Basic Social Media Premier for Promotions


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A very basic overview on how to sign up and get on Twitter and use Facebook for promotions. In this case, the presentation was hosted by the Emerson Spa and Resort to first time SMM users in order to help promote the Village of Phoenicia as on of the USA's Top 10 Coolest Small Towns.

The Recorded Live Stream experinced epic sound failure and is, sadly, not available.

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Basic Social Media Premier for Promotions

  1. 1. Local Promotions <br />though <br />Twitter and Facebook<br />Social Media Workshop<br />
  2. 2. Twitter<br />What is Twitter?<br />The basic idea behind Twitter is a short concise message answering the question “What are you doing?” <br />You have only 140 characters to answer this question, so Twitter is fast and easy.<br />The answer, called a Tweet, is broadcast out into the Twittersphere for anyone to see.<br />
  3. 3. Twitter Basics<br /> Does Everyone Have a Twitter Account? <br />Go to<br /> Click the “Sign In Button<br />
  4. 4. Twitter Set Up<br />
  5. 5. Twitter Set Up<br />Prove you are Not a robot!<br />
  6. 6. Twitter Set Up<br />Then, we are going to skip all the rest.<br />But now go and check your emails and confirm your new Twitter account!<br />Then come on back and sign into Twitter!<br />
  7. 7. Follow Me! <br />Who are these People and why do they keep following me??<br />Now the only people that WILL see your Tweets are “Followers”. Followers are other Twitter users who have decided that they might be interested in what you have to say. People will follow you for any number of reasons, but usually it is friends, other folks in your industry, fans, clients, etc.<br /> For today……<br />
  8. 8. Follow Me! <br />Everyone here should be following: <br /><ul><li>!/emersonresort
  9. 9.!/PhoeniciaTop10
  10. 10.!/BudgetTravel</li></li></ul><li> @PhoeniciaTop10 <br /> From 50 followers to….<br /><ul><li>!/emersonresort
  11. 11.!/PhoeniciaTop10
  12. 12.!/BudgetTravel</li></li></ul><li> Now Tweet!!<br />Why do you love Phoenicia and why it should be a coolest town?<br />
  13. 13. Cool Twitter Tricks<br />Hashtags # <br />aka the pound sign <br />Helps to follow <br />topics <br />#Catskills<br />
  14. 14. Tagging People<br />Use the @ to TAG other twitter accounts!<br />@emersonresort<br />@PhoneiciaTop10<br />The @ and # become links! <br />
  15. 15. Facebook<br />Don’t be Afraid!<br />
  16. 16. Facebook<br />Personal Profiles<br /><ul><li>You are the center</li></ul> of your<br /> personal network<br /><ul><li>Friends
  17. 17. Family
  18. 18. Coworkers</li></li></ul><li>Facebook<br />Public Pages<br />First “like” things<br />
  19. 19. Facebook<br />Public Pages<br /> Sharing from a public page or on your stream allows the message to be seen by your network.<br />
  20. 20. Facebook<br />Public Pages<br /> You can add your own message for your network. <br />
  21. 21. Facebook<br />Public Pages<br /> “Like”<br /> Also <br /> helps populate and share information. <br />
  22. 22. Facebook<br />Tagging on Facebook<br />When you like a page or friend a person, you can tag them like twitter.. With the @<br /> On FB, a drop down menu comes up! <br />
  23. 23. Facebook<br />The pages or people tagged will become links to their pages and show up on their walls.<br />
  24. 24. Short Links<br /><br /><br />
  25. 25. Questions?<br />