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5 reasons why UK businesses could fail


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76% of small UK business owners are over 50. Two million businesses don't have a website. This could be due to a lack of interest and knowledge on how to maximise the benefits of website ownership.
This presentation is design to help explain the benefits and what could happen without a website.

Published in: Business
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5 reasons why UK businesses could fail

  2. 2. MOST UK SMALL BUSINESS OWNERS ARE NOT INTERESTED IN A WEBSITE A recent study found that about 2 million British small business owners still don’t have a website, but understand the benefits of being found on the Internet. The majority of business owners are aware a website can help them sell their products and services, and also help maintain good communications with their customers and suppliers.
  3. 3. THEY DISMISS THE NEED FOR A WEBSITE BECAUSE:  They don’t understand how to use a website to increase their business growth.  They are misinformed on the financial resources required for the creation of a website.  They’re “doing just fine without it” or they’ve “never needed one before”.
  4. 4. Consider how much the Internet has changed in the last 10 to 15 years: smartphones, tablets, Google, Facebook, Twitter, the slow death of newspapers, Amazon, E-commerce, etc. It’s a different world.
  5. 5. 76% OF SMALL UK BUSINESS OWNERS ARE OVER 50 76% of small UK business owners are over 50. As we all get older and busier, we fall out of touch with technology as we settle into our ways. These days most people use smartphones to find products and services using the Internet and search engines. If you don’t have a website, you are missing a lot of potential customers for your business.
  6. 6. How many large and successful companies have a website? Every one of them? That's because a company website is a basic marketing tool, which is mandatory for any successful business. In Internet, you can make your company look as good as the bigger competitors. Why would you miss that opportunity?
  8. 8. 1. LOSE POTENTIAL CUSTOMERS A well-made website attracts new visitors and helps business convert these visitors into potential clients for the company. Think of a website as an interactive brochure or online catalogue. It is an effective way to let your customers know about the arrival of new products, events, special promotions or new services that your business has to offer. A website is available for both regular and potential customers 24/7, 365 days a year, giving them the opportunity to review the products and services, even when the physical business is closed.
  9. 9. 2. LOW CREDIBILITY Consumers trust businesses with websites that appear in the local and organic search listing of search engines. Businesses without a website aren’t considered as credible as those with a website. Further, if you don’t have a website, your business will suffer as search engines will direct the customers looking for your product or service to your competitors
  10. 10. 3 UNNECESSARY EXPENDITURE ON NATIVE ADVERTISING You may think that you cannot afford to have a professional site However, you cannot afford not to have one either. Website costs are tax deductible and can show on the company balance sheet as an asset, and provide free marketing and advertising onsite. Compared to the cost of an advertisement in a local newspaper it is a very profitable and much cheaper way to promote your business. Further, in the last few years, costs of web development and maintenance has come down drastically.
  11. 11. As a retailer, a website is a great place to sell your products to a wider market, opening marketing opportunities worldwide. Whether on the phone, face to face, in a brochure or through emails, answering questions from your customers distracts staff from their daily duties or responsibilities. With an online catalogue you can provide a lot more information about your products and services. Once the site is in service, it will be available to customers indefinitely, saving you time and resources.
  12. 12. BIG DATA FOR MARKETING: WITH A WEBSITE YOU CAN MEASURE: Number of visits per day, week and month.1 Days with the greater number of visitors.2 Pages that generate the most interest.3 Address where the visitors come from.4 Time that the potential client stayed obtaining information about your company. 5 When did they last visit?6 Understand the navigation preference of a customer.7 And much more.8
  13. 13. By analysing what happens on your website, you will know what to improve. This data can further be used for marketing purpose to send new offers, and upsell products to existing clients, or target Ads based on Geo location of your website visitors.
  14. 14. On a website, you can also easily inform customers about your products or services, gain credibility and provide added value by publishing content and bulletins to keep your clients updated on the topics that interest them, generating a differential for your business from the competitors. Further, it’s very easy to implement online customer support systems like online chat, ticketing system, or a FAQ (Frequently Ask Questions) section on a website. These systems enable business owners to provide instant customer service to their customers and answer the queries of the potential customers. . # 5 SLOW CUSTOMER SERVICE:
  15. 15. To stay ahead of the competition, a modern up to date business website is a service customers demand. If you invest in building your online presence as much as you invest in your product and services, then customers will automatically see your business as the one to purchase from. If you don’t care about your website, nobody else will.
  16. 16. Contact Drachsi today for more information at