At a Chicago summit for innovation officers of Fortune 500 companies, Draftbit.com CEO Brian Luerssen spoke on the ways barriers to innovation have dramatically lowered in just the past few years. It is easier than ever to empower your employees to experiment and ship, work with startups to explore ideas, rapidly build prototypes, test the market, and grow your company.
Draftbit talk at Corporate Innovation Summit Chicago 2019
CO-FOUNDER & CEO
• Managing Director at Techstars Chicago
• General Manager at OkCupid Labs (part of
Match.com and IACI)
• Kauffman Fellow
• University of Chicago MBA
Investigate and build new businesses
from the ground up.
Develop or find tools, tactics, strategies,
and best practices for other parts of the
company to do this too.
The rise of the semi-technical user.
The next generation of users are entrepreneurial and
tech-savvy. They want to build, launch, and
experiment solutions for their teams & organizations.
You don’t have to be a software
engineer to build software anymore.
There are entrepreneurial folks in
every part of your organization.
With tools and a little help, they can
build amazing things.
Small, Internal, Specialized Applications
Big ROI opportunities exist to in building small,
specialized apps to improve, train, manage, and
optimize teams, workflows, decision making, etc.
Plan IT App
Price Change App
Start small and specialized, then iterate.
Most teams likely have something that could
be improved with some basic software.
• Designers move beyond wireframes
and prototypes into building real
• Developers move away from low-
value “pixel-pushing” and focus on
important business logic.
• Tech-savvy business leads get more
done, faster, without the restraints of
traditional IT orgs.
• Business units prototype and test new
ideas for a fraction of the price and a
fraction of the development timeline.
• Non-technical teams launch a fully
functional app with no code required.
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