Working and Learning in Virtual Worlds - Day 3


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Conclusion of seminar on doing business in virtual worlds.

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  • Working and Learning in Virtual Worlds - Day 3

    1. 1. WORKING AND LEARNING IN VIRTUAL WORLDS – DAY 3 William Barnett, Ph.D. Entergy Endowed Professor of CIS College of Business Administration, University of Louisiana at Monroe
    2. 2. <ul><li>How can business use the Metaverse as part of their ongoing operations? </li></ul><ul><li>What kinds of opportunities can an entrepreneur/organization pursue? </li></ul><ul><li>How do I plan for providing goods and services in the Metaverse? </li></ul><ul><li>What are some things to remember about running a venture in the Metaverse? </li></ul>Doing Business in the Metaverse
    3. 3. Doing Business in the Virtual World <ul><li>Virtual Worlds have wide capabilities for commerce and supply chain support </li></ul><ul><li>What happens when Globalization goes Meta? </li></ul><ul><ul><li>Additional layer – Meta or Virtual layer </li></ul></ul><ul><ul><li>Customers have distance problems too </li></ul></ul><ul><li>Economies and Support Ecologies expand into the Virtual World </li></ul>
    4. 4. Virtual World Enabled Economies Virtual World Payments Real World Payments Real World Svc/Delivery Virtual World Svc/Delivery Sales and Marketing Support Ecology Virtual World Trade * Source: Second Life Virtual Worlds and v-Commerce, Daden Ltd. 2007
    5. 5. Planning for the Virtual World <ul><li>Organizational entry into the Metaverse should support goals and objectives </li></ul><ul><li>A Virtual World project starts like any systems project </li></ul><ul><ul><li>Establish Goals </li></ul></ul><ul><ul><li>Identify Constraints </li></ul></ul><ul><ul><ul><li>Organizational </li></ul></ul></ul><ul><ul><ul><li>Technological </li></ul></ul></ul>
    6. 6. General Categories of Goals <ul><li>Exploration – Work out issues early </li></ul><ul><li>Improve Effectiveness and Efficiency </li></ul><ul><ul><li>Support internal/partner communication </li></ul></ul><ul><ul><li>Concept Development and Design </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Recruitment </li></ul></ul><ul><li>Support societal initiatives (compliance too) </li></ul><ul><li>Generate Revenue!! </li></ul>Adapted from: Virtual Worlds and Serious Business, Daden Ltd. 2007
    7. 7. Identify Market/Audience <ul><li>Who is this presence for? </li></ul><ul><ul><li>Internal or External Focus </li></ul></ul><ul><ul><li>Mass Market versus Market Niche </li></ul></ul><ul><li>Virtual World Marketing must focus on the AVATAR </li></ul><ul><ul><li>Avatars are connected to People </li></ul></ul><ul><ul><li>People have MONEY </li></ul></ul><ul><li>Must think of avatar motivations as much or more than demographics </li></ul>
    8. 8. Choose a Platform <ul><li>Virtual World versus Virtual Platform </li></ul><ul><ul><li>Virtual World – exists and is generally populated </li></ul></ul><ul><ul><li>Virtual Platform – must build world </li></ul></ul><ul><li>Public versus Private Worlds </li></ul><ul><ul><li>Gain control and security in Private World </li></ul></ul><ul><ul><li>Must also recruit your audience if not internally focused </li></ul></ul>
    9. 9. Develop Marketing Plan <ul><li>“ Build it and they will come”….NOT!! </li></ul><ul><li>Based on target audience, may need to develop awareness and loyalty </li></ul><ul><li>Strategies: </li></ul>In World Hybrid Real World
    10. 10. Manage the Implementation <ul><li>Developing a Virtual World presence has many of the implementation issues as other software and web projects </li></ul><ul><ul><li>Build versus Buy versus Contract </li></ul></ul><ul><ul><li>Grand Design versus Pilot Projects </li></ul></ul><ul><li>Must consider design metaphor </li></ul><ul><ul><li>True Virtual Worlds are Open </li></ul></ul><ul><ul><li>Metaphor use can convey roles and procedures </li></ul></ul>
    11. 11. Manage your Community <ul><li>Most critical success factor is to manage presence as a Community </li></ul><ul><ul><li>Virtual worlds are about interaction </li></ul></ul><ul><li>You MUST connect with the community that you are trying to attract </li></ul><ul><ul><li>Web models may not transfer directly </li></ul></ul><ul><ul><li>Have a plan for interacting with visitors </li></ul></ul><ul><li>Manage your presence </li></ul><ul><li>Update content – provide a reason to come back </li></ul>
    12. 12. <ul><li>Any final thoughts, questions, or ideas? </li></ul>/clap
    13. 13. <ul><li>Faculty, Administration, and Students of PULV </li></ul><ul><li>@NickWilson, @Intellagirl, and @BevanWhitfield for all their informative Tweets </li></ul><ul><li>Daden Limited for their support for sharing knowledge </li></ul>Acknowledgements
    14. 14. <ul><li>“ No teacher ever starts out to a mediocre job…sometimes it just works out that way.” </li></ul><ul><li>Please feel free to IM, Tweet, email me comments and suggestions to improve the quality of this seminar. </li></ul>Comments and Suggestions
    15. 15. Everywhere and Nowhere… <ul><li>Email: </li></ul><ul><li>Second Life - Liam Gunes </li></ul><ul><li>OpenLife – Liam Gunes (Norrington Region) </li></ul><ul><li>Twitter – </li></ul><ul><ul><li>Follow Me! </li></ul></ul><ul><ul><li>Give me some good information, I’ll follow you back </li></ul></ul><ul><li>Facebook – William Barnett (surprise) </li></ul>