Community Driven Innovation   Jamie Grenney, Salesforce.com Bob Pearson, Dell Caroline Dietz, Dell Ellen Hammond, Dell Ind...
Safe Harbor Statement <ul><li>“ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This pr...
Salesforce Ideas Powers the IdeaExchange <ul><li>Since Dreamforce Last Year </li></ul><ul><li>4,900 Ideas </li></ul><ul><l...
Marc and Michael Started Talking Check this out… IdeaExchange.com I love it. How do I create an IdeaExchange community for...
Dell Launches IdeaStorm “ These types of sites are just plain smart. Dell’s new sites are a brave move that many more comp...
Dell Creates EmployeeStorm “ EmployeeStorm offers a secure place where all 80,000 Dell employees can post their ideas rega...
Coming in Winter ‘08 Vote on Things  You Like Post  Ideas Discuss with  the Community Leverage the Power of Community to B...
Community Driven Innovation  Jamie Grenney, Salesforce.com Bob Pearson, Dell Caroline Dietz, Dell Ellen Hammond, Dell Indu...
Safe Harbor Statement <ul><li>“ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This pr...
Leaders will enter and become relevant in  conversations that occur  every day in every language all around the world  abo...
“ If we're trying to make a good decision,  or predict the future, the knowledge we need is buried in the heads of people ...
Drivers of Change for Online Collaboration <ul><li>PEOPLE  - The Online Population Will Double In 4-5 Years From 1bn To 2b...
Dispelling Myths – The Most Common Ones <ul><li>Our Company Isn’t Talked About That Much Online </li></ul><ul><li>Our Indu...
Why Harness Community-Driven Innovation? <ul><li>Stimulate Process Improvements and Cost Reductions  </li></ul><ul><li>Pro...
Getting Started From Closed System…  …to Open Collaboration We Only Need One Great Idea, So Why Generate Mediocre Ones Bet...
<ul><li>FROM IDEA TO ACTION </li></ul>
Life-Cycle of an Idea Communicate Status to Customers at Each Stage  GET  IT CLASSIFY  IT FUNNEL  IT  REVIEW  IT DECIDE  I...
Democracy: Posting Ideas Be Civil Be Yourself Be Creative Be Interesting Be Relevant Be Honest and Ethical GUIDING PRINCIP...
Meritocracy: Voting on Ideas The community wasn’t too excited about this one.
Conversations: Validating and Improving Ideas Dell employees join the conversation.
Closing the Loop: Ideas in Action A FEW EXAMPLES OF IDEAS IN ACTION… Delivered Ubuntu Linux on Select Consumer Desktop and...
From Idea…
… To Action This blog post was the most widely-viewed Direct2Dell post ever, at the time.
<ul><li>EMPLOYEE ADVOCATES </li></ul>
The Employee Community Concept <ul><li>Online </li></ul><ul><li>Internal Blogs </li></ul><ul><li>Employee Storm </li></ul>...
Types of Ideas Employees Champion HEARTS MINDS WALLETS Environmental Community Outreach  Time Away Programs Recognition Pr...
Employees Want a Little Humor Too
Interdependencies for Internal Success PEOPLE STRATEGIES  CULTURE BUSINESS STRATEGIES
<ul><li>LESSONS LEARNED </li></ul>
Idea Management Must Be Cross-Functional Lessons Learned Global  Online Corporate Comm Product  Groups Global  Operations ...
Business Expectations Lessons Learned Internal Business Partners Positive Experience Executive Support Defined Process WHO...
Customer Expectations Lessons Learned Customers and Employees Positive Experience Action taken  on Ideas Recognition WHO W...
Lightning Rods Direct the Conversation
Supporting the Business with ‘Idea Campaigns’ Lessons Learned
Building Loyalty: Recognition is Critical Lessons Learned A ‘top contributor’ spotlight on the Dell Community page… …  a “...
Thanking the Idea Generators Lessons Learned Dell recently highlighted IdeaStorm member  dhart  on our Community page.  dh...
More Lessons Learned <ul><li>Don’t Underestimate Participation or Volume </li></ul><ul><li>Top-down Leadership Push Drives...
What’s Next for Dell IdeaStorm? IdeaStorm in More Languages Around the World Private 1:1 IdeaStorms with Enterprise Custom...
<ul><li>Thank You! </li></ul>
Public  Communities <ul><li>Sales advice </li></ul><ul><li>Success stories </li></ul><ul><li>Employee feedback </li></ul><...
Salesforce Ideas Sessions at Dreamforce Track Session Overview Time Industry Focus: High Tech Community Driven Innovation ...
