Mick Fleming - Trends in the Chamber Industry

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Mick Fleming - Trends in the Chamber Industry

  1. 1. “I LIVE IN THE FUTURE & HERE’S HOW IT WORKS”* Spring 2012 Mick Fleming, President* Nick Bilton’s new book
  2. 2. SEALs New Planning Model
  3. 3. Today’s Grand Observations (and Gross Generalizations) The Context The Work The Life
  4. 4. MEGA TRENDS – THE CONTEXT
  5. 5. Government In the Economy Governments (quasi) as largest employers, customer, developers Selecting winners and losers through TARP, but also every day (green, BRAC, disasters…) The Context
  6. 6. International Influence Brazilians buying Miami Arab spring to European spring Japanese retirees NFL & NBA Negotiations Global ownership & investment The Context
  7. 7. Demographics Pyramids and rectangles Millennials issues Minority-Majority nation 2037 Boomers aren’t going away Cruelty of migrations “Anglo” Chamber??? The Context
  8. 8. Impact of Recession??? Intuition about impact may be wrong Data indicates remarkable stability Your performance better than your community’s The work is harder, but you figured it out The Context
  9. 9. “It’s the [next] economy, stupid” Sector transformations Talent specialization over “available” workers Wild fluctuations in markets & preferences Impact of complete mobile connectivity The Context
  10. 10.  IS THERE A“BUSINESS COMMUNITY” ANYMORE?
  11. 11. MEGA TRENDS – THE WORK
  12. 12. Membership Renewal rates back to 2008 levels (84%) Member count not yet back to pre-recession Penetration down Dues = 55% of small CCs, but only 24% for bigs Average dues unchanged for 4 years Gross revenue per member actually up The Work
  13. 13. Other Ops & Finance Huge ranges of net income and net assets No investment in policy or membership growth Boards are huge – especially with ex officios Vast majority of chambers are “just” chambers The Work
  14. 14. Policy Field of Play Demise of civil discourse – “fundamental divide” Every Issue Viewed Thru COG Lens Employer-Employee Relationship Corporate Indecision? The Work
  15. 15. Politics & Policy Can you afford to play? Can you afford not to? The safety and power of coalition positions Read the book Your possible political play (and the price) The Work
  16. 16. FAILUREFALSE Communications THE LONG TAIL Revolution
  17. 17. Communications Revolution  Mass Personalization  ‘SEND ALL’ button of questionable value  Mobile EVERYTHING  Velvet Rope Model dying???  Social media – As a profession . . . We suck The Work
  18. 18. How People Learn & Acquire Info Need it? Go get it. JIT knowledge Risks of the “send all” button Can’t assume any “clip” ever goes away Influencing the influentials Lists disguised as wisdom Questioning the value of in-person meetings
  19. 19. Community Advancement &Economic Development  Three I’s  Three P’s – The Work
  20. 20. MEGA TRENDS – THE LIFE
  21. 21. The Life The two biggest fictions in chamber work The Life
  22. 22. The Life The two biggest fictions in chamber work1. The CEO’s to-do list/calendar2. The staffer’s job description The Life
  23. 23. Impatience At All Levels Members impatient for impact Boards impatient with pace of progress Staffs impatient with lack of opportunities Pols impatient with slow chamber consensus Sponsors impatient with slow ROI The Life
  24. 24. The Life Turnover rate and tenure. . .the same in large chambers and small PLATO’S REPUBLIC? The Life
  25. 25. SO WHAT? NOW WHAT?- LOOK PAST THE NEXT WHATEVER- NIMBLEOSITY (KAPS)- YOUNG AT HEART- PERSONALIZE THE EXPERIENCE
  26. 26. The Legacy: Wherever there’s a guy . . .
  27. 27. I LIVE IN THE FUTURE & HERE’S HOW IT WORKS Mick Fleming, President American Chamber of Commerce Executivesmfleming@acce.org 703/998-3553

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