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Draftbit talk at Corporate Innovation Summit Chicago 2019


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At a Chicago summit for innovation officers of Fortune 500 companies, CEO Brian Luerssen spoke on the ways barriers to innovation have dramatically lowered in just the past few years. It is easier than ever to empower your employees to experiment and ship, work with startups to explore ideas, rapidly build prototypes, test the market, and grow your company.

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Draftbit talk at Corporate Innovation Summit Chicago 2019

  1. 1. Brian Luerssen
  2. 2. Brian Luerssen CO-FOUNDER & CEO • Managing Director at Techstars Chicago • General Manager at OkCupid Labs (part of and IACI) • Kauffman Fellow • University of Chicago MBA DRAFTBIT BACKGROUND:
  3. 3. Product-Focused Innovation Lab Goal #1 Investigate and build new businesses from the ground up. Goal #2 Develop or find tools, tactics, strategies, and best practices for other parts of the company to do this too.
  4. 4. The rise of the semi-technical user. The next generation of users are entrepreneurial and tech-savvy. They want to build, launch, and experiment solutions for their teams & organizations.
  5. 5. You don’t have to be a software engineer to build software anymore. There are entrepreneurial folks in every part of your organization. With tools and a little help, they can build amazing things. Insight #1
  6. 6. Small, Internal, Specialized Applications Big ROI opportunities exist to in building small, specialized apps to improve, train, manage, and optimize teams, workflows, decision making, etc. Plan IT App Receiving App Downstock App Price Change App Availability App Claims App Sales App
  7. 7. Start small and specialized, then iterate. Most teams likely have something that could be improved with some basic software. Insight #2
  8. 8. Tools You Might Want To Try
  9. 9. Part spreadsheet, part database.
  10. 10. Connect services together easily.
  11. 11. Use existing data to build unique internal apps.
  12. 12. Build landing pages in minutes.
  13. 13. Build advanced websites & ecommerce visually.
  14. 14. Build mobile apps visually.
  15. 15. • Designers move beyond wireframes and prototypes into building real experiences. • Developers move away from low- value “pixel-pushing” and focus on important business logic. • Tech-savvy business leads get more done, faster, without the restraints of traditional IT orgs. Build Directly. • Business units prototype and test new ideas for a fraction of the price and a fraction of the development timeline. • Non-technical teams launch a fully functional app with no code required. Build with Us. Built for rapid mobile app development.
  16. 16. Thank you! Brian Luerssen