A presentation to the B2B Leaders Forum (B2B Marketing Magazine) at The Institute of Contemporary Arts, London on 19th September 2013.
The impact and now coming together of social and mobile technology is having profound implications for B2B brands in terms of how they engage with business buyers, develop a clear brand promise, drive demand and ensure a compelling customer experience to gain loyalty. But with both the technologies - and customer behaviour continuing to evolve rapidly, how do marketers keep pace with rapidly changing tastes and channels? Dowshan Humzah led an interactive session which was designed to highlight best practice and provide insight into successful strategies to manage this ongoing revolution in B2B marketing practice and performance, with the focus on ensuring profitable growth and maximising lifetime value. This was an interactive session – so the audience was prepared to speak their mind, challenge and be challenged!