Windows Azure is one of the best cloud solutions out there and offers many services and tools for professionals to scale and extend their public and private applications. But as a professional web developer you need sometimes a quick solution to run your newest idea on. Most cloud solution providers ask you to download their stuff, upload your stuff and fight with numerous configurations while most of the things you do with Windows Azure you can do with a simple git repository, hosted on Github or BitBucket. This talk shows how fast you can develop a new idea with PHP and have it up-and-running in no time for your customers to see your latest idea and brainstorm about additional features. Generation Now, yes I am.