1. PERSONAL BRAND EXPLORATION
Douglas Jackson
Project & Portfolio I: Personal Branding – Lecture / Online (BUS119)
Week 1: State of Brand You
May 8th, 2023

2. From a young age, I was groomed for success and taught to
hold myself to the highest standards. With guidance and
support from those around me, I learned to lead with a
strong work ethic coupled with an exceptional eye for
detail. Today, I am a true trailblazer in my field, delivering
exceptional results and exceeding client expectations. My
regal bearing and commanding presence set me apart, as
does my unwavering commitment to excellence.
I am grateful for the opportunities that have come my way
and am proud to become the premier executive event
management company for large, well-branded chains across
the globe. We deliver unparalleled service and continuously
innovate and evolve our services to stay ahead of the
curve. By striving to create events that exceed
expectations and leave lasting impressions on attendees,
we effectually elevate our events to new heights and
enhance the brand value of our loyal clients.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
Conference Services Director
Special Events Coordinator
Events Manager
BRAND ARCHETYPE - ROYALTY
AKA Ruler, Executive, Sovereign
The following 5 traits set me apart from my competitors:
I am deeply guided by a sense of mission and a desire to
leave a legacy of excellence and achievement. To
accomplish this, quality is prioritized over quantity in all
aspects of my work. Not content with just getting the job
done, we emphasize personalized service to ensure each
client knows their value and feels respected. We invest time
to detail our clients' needs and preferences, then tailor our
services accordingly. Committed to building lasting
relationships and align with our reputation for excellence
and reliability – we commit daily to make a positive
impact on our clients, their industry, and the world at large.
DIRECTOR OF EVENT OPERATIONS FOR CORPORATE AMERICA
Picture Relevant
to Your Industry
Goes Here

4. Senior Management Professionals at
TARGET AUDIENCE
Edward Lewis
3 Point Outreach Plan For
LaQuisha, Jennifer & Edward:
• Conduct preliminary research on
company history, organizational
structures, and current initiatives
for 2023. With this base
knowledge, I will then research
events held at Marriot International
hotels on a regular basis (such as
annual corporate conventions like
“The Exchange – All For One”)
• Send a LinkedIn connection
request with a personalized
message that greets and addresses
them specifically by name. In the
message I’d explain why I wanted
to connect, input my call to action,
and thank them in advance for
their time.
• Follow up within one week via a
second LinkedIn message and
place a follow up call the day after
the second message is sent
Director of Food and Beverage at
Marriott International
linkedin.com/in/edward-lewis-1a0819126
LaQuisha Pinckney
PROFILE
PICTURE
Director of Human Resources at
Marriott International
linkedin.com/in/laquisha-pinckney-mba-phr-4ab56540
Jennifer Glynn
Senior Director of Global Marketing
Partnerships at Marriott International
linkedin.com/in/jennifer-glynn-88082424

5. CAREER
GOALS
**Short-term goals (immediately after graduation, 2024):**
1. Gain practical experience in event management by completing at least two internships at event planning
firms or hospitality organizations with a focus on event management.
2. Attend a minimum of three industry conferences or events per year and establish at least five meaningful
relationships with industry leaders.
3. Take on a leadership role in at least one extracurricular activity or community organization and complete
at least one leadership course.
4. Complete at least one certification in marketing, finance, or project management within the first two years
of graduation.
**Mid-term goals (5-10 years, 2025-2035):**
1. Secure a managerial position at a top event planning firm or hospitality organization that manages large-
scale events and has a strong reputation in the industry. Achieve at least one promotion within the
organization.
2. Speak at a minimum of two industry conferences or events per year, publish at least two articles per year,
and establish a strong social media presence with at least 10,000 followers on a professional platform.
3. Establish and maintain relationships with at least 10 potential clients, partners, and vendors per year.
4. Lead at least two high-profile projects that demonstrate strategic thinking and decision-making skills, and
receive positive feedback from cross-functional teams and clients.
**Long-term goals (15-20 years, 2036 - 2040):**
1. Achieve the position of executive director of events at Marriott International or a similar organization
within 20 years of graduation.
2. Develop and implement at least three innovative event concepts, strategies, or technologies that receive
industry recognition and generate positive feedback from clients and attendees.
3. Hire and manage a team of at least 20 event professionals with a focus on diversity, inclusivity, and
professional development, and receive positive feedback from team members and senior leadership.
4. Serve as a mentor to at least 10 emerging event professionals per year, serve on at least two industry
boards, and develop at least one thought leadership initiative that promotes the importance of events as a
key driver of business success.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Event Planning & Management
SOFT
HARD
Novice / Adept / Expert
Budgeting & Financial Management
Leadership
Communication
Technology Proficiency
SOFT
HARD
Novice / Adept / Expert
Marketing
Project Management
Problem Solving
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert

7. As I continue down my career path - I promise to leverage my
extensive technical and transferable skills to consistently
deliver exceptional, high-quality events that exceed the
expectations of our clients and drive significant value for the
organization.
PROMISE

8. CREDENTIALS
Work Experience:
• Event Management Specialist
Courtyard by Marriot
Education:
• Business Entertainment, B.S., Full Sail University (Exp. 2024)
Awards:
• Manager of the Year Award
Picture Relevant
to Your Industry
Goes Here

