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Connecting Great Ideas and Great People www.asaecenter.org Steve Drake President Drake & Company Moving from Dialing for D...
Tweetup Mantra: Engage.  Support.  Fun. <ul><li>Combined with cause/purpose, social media represents a new platform for st...
<ul><li>If you’re with a (c)(6) association: </li></ul><ul><ul><li>lets you engage your members, support a cause and have ...
Top 10 Tips, Techniques &Tactics <ul><li>Keep it simple/Make it easy </li></ul><ul><li>Do NOT ask for $ first  </li></ul><...
Contact Information Steve Drake, MA President Drake & Company [email_address] Twitter:  @causeaholic and @stevedrake 636/4...
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Moving from Dialing for Dollars to Tweetups & Twestivals:  Top 10 tips on how Social Media can Engage New Donors

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You should consider Tweetup-style fundraising and/or member events …
* If you are a (c)(6) association, a Tweetup lets you engage your members, support a cause and have fun.
* If you are a (c)(3) nonprofit organization, a Tweetup lets you engage your donors, generate support and have fun
* If your organization seeks younger members, a Tweetup helps you engage them, support a cause and have fun.

From Twestival, Tweetsgiving and TweetUp4Troops, we gleaned 25 tips and techniques that are most valuable in your use of Twitter as a fundraising tool. The full list is divided into three main categories: (a) Planning a Successful Twitter-Based Campaign; (b) Growing the Campaign; and (c) Using Twitter for Your Campaign. We’ve listed the Top 10 in priority order based on crowdsourcing and participants at the 2010 Great Ideas Conference.

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Moving from Dialing for Dollars to Tweetups & Twestivals:  Top 10 tips on how Social Media can Engage New Donors

  1. 1. Connecting Great Ideas and Great People www.asaecenter.org Steve Drake President Drake & Company Moving from Dialing for Dollars to Tweetups & Twestivals:  How Social Media can Engage New Donors Top 10 List from Session Tuesday, March 9, 2010
  2. 2. Tweetup Mantra: Engage. Support. Fun. <ul><li>Combined with cause/purpose, social media represents a new platform for strategically driven online fund-raising that engages members or donors, supports organizations and/or causes and is fun! </li></ul><ul><li>This session included a crowdsourcing exercise to select the Top 10 Tips, Tactics & Techniques for Tweetups & Twestivals TM . </li></ul>
  3. 3. <ul><li>If you’re with a (c)(6) association: </li></ul><ul><ul><li>lets you engage your members, support a cause and have fun </li></ul></ul><ul><li>If you’re with a (c)(3) nonprofit: </li></ul><ul><ul><li>lets you engage your donors, generate support and have fun </li></ul></ul><ul><li>If you’re seeking younger members: </li></ul><ul><ul><li>helps you engage them, support a cause and </li></ul></ul><ul><ul><ul><li> have fun </li></ul></ul></ul>Tweetup Mantra: Engage. Support. Fun.
  4. 4. Top 10 Tips, Techniques &Tactics <ul><li>Keep it simple/Make it easy </li></ul><ul><li>Do NOT ask for $ first </li></ul><ul><li>Provide link to donate </li></ul><ul><li>Remember to thank hosts/donors/sponsors </li></ul><ul><li>Be transparent/Illustrate where $ go </li></ul><ul><li>Communicate personally/Tweet status regularly </li></ul><ul><li>Make Web strong/Easy to navigate </li></ul><ul><li>Engage existing network </li></ul><ul><li>Manage volunteers </li></ul><ul><li>Select hashtag(#) </li></ul>
  5. 5. Contact Information Steve Drake, MA President Drake & Company [email_address] Twitter: @causeaholic and @stevedrake 636/449-5050

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