How to Drive Ad Sales in a Mixed-Media World Tara House & Tom Helling, New York Times Joseph Dressler, SmartMoney Michael ...
Safe Harbor Statement <ul><li>“ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This pr...
Please welcome… Tom Helling VP, Sales Operations [email_address] Tara House Group Director, Sales Operations [email_address]
Please welcome… Joseph Dressler National Sales Director [email_address]
Please welcome… Michael Stoeckel VP, Advertising Innovations & Operations [email_address]
Media Panel Tom Helling & Tara House Sales Operations Michael Stoeckel VP, Ad Innovations & Operations Luke von Schreiber ...
The New York Times Co. <ul><ul><li>INDUSTRY : Media, Newspaper Publisher </li></ul></ul><ul><ul><li>EMPLOYEES : 11,500 </l...
How NYT uses Salesforce to Empower Sales Reps <ul><li>Phase I: Year 1 </li></ul><ul><ul><li>Eliminated redundant systems <...
SmartMoney Magazine & SmartMoney.com <ul><ul><li>INDUSTRY : Media, Periodicals Publishing </li></ul></ul><ul><ul><li>EMPLO...
How SmartMoney gets Visibility On-Demand  <ul><li>One standardized sales process </li></ul><ul><ul><li>Customized for prin...
Fox Interactive Media <ul><ul><li>INDUSTRY : Media, Internet Publishing and Broadcasting </li></ul></ul><ul><ul><li>EMPLOY...
How FIM Automated the Full Ad Sales Lifecycle <ul><li>One centralized platform for sales automation </li></ul><ul><ul><li>...
QUESTION & ANSWER SESSION Tom Helling & Tara House VP & Dir. Of Sales Operations Michael Stoeckel VP, Ad Innovations & Ope...
Don’t miss these Activities: <ul><li>Visit our Media & Comms Expo </li></ul><ul><li>8 Partner Solutions  </li></ul><ul><li...
Session Feedback Let us know how we’re doing! <ul><li>Please score the session from 5 to 1 (5=excellent,1=needs improvemen...
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I F M007 Luke V Schreiber91807

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  • I F M007 Luke V Schreiber91807

