Personal Information
Organization / Workplace
Lafayette, CA United States
Occupation
Author / Advisor / Investor
Industry
Writing / Publishing
Website
dragonflyeffect.com
About
The Dragonfly Effect is a model that taps concepts from social media, marketing strategy, and consumer psychology to help people achieve a single, concrete goal. The four “wings” of the model—Focus, Grab Attention, Engage, and Take Action—work together to help readers produce the change they seek, and that desired change can take many forms: social good, employee morale, or customer loyalty.
Tags
dragonfly effect
dragonfly
aaker
social media
kabbenbock
jennifer aaker
social good
stanford
startup
nike
andy smith
kiva
jenniferaaker
entrepreneur
dragonflyeffect
entrepreneurship
webcam
bend
adfed
south asia
hematopoietic stem cell transplantation
medicine
american india foundation
waterhouse
100kcheeks
ted
tedx
ideo
vonavona
openideo
stan11
stan
w2e
coke
alsf
nonprofit
bootstrap
brand
socialgood
save sanjana
save vinay
starbucks
lukemia
socialmedia
save sameer
groupon
aml
See more
- Presentations
- Documents
- Infographics