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ALPHABET’S GOOG
LE
BY GROUP 14 SECTION 1
FT241061- SWAPNIL LAMBAT
FT241066 – SHWETAA VJ
FT241069 – AKASH TYAGI
FT241070 – SUSHIL KHATRI
FT241086 – SOHAIB KHAN
BRIEF HISTORY OF ALPHABET
• Larry Page developed a BackRub algorithm which was designed to index web links, leading
to the creation of PageRank.
• In 1997, they named their search engine "Google“.
• Google's search engine was licensed by Yahoo in 2000, boosting its traffic and refining its
search capabilities.
• Eric Schmidt became Google's CEO in 2001, marking the company's first profitable year in
2001.
• Google signed a deal with AOL for web search and advertising services in 2002.
• Google's IPO in 2004 established a dual-class structure for control, and strategic
acquisitions followed.
GOOGLE / ALPHABET'S STRATEGY:
CORE PRODUCTS
• Google maintains its search engine's dominance while addressing government concerns and
antitrust allegations.
• Google promotes an open-source Android approach, encouraging device customization and
integrating Google services.
• Google challenges Internet Explorer's dominance with a faster, user-friendly browser, Chrome.
• Google expands YouTube's online video presence, including ad-free subscriptions and curated
content.
• Google Play combines various digital content and services for Android users, contributing to
revenue growth.
GOOGLE / ALPHABET'S STRATEGY:
ADVERTISING PRODUCTS
• In 2000, Google launched AdWords, transforming advertising by presenting contextually
relevant ads linked to search queries through keyword auctions.
• Google acquired Applied Semantics in 2003, integrating AdSense which matches ads to
website content, sharing revenue with site owners.
• The 2007 acquisition of DoubleClick diversified Google's ad capabilities, strengthening
display and video ad delivery to third-party sites.
• Google acquired AdMob in 2010, establishing a strong foothold in mobile advertising for
apps and mobile websites.
CHALLENGES
• Global market share in online advertising decreased due to the rise of mobile devices,
voice-enabled search, and lower mobile advertising margins compared to desktop.
• Google's dominance in search, has led to regulatory scrutiny, potentially risking a
significant portion of its annual revenue and its advertising sales dominance.
• In 2016, Google removed 1.7 billion violating ads, and adjusted policies in 2017 due to
advertisers’ boycotts over objectionable content.
• Struggled to achieve financial success and viability for Alphabet's "Other Bets" ventures,
such as Waymo, despite significant technical achievements and increasing competition.
• Faced difficulty in retaining top talent due to its high hiring standards.
SHAREHOLDER’S CONCERNS
• Regulatory issues and potential legal battles could impact the company's revenue
and advertising sales dominance.
• The decline in global market share in online advertising due to mobile devices,
voice-enabled search, and lower mobile advertising margins compared to the
desktop may affect the company's revenue growth.
• Increasing competition could draw away talent and potentially impact
performance.
• The regulatory scrutiny over Google's dominance in search could lead to potential
challenges and changes in the company's operations.
SHAREHOLDER’S ASSURANCE
• Diversified portfolio of products and services.
• Maintains a strong position as a market leader in various segments.
• History of strategic acquisitions indicates a proactive approach to stay relevant in
evolving markets.
• Consistent strong revenue and profitability in its financial performance suggest its
ability to navigate challenges and allocate resources towards potential future
growth opportunities.

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Alphabet’s Google.pptx

  • 1. ALPHABET’S GOOG LE BY GROUP 14 SECTION 1 FT241061- SWAPNIL LAMBAT FT241066 – SHWETAA VJ FT241069 – AKASH TYAGI FT241070 – SUSHIL KHATRI FT241086 – SOHAIB KHAN
  • 2. BRIEF HISTORY OF ALPHABET • Larry Page developed a BackRub algorithm which was designed to index web links, leading to the creation of PageRank. • In 1997, they named their search engine "Google“. • Google's search engine was licensed by Yahoo in 2000, boosting its traffic and refining its search capabilities. • Eric Schmidt became Google's CEO in 2001, marking the company's first profitable year in 2001. • Google signed a deal with AOL for web search and advertising services in 2002. • Google's IPO in 2004 established a dual-class structure for control, and strategic acquisitions followed.
  • 3. GOOGLE / ALPHABET'S STRATEGY: CORE PRODUCTS • Google maintains its search engine's dominance while addressing government concerns and antitrust allegations. • Google promotes an open-source Android approach, encouraging device customization and integrating Google services. • Google challenges Internet Explorer's dominance with a faster, user-friendly browser, Chrome. • Google expands YouTube's online video presence, including ad-free subscriptions and curated content. • Google Play combines various digital content and services for Android users, contributing to revenue growth.
  • 4. GOOGLE / ALPHABET'S STRATEGY: ADVERTISING PRODUCTS • In 2000, Google launched AdWords, transforming advertising by presenting contextually relevant ads linked to search queries through keyword auctions. • Google acquired Applied Semantics in 2003, integrating AdSense which matches ads to website content, sharing revenue with site owners. • The 2007 acquisition of DoubleClick diversified Google's ad capabilities, strengthening display and video ad delivery to third-party sites. • Google acquired AdMob in 2010, establishing a strong foothold in mobile advertising for apps and mobile websites.
  • 5. CHALLENGES • Global market share in online advertising decreased due to the rise of mobile devices, voice-enabled search, and lower mobile advertising margins compared to desktop. • Google's dominance in search, has led to regulatory scrutiny, potentially risking a significant portion of its annual revenue and its advertising sales dominance. • In 2016, Google removed 1.7 billion violating ads, and adjusted policies in 2017 due to advertisers’ boycotts over objectionable content. • Struggled to achieve financial success and viability for Alphabet's "Other Bets" ventures, such as Waymo, despite significant technical achievements and increasing competition. • Faced difficulty in retaining top talent due to its high hiring standards.
  • 6. SHAREHOLDER’S CONCERNS • Regulatory issues and potential legal battles could impact the company's revenue and advertising sales dominance. • The decline in global market share in online advertising due to mobile devices, voice-enabled search, and lower mobile advertising margins compared to the desktop may affect the company's revenue growth. • Increasing competition could draw away talent and potentially impact performance. • The regulatory scrutiny over Google's dominance in search could lead to potential challenges and changes in the company's operations.
  • 7. SHAREHOLDER’S ASSURANCE • Diversified portfolio of products and services. • Maintains a strong position as a market leader in various segments. • History of strategic acquisitions indicates a proactive approach to stay relevant in evolving markets. • Consistent strong revenue and profitability in its financial performance suggest its ability to navigate challenges and allocate resources towards potential future growth opportunities.