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UK Seafood Directory

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Depending on the type of website, it makes marketing sense to be listed in suitable on-line website Directories.

When a customer searches for a particular product or service, in many cases the listing in a well managed and popular Website Directory will show high in the search results. This increases the chances of being found by the searcher.

A typical free local Directory for the UK is at https://www.localseafood.co.uk/

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UK Seafood Directory

  1. 1. Web Directories and their importance for Seafood Suppliers
  2. 2. What are Web Directories?  Web Directories, also known as link directories, are websites that list businesses that register and list, organised by category.  They are a kind of library or index of websites, sometimes with a description and a logo,and most importantly a link to the business website.  One of the best methods to boost page rankings, this is known as Search Engine Optimisation.
  3. 3. Characteristics of Web Directories  They usually have certain policies before they accept website’s listing: categories, languages, content, geo location etc.  Majority of them are usually free, however there are many paid directories too.  Each directory has its own topics and categories.  They take a hierarchical classification system that goes from the most general to the most specific.  Their databases are smaller than a search engine, because they are specialised.  Good quality web directories usually employ expert editors and volunteers to moderate the website submission.
  4. 4. What types of Web Directories Paid Directories: These web directories don't accept any website link without payment. Can be helpful for website search engine ranking Open Directories: Anyone can submit and get their websites listed in these types of Directories. They are of little help for search engine ranking, as they tend to be very saturated and in many cases, are considered by the search engines as suppliers of spam. Moderated Free Directories: They are free but you need to register, suggest a site and wait for a review. are there?
  5. 5. Reciprocal Directories: They are free but require in return a link to be created on the website. Bidding Directories: This is a new modal followed by some directories. They ask the website owner to place bids to get their websites listed on their database, and the placement usually goes to the winning bidder. Niche Directories: These directories can be either free or paid. They accept sites only from a particular sector.
  6. 6. Benefits of having a website listed in a Web Directory Find new customers 1 When you set up a new business, it will be very difficult to find new customers You will need to register on an authority business directory, that receives thousands of visitors looking for products or services you are offering.
  7. 7. An backlink is important 2 A valuable backlink can serve to improve your website ranking on search engines. Search engines like Google use backlinks to rank websites on their organic search listing.
  8. 8. Analyse your Competition 3 A good way to use a business directory is reverse engineering i.e., entering as if you were a customer looking for a specific product or service. By looking for your own product or service in the directory you can on the one hand analyse your website positioning in the list, and also analyse your competitors and take advantage their keywords, tags or content for use in your own marketing campaigns.
  9. 9. Find potential clients 4 You can look for customers directly in the directory by performing an active search. Let's say you offer services to professionals, or other business owners, web directories give you access to a great database for prospecting, and as all businesses are segmented by sector, which will make the work easier.
  10. 10. Find Providers 5 Sometimes the customer is you, and you are looking for a particular product or service to improve your business performance or to solve a problem. In this case directories give you easy access to professional and special services providers who could help you with your problems.
  11. 11. Keys to finding customers through Online Directories  Web Directories should be used to ensure customers can find your Business. Customers search Directories.  Web Directories allow you to stand out against the competitors of your product and services, as well as to analyse the strategies used by the competitors  A listing in many highly visited and prestigious Directories will make your marketing campaigns profitable.
  12. 12. Thank you Produced by the local Seafood Directory www.localseafood.co.uk

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