    1. How to Drive Ad Sales in a Mixed-Media World Tara House & Tom Helling, New York Times Joseph Dressler, SmartMoney Michael Stoeckel, Fox Interactive Media Track: Media
    2. Safe Harbor Statement <ul><li>“ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. </li></ul><ul><li>The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. </li></ul><ul><li>Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law. </li></ul>
    3. Please welcome… Tom Helling VP, Sales Operations [email_address] Tara House Group Director, Sales Operations [email_address]
    4. Please welcome… Joseph Dressler National Sales Director [email_address]
    5. Please welcome… Michael Stoeckel VP, Advertising Innovations & Operations [email_address]
    6. Media Panel Tom Helling & Tara House Sales Operations Michael Stoeckel VP, Ad Innovations & Operations Luke von Schreiber Director, Alliances Salesforce.com Moderated By: Joe Dressler National Sales Director
    7. The New York Times Co. <ul><ul><li>INDUSTRY : Media, Newspaper Publisher </li></ul></ul><ul><ul><li>EMPLOYEES : 11,500 </li></ul></ul><ul><ul><li>GEOGRAPHY : Global </li></ul></ul><ul><ul><li># USERS : 410 at NYT Newspaper </li></ul></ul><ul><ul><li>PRODUCT(S) USED : SFA, Mobile, 5 AppExchange Apps </li></ul></ul>“ All The News That’s Fit To Print.” The New York Times Company publishes one of the world's most respected newspapers, The New York Times (1.1 million weekday circulation), as well as The Boston Globe, The Worcester Telegram & Gazette and 15 other daily newspapers. It also owns the International Herald Tribune, which publishes its eponymous newspaper for English readers in 185 countries. The New York Times Company publishes news online through NYTimes.com, owns online content portal About.com as well as 30 other web sites.
    8. How NYT uses Salesforce to Empower Sales Reps <ul><li>Phase I: Year 1 </li></ul><ul><ul><li>Eliminated redundant systems </li></ul></ul><ul><ul><ul><li>Saves time. Staff able to spend more time with clients. </li></ul></ul></ul><ul><ul><ul><li>More time with clients = more revenue </li></ul></ul></ul><ul><ul><li>Focused on WIFMs (what’s in it for me) at all levels to drive adoption </li></ul></ul><ul><ul><ul><li>Adoption = high quality information in system </li></ul></ul></ul><ul><ul><li>Mobility </li></ul></ul><ul><ul><ul><li>Web access anytime, anywhere </li></ul></ul></ul><ul><ul><ul><li>AppExchange Mobile on Blackberries </li></ul></ul></ul><ul><ul><ul><li>Staff able to spend more time out of office with clients </li></ul></ul></ul><ul><li>Phase II: Year 2-3 </li></ul><ul><ul><li>Interfaces with SAP </li></ul></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>In-depth reporting </li></ul></ul>
    9. SmartMoney Magazine & SmartMoney.com <ul><ul><li>INDUSTRY : Media, Periodicals Publishing </li></ul></ul><ul><ul><li>EMPLOYEES : 100 </li></ul></ul><ul><ul><li>GEOGRAPHY : US </li></ul></ul><ul><ul><li># USERS : 30 </li></ul></ul><ul><ul><li>PRODUCT(S) USED : SFA </li></ul></ul>SmartMoney publishes SmartMoney magazine and its companion Web site, SmartMoney.com, offering insight into investing, the economy, personal finance, and business news and information. In addition, the monthly magazine provides general interest lifestyle coverage of travel, fashion, and culture. SmartMoney.com offers daily business news headlines, stock trading information, and interactive financial tools. SmartMoney debuted in 1992 and the Web site was launched in 1997. The company is a 50/50 joint venture between Dow Jones and Hearst.
    10. How SmartMoney gets Visibility On-Demand <ul><li>One standardized sales process </li></ul><ul><ul><li>Customized for print & digital media </li></ul></ul><ul><ul><li>Drives consistent processes and adoption </li></ul></ul><ul><li>One pipeline for cross-media sales </li></ul><ul><ul><li>Multiple mediums and multiple views </li></ul></ul><ul><ul><li>Drives increase management visibility </li></ul></ul><ul><li>Real-time analytics </li></ul><ul><ul><li>Real-time reports & dashboards for pricing, budgets, and historical analysis </li></ul></ul><ul><ul><li>Drives increased revenue and margins </li></ul></ul>
    11. Fox Interactive Media <ul><ul><li>INDUSTRY : Media, Internet Publishing and Broadcasting </li></ul></ul><ul><ul><li>EMPLOYEES : 1,700 </li></ul></ul><ul><ul><li>GEOGRAPHY : Global </li></ul></ul><ul><ul><li># USERS : 220 </li></ul></ul><ul><ul><li>PRODUCT(S) USED : SFA, Service & Support, 3 AppExchange applications </li></ul></ul>A division of News Corporation (NYSE: NWS, NWS.A), Fox Interactive Media (FIM) is a portfolio of leading social networking, entertainment, sports and information sites that offer a platform and tools for consumers to express themselves, communicate with each other, and engage with media. The company's worldwide network includes such category leaders as MySpace, Photobucket, IGN, FOXSports.com, RottenTomatoes, AskMen, Flektor and more that together comprise one of the largest audiences on the Web.
    12. How FIM Automated the Full Ad Sales Lifecycle <ul><li>One centralized platform for sales automation </li></ul><ul><ul><li>Customized for digital media across multiple properties </li></ul></ul><ul><ul><li>Drives consistent processes </li></ul></ul><ul><li>Phase 1: Integration – customer master </li></ul><ul><ul><li>Salesforce.com integrated with Operative </li></ul></ul><ul><ul><li>Increased efficiencies and reduced errors </li></ul></ul><ul><li>Phase 2: Integration – automated workflow </li></ul><ul><ul><li>Full integration and workflow from Lead to Cash </li></ul></ul><ul><ul><li>360-degree view of customer to propel ad sales </li></ul></ul>
    13. QUESTION & ANSWER SESSION Tom Helling & Tara House VP & Dir. Of Sales Operations Michael Stoeckel VP, Ad Innovations & Operations Joe Dressler National Sales Director
    14. Don’t miss these Activities: <ul><li>Visit our Media & Comms Expo </li></ul><ul><li>8 Partner Solutions </li></ul><ul><li>Media and Communications Demos </li></ul><ul><li>Meet over 450 Media & Comms Attendees </li></ul><ul><li>Birds of a Feather Industry Luncheon: Tue 12:15 </li></ul><ul><li>Enjoy a Latte and Network in our Industries Lounge </li></ul>for Media & Communications
    15. Session Feedback Let us know how we’re doing! <ul><li>Please score the session from 5 to 1 (5=excellent,1=needs improvement) in the following categories: </li></ul><ul><ul><li>Overall rating of the session </li></ul></ul><ul><ul><li>Quality of content </li></ul></ul><ul><ul><li>Strength of presentation delivery </li></ul></ul><ul><ul><li>Relevance of the session to your organization </li></ul></ul>We strive to improve, t hank you for filling out our survey. <ul><li>Additionally, please score each individual speaker on: </li></ul><ul><ul><li>Overall delivery of session </li></ul></ul>

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