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Benchmarking using standard KPIs reveals the opportunity costs for attending WEF Davos.
Is the ROI worth the time?
Should I blog whilst attending WEF Davos?
How would you decide?
1. Benchmarks can help with your KPIs
Benchmarking facilitates making better decisions
Using KPIs with benchmarks makes us smarter
Dr. Urs E. Gattiker
2. - How much will attendance and
accommodation cost? PLENTY
- What else could I do in the same
block of time? Opportunity costs?
- Will these 285 sessions help in
changing something for the better?
WEF 2015 Davos – Will it be, or was it worth it?
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3. 1. If you are already famous – YES
it helps you get more famous
2. For nobodies: It takes hard work!
3. Most blog posts from Davos are
light on facts, great on gossip!
Corporate Blog:
Does it help your personal brand?
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4. 1. Should I reveal so much
about myself on Facebook?
2. Facebook "Likes" can predict your age and personality, sexual
preference and your favorite beer brand.
3. Ask yourself: Do I want Facebook to know so much about me and
my clients?
Facebook understands you
better than your spouse?
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5. Is attending WEF 2015 Davos worth your time?
Do you want to reveal so much about your personality on Facebook?
CEO Blogger: What is your bang for the buck?
Without some KPIs and benchmarks, we have to fall back on our gut
feelings.
But that may not be good enough!
Do a social media audit. Use benchmarks
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