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  1. 2. <ul><li>This is the type of searching you probably use in your day-to-day searching. </li></ul><ul><ul><li>You are searching for information on how customers have reviewed Nintendo Wii games </li></ul></ul><ul><ul><li>Your keywords will likely be: </li></ul></ul><ul><ul><ul><li>Nintendo Wii game reviews </li></ul></ul></ul><ul><ul><li>There are other types of strings… some of which could prove more helpful! </li></ul></ul>
  2. 3. <ul><li>And: tells the engine to search all of the words and will return pages on which all of the terms appear (though not necessarily together): </li></ul><ul><ul><li>Nintendo and Wii and reviews </li></ul></ul><ul><li>And Not: this is handy if your term has different meanings: </li></ul><ul><ul><li>Saturn and not car </li></ul></ul><ul><ul><ul><li>This would search for the planet only and would not return pages that advertise the car brand. </li></ul></ul></ul>
  3. 4. <ul><li>Or: This tells the page to search any and all words. This differs from And which will search everything. </li></ul><ul><ul><li>Nintendo or Wii or reviews </li></ul></ul><ul><li>It works best if you use parenthesis and combine or and “and” statements: </li></ul><ul><ul><li>(Nintendo or xBox or PS3) and (customers or consumers) and reviews </li></ul></ul><ul><ul><ul><li>This would search for customer reviews on any of the systems. Keywords are linked for best results. </li></ul></ul></ul>
  4. 5. <ul><li>This works just like the boolean words we just looked at, the only difference is that + and – are used in the place of “and” and “and not.” </li></ul><ul><ul><li>Nintendo +wii </li></ul></ul><ul><ul><li>Saturn –car </li></ul></ul><ul><li>Some engines will respond more positively to this type of string than others. Always try both types for best results! </li></ul>
  5. 6. <ul><li>Uses the word “near” to link strings. This will look for cases where two words appear close to each other, but that might not be an exact phrase: </li></ul><ul><ul><li>Nintendo near games </li></ul></ul><ul><ul><ul><li>This will help to avoid those pages where Nintendo might appear on the same page as the word games but where the two words are not related. </li></ul></ul></ul>
  6. 7. <ul><li>Placing terms in quotation marks can help to limit the search when you want to search for a specific phrase: </li></ul><ul><ul><li>“ Nintendo Wii” </li></ul></ul><ul><ul><ul><li>Will only return searches where these two words appear right besides each other. </li></ul></ul></ul><ul><ul><li>Can play with Boolean and implied Boolean to get better results: </li></ul></ul><ul><ul><ul><li>“ Nintendo Wii” and “customer reviews” </li></ul></ul></ul><ul><ul><ul><li>“ Nintendo Wii” -reviews </li></ul></ul></ul>
  7. 8. <ul><li>Capital Letters: Search engines will search both lowercase and capital letters. Use quotes to specify proper nouns: </li></ul><ul><ul><li>“ Bill Gates” </li></ul></ul><ul><ul><ul><li>Searching Bill Gates will look for any page using the words bill and gates… the results will not be refined. </li></ul></ul></ul><ul><li>Plurals: The same applied to plural words. If you want the plural form, keep it specific: </li></ul><ul><ul><li>“ Games” </li></ul></ul>
  8. 9. <ul><li>Truncation: To find any and all variants of a word, use truncation: </li></ul><ul><ul><li>Game* will search for game, games, gaming, gamed, etc, etc… </li></ul></ul><ul><li>Wildcards help with spelling variants. </li></ul><ul><ul><li>Surpri*e </li></ul></ul><ul><ul><ul><li>Searches surprise and surprize. This spelling will vary if you’re viewing American versus British English. </li></ul></ul></ul>
  9. 10. <ul><li>title:“reviews&quot; and Nintendo and Wii </li></ul><ul><ul><li>The above example instructs the search engine to return web pages where the reviews appears in the title and the words Nintendo and Wii appear somewhere on the page. </li></ul></ul><ul><ul><li>Note: there is no space between the colon(:) and the keyword. </li></ul></ul><ul><ul><li>This can be a VERY helpful search!!! </li></ul></ul>
  10. 11. <ul><li>Use a domain search if you want to limit results to a country’s website (like .UK), or another type of page (.gov, .edu, and so forth read upwards on the lecture page for a list of domains). </li></ul><ul><ul><li>+domain:edu +&quot;lung cancer&quot; +smok* </li></ul></ul><ul><ul><li>domain:uk and title:“rock bands&quot; </li></ul></ul>
  11. 12. <ul><li>If you find a site that does not have its own search engine, a host search can be very useful! </li></ul><ul><ul><li> and “free shipping“ </li></ul></ul><ul><ul><li> +”Game Design” </li></ul></ul>
  12. 13. <ul><li>This searches the web address for a keyword. This will only provide the most narrow range of results and will miss any pages where a number is used in lieu of a word. </li></ul><ul><ul><li>URL:game +title:reviews </li></ul></ul><ul><ul><li>URL:Nintendo +title:Wii </li></ul></ul>
  13. 14. <ul><li>To see if other sites are linking to a source (a good way to check reliability), or to see if any sites are linking to your own webpage, perform a link search. This can also generate excellent related resources if you have a favorite site and want to find similar ones. </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  14. 15. <ul><li>You’re likely surprised at how many different ways there are to search. </li></ul><ul><li>Experiment and try everything at least once. Be sure to keep a copy of these slides for your notes! </li></ul><ul><li>Now go out there and try some searches!!!! </li></ul>