Cmsx rep-mgt


Published on

Reputation Management presentation for CMS Expo, May 2011 in Evanston, IL by DragonSearch's Ric Dragon

Published in: Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Cmsx rep-mgt

  1. 1. Reputation Management Ric Dragon DragonSearch
  2. 2. Twitter: @ricdragon April 20 th , 2010
  3. 3. Twitter: @ricdragon 30 April "We are responsible, not for the accident, but we are responsible for the oil and for dealing with it and cleaning the situation up," The company will pay for any "legitimate and objectively verifiable" claims for property damage, personal injury and commercial losses. 6 May BP "will be judged not on the basis of an accident that, you know, frankly was not our accident". 18 May "the environmental impact of this disaster is likely to have been very, very modest” – [launches YouTube page] 30 May "There's no one who wants this over more than I do. I would like my life back. ”
  4. 4. Twitter: @ricdragon 3 June BP begins an advertising campaign in the US aimed at boosting opinion. Hayward features in the first. BP decides to pay out more than $10bn in dividends to shareholders. 17 June Hayward is accused by members of the US Congress of "stonewalling" after failing to answer a series of questions about the spill's causes. 20 June Hayward attends yacht race on the Isle of Wight 16 July BP posted photos of it's command center; later admits photoshopping the photos
  5. 5. Twitter: @ricdragon 28 July Tony Hayward points out that he will be too busy to attend a Senate hearing. He told journalists: "I have got a busy week [in the office]". BP said it would send another representative to testify at the hearing 10 October BP announces that its external safety ombudsman, put in place after the fatal explosion at its Texas City refinery in 2005, will stop taking complaints after June 2011. Hayward later states he would have needed to study drama rather than geology if he had wanted to perform better in front of the public.
  6. 6. Twitter: @ricdragon
  7. 7. <ul><li>Don’t be a Jerk. </li></ul>Twitter: @ricdragon
  8. 8. <ul><li>Before | After </li></ul>
  9. 9. Twitter: @ricdragon
  10. 10. Healthy Digital Footprint SEO Off-site Links: Directory Listings Social Media Blog Comments Press Releases Monitoring Social Media Policy Employees
  11. 11. <ul><li>Acknowledge and take ownership </li></ul><ul><li>Apologize </li></ul><ul><li>Take Action Publicly </li></ul>Response Twitter: @ricdragon
  12. 12. <ul><li>Have a response plan in place </li></ul><ul><li>Practice run </li></ul><ul><li>Obtain training for top-level individuals </li></ul>Prepare Twitter: @ricdragon
  13. 13. Response Plan Twitter: @ricdragon
  14. 14. Response Plan Twitter: @ricdragon
  15. 15. Response Plan Twitter: @ricdragon
  16. 16. <ul><li>Rip Off Report </li></ul><ul><li>ComplaintBoard </li></ul><ul><li>Pissed Consumer </li></ul>Complaint Sites Twitter: @ricdragon
  17. 17. Twitter: @ricdragon
  18. 18. <ul><li>11 March 2011 – Tsunami hits Japan </li></ul><ul><li>Announces donation of 1.2 m </li></ul><ul><li>14 March – Gilbert Gottfried fired </li></ul><ul><li>23 March – Casting Calls – 12k applicants </li></ul><ul><li>26 April – announce new Duck voice </li></ul>AFLAC Twitter: @ricdragon
  19. 19. AFLAC Twitter: @ricdragon
  20. 20. Thank you. <ul><li>Ric Dragon </li></ul><ul><li>DragonSearch </li></ul><ul><li>Kingston, NY 12401/US </li></ul><ul><li>845.383.0890 | [email_address] </li></ul><ul><li>Twitter: @ricdragon </li></ul>