Visit Blogs.Salesforce.com/Ideas
<ul><li>Q&A </li></ul>
Don’t miss these Activities: <ul><li>Visit our High Tech Expo </li></ul><ul><li>16 Partner Solutions  </li></ul><ul><li>Mo...
Session Feedback Let us know how we’re doing! <ul><li>Please score the session from 5 to 1 (5=excellent,1=needs improvemen...
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I F H004 Jgreeney Panel Final

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  • I F H004 Jgreeney Panel Final

    1. 1. Community Driven Innovation Jamie Grenney, Salesforce.com Bob Pearson, Dell Caroline Dietz, Dell Ellen Hammond, Dell Industry Focus: High-Tech Kevin Kettler, Dell’s CTO Dreamforce Keynote
    2. 2. Safe Harbor Statement <ul><li>“ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. </li></ul><ul><li>The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. </li></ul><ul><li>Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law. </li></ul>
    3. 3. Salesforce Ideas Powers the IdeaExchange <ul><li>Since Dreamforce Last Year </li></ul><ul><li>4,900 Ideas </li></ul><ul><li>90,500 Votes </li></ul><ul><li>7,700 Comments </li></ul>
    4. 4. Marc and Michael Started Talking Check this out… IdeaExchange.com I love it. How do I create an IdeaExchange community for Dell Customers?
    5. 5. Dell Launches IdeaStorm “ These types of sites are just plain smart. Dell’s new sites are a brave move that many more companies will follow.” - TechCrunch <ul><li>Over the Last 6 Months… </li></ul><ul><li>7,200 Ideas </li></ul><ul><li>510,000 Votes </li></ul><ul><li>43,000 Comments </li></ul>
    6. 6. Dell Creates EmployeeStorm “ EmployeeStorm offers a secure place where all 80,000 Dell employees can post their ideas regardless of where they site within the organization.” <ul><li>The First 60 Days </li></ul><ul><li>2,500 Ideas </li></ul><ul><li>130,000 Votes </li></ul><ul><li>7,600 Comments </li></ul>
    7. 7. Coming in Winter ‘08 Vote on Things You Like Post Ideas Discuss with the Community Leverage the Power of Community to Bubble the Best Ideas to the Top “ Salesforce Ideas is an exciting new product that lets your employees and customers post, vote on, and discuss ideas with each other.”
    8. 8. Community Driven Innovation Jamie Grenney, Salesforce.com Bob Pearson, Dell Caroline Dietz, Dell Ellen Hammond, Dell Industry Focus: High-Tech
    9. 9. Safe Harbor Statement <ul><li>“ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. </li></ul><ul><li>The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. </li></ul><ul><li>Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law. </li></ul>
    10. 10. Leaders will enter and become relevant in conversations that occur every day in every language all around the world about their company or product. Companies that cling to the past may not realize it, but they will lose relevance.
    11. 11. “ If we're trying to make a good decision, or predict the future, the knowledge we need is buried in the heads of people who you would never think to ask.” James Surowiecki, The Wisdom of Crowds
    12. 12. Drivers of Change for Online Collaboration <ul><li>PEOPLE - The Online Population Will Double In 4-5 Years From 1bn To 2bn </li></ul><ul><ul><li>Fast growing and emerging markets are leading the way </li></ul></ul><ul><ul><li>Ex/120 MM people online in China…less than 10% of the population </li></ul></ul><ul><li>CONTENT – It Is Exploding </li></ul><ul><ul><li>More content on YouTube in 2006 than on the Web in 2000 </li></ul></ul><ul><ul><li>IDC estimates that by 2010 70% of web content will be user generated. </li></ul></ul><ul><ul><li>Anything can be published, mashed up and re-presented </li></ul></ul><ul><li>CONNECTING – People Are Joining Social Networks (Sharing & Conversing) </li></ul><ul><ul><li>Move toward fiber, use of white spaces, general hunger for “more” </li></ul></ul><ul><ul><li>Social connections through the web (youtube, flickr, myspace) and sharing information (text, video and audio) with the ability to distribute information (twitter, tags, links) </li></ul></ul>
    13. 13. Dispelling Myths – The Most Common Ones <ul><li>Our Company Isn’t Talked About That Much Online </li></ul><ul><li>Our Industry Is Different </li></ul><ul><li>We Already Have Good Systems In Place To Talk With Our Customers </li></ul><ul><li>We Can’t Share Our Future Plans Due To Competitive Reasons </li></ul><ul><li>What If We Can’t Deliver? We Don’t Want To Disappoint Anyone </li></ul>
