Google analytics basic set up - gbg workshop 23 jan 2013

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Google analytics basic set up - gbg workshop 23 jan 2013

  1. 1. GOOGLE ANALYTICS BASIC SET -UP | GBG KL WORKSHOP 23 JAN 2013
  2. 2. GOOGLE ANALYTICS BASIC SET-UP WORKSHOPDr. Frank J. Peter, Ph.D.Managing Director FJP Marketing Sdn. Bhd.(839890-M)www.FJPmarketing.comFrank@FJPmarketing.com
  3. 3. GOOGLE ANALYTICS BASIC SET-UP WORKSHOPGoogle Analytics Basic Set-up What we will cover today: • Setting-up Tracking Code • Including Subdomains • Including e-Commerce (basic) • Linking with Adwords, Adsense & Webmasters Tools • Setting-up of Event Tagging
  4. 4. GOOGLE ANALYTICS BASIC SET-UPGoogle Analytics Basic Set-up Setting Up Google Analytics
  5. 5. GOOGLE ANALYTICS BASIC SET-UPGoogle Analytics Basic Set-up What you need: • Google Account • Website/Blog • Access to Website Code / CMS Code
  6. 6. GOOGLE ANALYTICS BASIC SET-UPSetting-up Google Account https://accounts.google.com/
  7. 7. GOOGLE ANALYTICS BASIC SET-UPSetting-up Google Account Dos and Donts: • Do not use your personal email account • Do set-up a Google account specifically for Analytics, Adwords and Webmaster Tools • Suggested: Your.Company.Google@Gmail.com
  8. 8. GOOGLE ANALYTICS BASIC SET-UPSetting-up Tracking Code http://www.google.com/analytics/
  9. 9. GOOGLE ANALYTICS BASIC SET-UPSetting-up Tracking Code Important: Time Zone should be same as in Google Adwords
  10. 10. GOOGLE ANALYTICS BASIC SET-UPSetting-up Tracking Code • Define Home Page • Apply Adwords Cost Source (can be done later) • Allow Site Search
  11. 11. GOOGLE ANALYTICS BASIC SET-UPSetting-up Tracking CodeDetermine the Query Parameter for Site Search:• Perform a Search on your Website using your search Function• On the Search Results Page take a close look at the URL• Make a Note of the Query ParameterExample:mysite.com/advanced_search_result.php?keywords=Alien -> Here the Query Parameter is keywords
  12. 12. GOOGLE ANALYTICS BASIC SET-UPSetting-up Tracking Code • Allow Subdomains • No other Top Level Domains (set up separate Analytics) • Display Advertising Support: Enables Remarketing • Custom Campaign Tags: use Defaults
  13. 13. GOOGLE ANALYTICS BASIC SET-UPSetting-up Tracking Code • Open your Source Code in a Text Editor (Notepad etc.) • Copy/Paste Analytics Code before every closing </head> Tag • Upload edited Web Pages and check Tracking in Analytics
  14. 14. GOOGLE ANALYTICS BASIC SET-UPSetting-up Tracking Code E-Commerce Tracking• Extra Code to be added to Checkout Confirmation Page• Collects data on item(s) purchased, price, shipping cost etc.• Has to be done in the back-end of the Shopping Cart Platform used
  15. 15. GOOGLE ANALYTICS BASIC SET-UPGoogle Analytics Basic Set-up Linking Analytics with Adwords
  16. 16. GOOGLE ANALYTICS BASIC SET-UPLinking Analytics with Google AdwordsBenefits• Adwords gives Info before the Click• Analytics gives Info after the Click• ROI: measure which paid Keywords result in Sales – focus future Campaign Optimisation on these Keywords and drop non-performing• Reduce Cost due to blind Advertising based on actual Analytics Data
  17. 17. GOOGLE ANALYTICS BASIC SET-UPLinking Analytics with Google AdwordsTo Do:• Create Administrator Account in Adwords using same email as used in Analytics• Sign in to your AdWords account at https://adwords.google.com• Click the Tools and Analysis tab, then click Google Analytics.• Click the Admin tab at the top right of the page.• Click the account you want to link with the AdWords account.
