1. OPEN SOURCE
FOR A SUCCESSFUL BUSINESS

2. WHO USES OPEN-SOURCE?

3. WHO CONTRIBUTES BACK?

5. BUSINESS INVOLVEMENT?

6. PHP COMMUNITY

7. ORGANISING EVENTS

8. BUILD PROJECTS

9. VOLUNTEERS

10. PAY THEMSELVES

11. NEED SUPPORT

12. ORGANIZE KICKSTARTER PROJECTS
HTTPS://IN2.SE/PHPDIVERSITY

13. WHY SHOULD YOU BECOME PART OF OPEN SOURCE?
LET’S ASK SOME BUSINESSES…

14. • Enable: An open and flexible platform that meets you where you are and
adds value to your existing investments
• Integrate: Embrace leading ecosystems, increase agility and offer
consistent open source offerings
• Release: Support a strong ecosystem to achieve more through Microsoft’s
own portfolio investments
• Participate: Extend the community and reach to more people, and partner
for first-class experiences
Thanks to Nick Troch for
providing feedback

15. • learn technology in an early stage
• get in touch with people to provide support
• follow up on technological evolutions and trends
• easier finding partners, customers or new employees
Thanks to Thijs Feryn for
providing feedback

16. • Get immediate feedback on products
• Receive support from communities
• The more we support the community, the better our product
becomes
• Connecting brand with open source for better sales
Thanks to Gary Hockin for
providing feedback

17. • visibility to potential employees and partners
• giving something back to the community
• building a business on top of quality open source projects
• being part of a fun and engaging group
Thanks to Wim Godden for
providing feedback

18. • access to everyone’s best practices + innovation
• share best technical solutions
• cooperate on a technical level - compete on a business level
• real multiplier (e.g. US Government) for reusable infrastructure
• making the difference
• buy once, get improvements back for free indefinitely
• more secure products
Thanks to Jeffrey McGuire for
providing feedback

19. • learn internals of open-source projects
• meeting experts for support and advice
• finding new ways to offer better services
• finding gratitude in “giving back”

20. SUMMARY
• keeping up-to-date on new technologies
• establishing support and advice networks
• feedback on your products / services
• great for hiring new employees
• great for finding new customers

21. –Michelangelo van Dam
“Open source is a state of mind.”

22. HOW DO YOU GET INVOLVED?

23. REPORT BUGS

24. FIX ISSUES OR ADD FEATURES

25. WRITE DOCUMENTATION

26. PROVIDE TRANSLATIONS

27. OTHER WAYS TO HELP

28. OFFER ROOM FOR USER GROUP MEETUPS

29. BUY FOOD & DRINKS FOR MEETUPS

30. SPONSOR EVENTS

31. PROVIDE HOSTING

32. OFFER DEVELOPMENT TIME

33. WHAT’S MY RETURN ON INVESTMENT?

34. LONG TERM INVESTMENTS

35. CREATE PARTNERSHIPS

36. GET VALUABLE FEEDBACK

37. BRAND AWARENESS

38. BETA TESTING

39. BUY ONCE, USE FOREVER

40. HIRING AND RECRUITMENT

41. SUPPORT AND ASSISTANCE

42. BECOME A MARKET LEADER

43. HOW IT CHANGED IN2IT

44. FOUNDED IN 2009
ME AND MY WIFE FRIEDEL

45. OUR GOAL
#1 PHP CONSULTING BUSINESS IN BELGIUM

46. HOW WE GOT THERE (AND BEYOND)
MARKETING EXPENSES (IN € 1000)
2013
2014
2015
0 5 10 15 20
Traditional Ads Google Ads Sponsoring Events Contributing FOSS

47. WHAT WE GOT OUT OF IT
MARKETING ROI (IN € 1000)
2013
2014
2015
0 75 150 225 300
Traditional Ads Google Ads Sponsoring Events Contributing FOSS

48. LEADERSHIP IN EUROPE

49. IMPOSSIBLE WITHOUT OPEN SOURCE!

50. –Michelangelo van Dam
“Open Source has given us the ability to engage with communities
and grow professionally beyond our imagination”

51. COMMUNITY WORKS!

52. COMMUNITY FEEDBACK

53. COMMUNITY INTERACTIONS

54. IMPROVED PRODUCTS

55. PRODUCT EVANGELISM

56. GIVE LITTLE, GET MUCH IN RETURN

57. BEWARE OF SOME DANGERS

58. ARROGANCE

59. HIGH EXPECTATIONS

60. SLA’S ARE NOT GUARANTEED
SOURCE: ZEND/ROGUEWAVE

61. DON’T TAKE EVERYTHING FOR GRANTED

62. DON’T BUILD ON OTHERS’ REPUTATION

63. EARN YOUR SEAT AT THE TABLE

64. TIME TO SWING THE CLUE BIT

65. INVEST IN COMMUNITIES

66. GIVE BECAUSE YOU WANT TO

67. EARN RESPECT

68. DO BETTER BUSINESS

69. HAVE A COFFEE ON US
CHEERS!

70. THANK YOU