    14. 14. Why Harness Community-Driven Innovation? <ul><li>Stimulate Process Improvements and Cost Reductions </li></ul><ul><li>Provide Opportunity for Innovative Customers to Tailor Products </li></ul><ul><li>Offer Two-way Conversations for Product Teams and Customers </li></ul><ul><li>Understand Customers’ Collective Wisdom about What’s Important </li></ul><ul><li>Make Customers Part of the Innovation Process </li></ul><ul><li>Give Customers Sense of Connection to Company and Products </li></ul><ul><li>Cultivate Customer Loyalty </li></ul>
    15. 15. Getting Started From Closed System… …to Open Collaboration We Only Need One Great Idea, So Why Generate Mediocre Ones Better Play It Safe, Stick To What We Know We Know What Our Customers Want Market Knowledge Is Best Held By Specialists We Don't Need A Process For Managing Ideas Create A Climate In Which Ideas Can Reach Their Potential Actively Seek New Points of View, Give Teams Risk-Taking Discretion Use a Clear, Structured Idea and Innovation Management Process Broaden The Scope Of Innovation To Create New Possibilities Discuss With Wider Environment; Don’t Make Assumptions
    16. 16. <ul><li>FROM IDEA TO ACTION </li></ul>
    17. 17. Life-Cycle of an Idea Communicate Status to Customers at Each Stage GET IT CLASSIFY IT FUNNEL IT REVIEW IT DECIDE IT REPORT IT
    18. 18. Democracy: Posting Ideas Be Civil Be Yourself Be Creative Be Interesting Be Relevant Be Honest and Ethical GUIDING PRINCIPLES:
    19. 19. Meritocracy: Voting on Ideas The community wasn’t too excited about this one.
    20. 20. Conversations: Validating and Improving Ideas Dell employees join the conversation.
    21. 21. Closing the Loop: Ideas in Action A FEW EXAMPLES OF IDEAS IN ACTION… Delivered Ubuntu Linux on Select Consumer Desktop and Notebooks Restored the Option for Windows XP on Select Consumer Offerings Added Solid State Drives as an Option on Select Notebooks Started the Redesign of Dell.Com with a ‘Needs Based’ Approach for Consumers Offered Choices in Notebook Colors on Our Inspiron Product Line Added a Fingerprint Reader to One of Our Most Popular XPS Notebook Systems Increased Customer Control Over the Addition and Removal of Software Programs
    22. 22. From Idea…
    23. 23. … To Action This blog post was the most widely-viewed Direct2Dell post ever, at the time.
    24. 24. <ul><li>EMPLOYEE ADVOCATES </li></ul>
    25. 25. The Employee Community Concept <ul><li>Online </li></ul><ul><li>Internal Blogs </li></ul><ul><li>Employee Storm </li></ul><ul><li>Internal Wikis </li></ul><ul><li>Surveys – Annual and Pulse </li></ul><ul><li>Team/Segment Communications </li></ul><ul><li>Personal </li></ul><ul><li>Networking Groups </li></ul><ul><li>Volunteering </li></ul><ul><li>Speaker Events </li></ul><ul><li>Award Ceremonies </li></ul><ul><li>Team/Segment Events </li></ul><ul><li>Rallies </li></ul>GLOBAL LOCAL TEAM ME
    26. 26. Types of Ideas Employees Champion HEARTS MINDS WALLETS Environmental Community Outreach Time Away Programs Recognition Programs Product Innovation Anything About Customer Issues Tool Improvements Marketing & Branding Discount Programs More Employee Benefits Career Development Free Caffeine!
    27. 27. Employees Want a Little Humor Too
    28. 28. Interdependencies for Internal Success PEOPLE STRATEGIES CULTURE BUSINESS STRATEGIES
    29. 29. <ul><li>LESSONS LEARNED </li></ul>
    30. 30. Idea Management Must Be Cross-Functional Lessons Learned Global Online Corporate Comm Product Groups Global Operations CTO Office Corporate Strategy Business Segments Corporate (Finance, HR, etc.) IDEAS
    31. 31. Business Expectations Lessons Learned Internal Business Partners Positive Experience Executive Support Defined Process WHO WHAT HOW Timely Accurate Reporting Access to Data Alignment with Strategic Plans Informed Execs Business Champions Professional Development Communication Support
    32. 32. Customer Expectations Lessons Learned Customers and Employees Positive Experience Action taken on Ideas Recognition WHO WHAT HOW Timely Feedback Dell Participation Idea Status Explanation Updated Site Business Review PR Support Onsite Events “ Thank You”
    33. 33. Lightning Rods Direct the Conversation
    34. 34. Supporting the Business with ‘Idea Campaigns’ Lessons Learned
    35. 35. Building Loyalty: Recognition is Critical Lessons Learned A ‘top contributor’ spotlight on the Dell Community page… … a “thank you” note from a Dell employee… … an invitation to a product launch event… … a mention on our blog, Direct2Dell…
    36. 36. Thanking the Idea Generators Lessons Learned Dell recently highlighted IdeaStorm member dhart on our Community page. dhart posted the original pre-install Linux idea.