  18. 18. GOOGLE ANALYTICS BASIC SET-UPLinking Analytics with Google AdwordsTo Do (cont.):• Click the Data Sources tab.• Click the AdWords tab, then click Link Accounts.• Select the Analytics profiles in which you want the AdWords data to be available.• Click Continue.Note: In order for Analytics to be able to attribute visits to specificAdWords campaigns, you also need to import your AdWords cost datato the relevant Analytics Admin profile.
  19. 19. GOOGLE ANALYTICS BASIC SET-UPGoogle Analytics Basic Set-up Linking Analytics with Adsense
  20. 20. GOOGLE ANALYTICS BASIC SET-UPLinking Analytics with Google AdsenseBenefits• Shows which Pages bring you the most $$• Shows which Adsense Sizes, Positions etc work best on your Site• Use the above Info to improve Earnings
  21. 21. GOOGLE ANALYTICS BASIC SET-UPLinking Analytics with Google AdsenseTo Do:• Create Administrator Account in Adsense using same email as used in Analytics• On the Home tab go to Account settings• Scroll down to Access & Authorization section• Click on the edit next to Google Analytics integration
  22. 22. GOOGLE ANALYTICS BASIC SET-UPLinking Analytics with Google AdsenseTo Do (cont.):• Click Link next to the Analytics account that you want to link to• A new window opens and youre taken to your Analytics account.• In Analytics, click Link Accounts.• Specify your primary Analytics property and Analytics profiles• Click Continue and your Accounts are linked
  23. 23. GOOGLE ANALYTICS BASIC SET-UPGoogle Analytics Basic Set-up Linking Analytics with Webmasters Tools
  24. 24. GOOGLE ANALYTICS BASIC SET-UPLinking Analytics with Google Webmasters Tools Benefits: • Get Info on Link and Query Traffic in Analytics • Let Google tell you about any Site Problems • Share Information about your Site via Sitemaps
  25. 25. GOOGLE ANALYTICS BASIC SET-UPLinking Analytics with Google Webmasters Tools To Do: • Go to www.google.com/webmasters/tools • Sign in/Create Account with the same email as used for Analytics and Adwords • “Add a Site” • Follow Instructions to verify your Site
  26. 26. GOOGLE ANALYTICS BASIC SET-UPLinking Analytics with Google Webmasters Tools To Do (cont.): • Go back to your Analytics Account • Admin -> Property Settings • Scroll down to Webmaster Tools Settings • Follow Instructions to link your Accounts
  27. 27. GOOGLE ANALYTICS BASIC SET-UPGoogle Analytics Basic Set-up Setting Up Event Tagging
  28. 28. GOOGLE ANALYTICS BASIC SET-UPEvent Tagging in Analytics Benefits: • Track Page Gadgets (i.e. Newsletter Sign-ups) • Track Flash Elements (i.e. Video Views) • Track File Downloads (i.e. free Reports) • Track how many People click your Facebook button Use extends well beyond the common model of user-triggered events
  29. 29. GOOGLE ANALYTICS BASIC SET-UPSetting Up Event TrackingThe _trackEvent() method in the source code of apage object, widget, or video:_trackEvent(category, action, opt_label, opt_value, opt_noninteraction)• Category – i.e. Videos• Action – i.e. Play• Label (optional) – i.e. Name_of_Video• Value (optional) – i.e. Download Time• Noninteraction (optional) – i.e. Bounce Rate
  30. 30. GOOGLE ANALYTICS BASIC SET-UPSetting Up Event TrackingExample: Playing a Video_gaq.push([_trackEvent, Videos, Play, Gone with the Wind,downloadTime, true)];• Category –Videos• Action –Play• Label (optional) – Gone with the Wind• Value (optional) – measures time it takes to download video• Noninteraction (optional) – will count as non-event (= counts as bounce if no other interaction)
