere </li></ul></ul></ul><ul><li>Confident we’re moving in the right direction </li></ul>
  13. 13. Case 2- Small Business Energy Alliance <ul><ul><li>EMPLOYEES : 7 </li></ul></ul><ul><ul><li>GEOGRAPHY : 6 North Bay counties (North of San Francisco) </li></ul></ul><ul><ul><li># USERS : 7 </li></ul></ul><ul><ul><li>Background: Migrated from antiquated Access Database </li></ul></ul><ul><ul><li>PRODUCT(S) USED : energyOrbit + CrystalReports.com </li></ul></ul>The Small Business Energy Alliance (SBEA) uses energy efficiency funds under the auspices of the California Public Utilities Commission to help small business owners save energy and money. SBEA is funded by PG&E, the distributor of energy savings incentive in Northern California
  14. 14. Key Challenges <ul><li>Business Challenges </li></ul><ul><ul><ul><li>Costly database to maintenance </li></ul></ul></ul><ul><ul><ul><li>Accommodate new PG&E program cycles with new attributes </li></ul></ul></ul><ul><ul><ul><li>Flexibility for adding new PG&E incentive benchmarks </li></ul></ul></ul><ul><ul><ul><li>Metrics, measure success and expose blind spots </li></ul></ul></ul><ul><li>Technology Challenges </li></ul><ul><ul><li>Constant trouble shooting, frequent downtime </li></ul></ul><ul><ul><li>Collaboration & Remote access </li></ul></ul><ul><ul><li>Complex reporting & forms </li></ul></ul><ul><ul><li>Customization and flexibility </li></ul></ul>
  15. 15. The Solution <ul><li>How did we address these challenges? </li></ul><ul><ul><li>salesforce.com </li></ul></ul><ul><ul><li>energyOrbit “app” </li></ul></ul><ul><ul><li>CrystalReports.com </li></ul></ul><ul><li>Deployment Details </li></ul><ul><ul><li>Products implemented: 2 </li></ul></ul><ul><ul><li>#Users: 7 </li></ul></ul><ul><ul><li>Integration points: 1 </li></ul></ul><ul><ul><li>Training: 7 hours </li></ul></ul><ul><ul><li>Business Units affected: 1 </li></ul></ul><ul><ul><li>Ongoing improvements, updates : 4/year </li></ul></ul>
  16. 16. Results <ul><li>What were the results? </li></ul><ul><ul><li>Shorter energy audit cycle </li></ul></ul><ul><ul><li>Accurate metrics </li></ul></ul><ul><ul><li>Better tracking, minimized loss of opportunities </li></ul></ul><ul><ul><li>Sharing our success with other energy organizations – e.g. SF Dept of the Environment </li></ul></ul>
  17. 18. Steve’s Perspective Private Apps Prototyping Sharing and Collaborating http://snipurl.com/givematrix Public Apps Plone integration
  18. 19. Panel Discussion Bryan Breckenridge Director- Nonprofits & Higher Ed salesforce.com Moderated By: Ken Moore Program Director Richard Miles CEO Steve Andersen Program Manager
  19. 20. <ul><li>Take-Away </li></ul><ul><li>GO TO www.appexchange.com </li></ul><ul><ul><li>It’s easy. </li></ul></ul><ul><ul><li>Sectors are collaborating </li></ul></ul><ul><ul><li>Providers are donating </li></ul></ul>
  20. 22. Don’t miss these Activities: <ul><li>Visit our Nonprofit, Government and Education Expo </li></ul><ul><ul><li>17 Partner Solutions </li></ul></ul><ul><ul><li>Enjoy a Latte and Network in our Industries Lounge </li></ul></ul><ul><li>Meet over 300 Nonprofit, Government and Education Attendees </li></ul><ul><li>salesforcefoundation.org/npdreamforce07 </li></ul>
  21. 23. Session Feedback Let us know how we’re doing! <ul><li>Please score the session from 5 to 1 (5=excellent,1=needs improvement) in the following categories: </li></ul><ul><ul><li>Overall rating of the session </li></ul></ul><ul><ul><li>Quality of content </li></ul></ul><ul><ul><li>Strength of presentation delivery </li></ul></ul><ul><ul><li>Relevance of the session to your organization </li></ul></ul>We strive to improve, t hank you for filling out our survey. <ul><li>Additionally, please score each individual speaker on: </li></ul><ul><ul><li>Overall delivery of session </li></ul></ul>