    37. 37. More Lessons Learned <ul><li>Don’t Underestimate Participation or Volume </li></ul><ul><li>Top-down Leadership Push Drives Business Engagement </li></ul><ul><li>Accessibility: Integrate with Communications Strategies and Tools </li></ul><ul><li>Active Moderation: They Want To Hear From You </li></ul><ul><li>Subject Matter Experts Need to Participate in the Conversations </li></ul><ul><li>An Idea Management Process Aids Quick Action and Response </li></ul><ul><li>Allow For Humor and Chatting </li></ul><ul><li>Censor With Care and Candor </li></ul><ul><li>Know Your Audience </li></ul><ul><li>Specifically for Employee Sites – HR is A Key Stakeholder </li></ul>
    38. 38. What’s Next for Dell IdeaStorm? IdeaStorm in More Languages Around the World Private 1:1 IdeaStorms with Enterprise Customers More Links to and References to IdeaStorm within the Dell.com experience GLOBALIZATION SIMPLIFYING I/T DELL.COM
    39. 39. <ul><li>Thank You! </li></ul>
    40. 40. Public Communities <ul><li>Sales advice </li></ul><ul><li>Success stories </li></ul><ul><li>Employee feedback </li></ul><ul><li>Feature requests </li></ul><ul><li>Best practices </li></ul><ul><li>Customer feedback </li></ul><ul><li>Product ideas </li></ul><ul><li>Community News </li></ul><ul><li>Ratings and reviews </li></ul>This year Next year When Will Salesforce Ideas be Available? Private Employee Communities Secure Customer Communities
    41. 41. Salesforce Ideas Sessions at Dreamforce Track Session Overview Time Industry Focus: High Tech Community Driven Innovation How do you gather feedback from your customers, partners, and employees? Join this session to learn what Dell has done to unleash the power of community driven innovation. Hear how the Salesforce Ideas platform has helped them become more responsive, uncover new market opportunities, and instill a sense of co-ownership with their most passionate evangelists. 9/18 11:15 AM Product Campground / Demo Theater Salesforce Ideas Roadmap Come to the product campground to get a demo of the Salesforce Ideas and participate in an interactive session to weigh in on the product roadmap. 9/18 1:30 PM Advanced Marketing II: Advanced Strategies Inside Successforce.com – How to Build a Successful Online Community If you’re interested in starting an online community, or growing an existing community, you won’t want to miss this session. Learn how you can rally empower your customers, partners, and employees to share ideas, contribute content, and learn from one another. We’ll also take a peak into the product roadmap to discuss how Salesforce might fit into your community strategy. 9/18 2:30 PM Support II: Advanced Strategies Innovation Through Community Take your customers' ideas by storm. Harness the power of customer and partner communities to spur new ideas and innovations at your company. Learn how community participation through the Salesforce Ideas can redefine relationships with your customers. 9/18 3:45 PM
    42. 42. Visit Blogs.Salesforce.com/Ideas
    43. 43. <ul><li>Q&A </li></ul>
    44. 44. Don’t miss these Activities: <ul><li>Visit our High Tech Expo </li></ul><ul><li>16 Partner Solutions </li></ul><ul><li>More than 40 breakout sessions </li></ul><ul><li>Software and High Tech Demos </li></ul><ul><li>Meet 2000 High Tech Attendees </li></ul><ul><li>Birds of a Feather Industry Luncheon: Tue 12:15 </li></ul><ul><li>Enjoy a Latte and Network in our Industries Lounge </li></ul>
    45. 45. Session Feedback Let us know how we’re doing! <ul><li>Please score the session from 5 to 1 (5=excellent,1=needs improvement) in the following categories: </li></ul><ul><ul><li>Overall rating of the session </li></ul></ul><ul><ul><li>Quality of content </li></ul></ul><ul><ul><li>Strength of presentation delivery </li></ul></ul><ul><ul><li>Relevance of the session to your organization </li></ul></ul>We strive to improve, t hank you for filling out our survey. <ul><li>Additionally, please score each individual speaker on: </li></ul><ul><ul><li>Overall delivery of session </li></ul></ul>

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