  31. 31. GOOGLE ANALYTICS BASIC SET-UPSetting Up Event TrackingExample: Clicking your FB Like Button_gaq.push([_trackEvent, Facebook, Follow)];• Category – Facebook• Action – FollowImplementation:Before:<a href=“https://www.facebook.com/facebookpagename” target=“_blank”>Follow us on Facebook</a>After:<a href=“https://www.facebook.com/facebookpagename” onClick=“_gaq.push([_trackEvent, Follow,Facebook]);” target=“_blank”>Follow us on Facebook</a>
  32. 32. GOOGLE ANALYTICS BASIC SET-UPSetting Up Event TrackingExample: Clicking you FB Like Button<a href=“https://www.facebook.com/facebookpagename” onClick=“_gaq.push([_trackEvent, Follow,Facebook]);” target=“_blank”>Follow us on Facebook</a>Will show up in Analytics under Content > Events:Event Category: FollowEvent Action: Facebook
  33. 33. GOOGLE ANALYTICS BASIC SET-UPSetting Up Event TrackingExample: Downloading an Order Form_gaq.push([_trackEvent, Downloads, PDF, Order Form 1]);• Category – Downloads• Action – PDF• Label (optional) – Order Form 1Implementation:Before:<a href=“https://www.website.com/order_form_1.pdf”>Download Order Form</a>After:<a href=“https://www.website.com/order_form_1.pdf” onClick=“_gaq.push([_trackEvent, Downloads,PDF, Order Form 1]);” target=“_blank”> Download Order Form </a>
  34. 34. GOOGLE ANALYTICS BASIC SET-UPSetting Up Event TrackingExample: Downloading an Order Form<a href=“https://www.website.com/order_form_1.pdf” onClick=“_gaq.push([_trackEvent, Downloads,PDF, Order Form 1]);” target=“_blank”> Download Order Form </a>Will show up in Analytics under Content > Events:Event Category: DownloadsEvent Action: PDFEvent Value: Order Form 1
  35. 35. GOOGLE ANALYTICS BASIC SET-UPSetting Up Event TrackingPractice: Newsletter Sign-up Form (simple)< input type="submit" value="Send" / >Format:< input onClick="_gaq.push([_trackEvent, Category, Action])" type="submit" value="Send" / >< input onClick="_gaq.push([_trackEvent, Newsletter, Sign Up])" type="submit" value="Send" / >Will show up in Analytics under Content > Events:Event Category: NewsletterEvent Action: Sign Up
  36. 36. GOOGLE ANALYTICS BASIC SET-UPSetting Up Event TrackingPractice: Newsletter Sign-up Form (Button)<input type="submit" value="Subscribe" name="subscribe" id="mc-embedded-subscribe" class="button">Format:onClick="_gaq.push([_trackEvent, Category, Action])"<input onClick="_gaq.push([_trackEvent, Newsletter, Sign Up])" type="submit" value="Subscribe"name="subscribe" id="mc-embedded-subscribe" class="button">Will show up in Analytics under Content > Events:Event Category: NewsletterEvent Action: Sign Up
  37. 37. GOOGLE ANALYTICS BASIC SET-UPSetting Up Event TrackingPractice: Newsletter Sign-up Form (Button in php)<input type="submit" value="Subscribe" name="subscribe" class="button"><input onClick="_gaq.push([_trackEvent, Newsletter, Sign Up])" type="submit" value="Subscribe"name="subscribe" class="button">Will show up in Analytics under Content > Events:Event Category: DownloadsEvent Action: PDFNote: backslashes ( ) are required to mask the apostrophe ( )
  38. 38. GOOGLE ANALYTICS BASIC SET-UPStill utterly confused?Use our Google Analytics Services: • Installation (simple to complex Sites) • Setting up Profiles (single, multiple) • Ecommerce Tracking • Advanced Goals & Funnels • Troubleshooting with Data and Code Audits • URL Tagging, Event Tagging, Maintenance • Other Retainer Activities Discounts for GBG Members!

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