9. Competition
Angela Adamson
Industry Experience:
• Director of Event Management
Marriot International
• Dual Property Director of Event Management
Marriot International
Education:
• Master of Business Administration - Business Management
Florida Institute of Technology
• Bachelor, Business/Hospitality Administration
Saint Leo University
Leadership Experience:
• Mentor & Coach
Skills and Proficiencies:
• Event Planning (x 42 Endorsements)
• Hospitality Management (x 63 Endorsements)
• Customer Service (x 13 Endorsements)
• Marketing Strategy (x 5 Endorsements)
• Revenue Analysis (x 10 Endorsements)
Douglas Jackson
HEADSHOT HEADSHOT
Industry Experience:
• Event Management Specialist
Courtyard by Marriot
Education:
• Bachelor of Business Administration – BBA, Business
Entertainment
Full Sail University
Leadership Experience:
• Goal Setting, Leading and Motivating Teams
• Communication and Maintenance of Client Relationships
Skills and Proficiencies:
• Digital Marketing Strategies
• Budgeting and Financial Management
• Event Planning and Management
Overall Online Presence:
• How many connections? 2
• Banner image customized? No
• Professionalism of headshot? Poor
• How detailed is the profile? Poor
• Published articles? No
• Active on other social media? Poor
• Is their LinkedIn URL customized? No
• Grade: Poor, Average, or Superior? 5 out of 100
Overall Online Presence:
• How many connections? 500+
• Banner image customized? Yes
• Professionalism of headshot? Superior
• How detailed is the profile? Superior
• Published articles? No
• Active on other social media? Poor
• Is their LinkedIn URL customized? No
• Grade: Poor, Average, or Superior? 70 out of 100

10. Competition
Sharisa Bethune
Industry Experience:
• Unknown
Education:
• Bachelor’s Degree, Entertainment Business
Full Sail University
Leadership or Volunteer Experience:
• Unknown
Skills and Proficiencies:
• Microsoft Office
• Organization Skills
• Analytical Skills
Douglas Jackson
HEADSHOT HEADSHOT
Industry Experience:
• Event Management Specialist
Courtyard by Marriot
Education:
• Bachelor of Business Administration –
• BBA, Business Entertainment
Full Sail University
Leadership Experience:
• Goal Setting, Leading and Motivating Teams
• Communication and Maintenance of Client Relationships
Skills and Proficiencies:
• Digital Marketing Strategies
• Budgeting and Financial Management
• Event Planning and Management
Overall Online Presence:
• How many connections? 2
• Banner image customized? No
• Professionalism of headshot? Poor
• How detailed is the profile? Poor
• Published articles? No
• Active on other social media? Poor
• Is their LinkedIn URL customized? No
• Grade: Poor, Average, or Superior? 5 out of 100
Overall Online Presence:
• How many connections? 0
• Banner image customized? No
• Professionalism of headshot? Poor
• How detailed is the profile? Poor
• Published articles? No
• Active on other social media? Poor
• Is their LinkedIn URL customized? No
• Grade: Poor, Average, or Superior? 1 out of 100

11. Brand Position
“ELEVATING EVENT EXPERIENCES BEYOND MEASURE”
Unlike our competitors, we don't just provide event planning services; but rather a
personalized immersive journey that takes your vision and turns it into reality. Our team of
experienced professionals will leave no stone unturned in our pursuit of excellence. We are
more than just a company; we are a lifestyle brand that takes pride in our meticulous
attention to detail, flawless execution, and delivery of the most unforgettable experiences.

12. Networking & Marketing
Industry Events
• IMEX America
‣ October 16, 2023 | Mandalay Bay Beach – Las Vegas, NV
• PCMA Convening Leaders
‣ January 7-10, 2024 | San Diego Convention Center - San Diego, CA
Digital Marketing
Primary content includes thought leadership articles, video content and social media posts
Primary social media tools include:
• LinkedIn – Blog Posts, Comments & Shares posts (1 x Weekly)
• Instagram –Striking Images/Videos & Relevant Hashtags (1 x Daily)
• Twitter- Retweets, Comments, & Relevant Hashtags (5 - 7 x Weekly)
• Email – Subscriber Newsletters (1 x Monthly)
By regularly updating my digital portfolios with high-quality content, I keep my audience
engaged and establish myself as a trusted and reliable partner for event planning and
execution. My digital portfolio will serve as a showcase of my work and accomplishments,
providing a “behind-the-scenes” look into our highly esteemed event planning process.
Picture of You
Goes Here
Organizations
• International Live Events Association (ILEA)
‣ TBD | Orlando Chapter – Orlando, FL

13. Professional Development
Mentor
• TBD - Ideal mentors would be experienced executive
events directors with a proven track record of success in
the industry. December 2023
Formal Education
• Bachelor of Business Administration –
Business Entertainment
Full Sail University, 2024
• Event Management Certification
Cvent, August 2023
• Project Management Professional (PMP) Certification -
Project Management Institute (PMI), January 2024
Technical Skills
• Microsoft Dynamics 365 (CRM) Intro Training Course
Udemy, June 2023
Soft Skills
• Microsoft Project Beginner To Advanced Bundle
Udemy, July 2023

14. Douglas Jackson
Problem:
You know how planning an
event can be overwhelming
and stressful, especially for
busy professionals? The
process can be time-
consuming and challenging
to manage, which can take
away from the overall
experience.
Proof:
In fact, I recently helped a busy
executive plan a successful
corporate event that received
rave reviews from attendees.
By taking care of all the details
and managing the logistics, I
was able to save my client time
and hassle while delivering a
high-quality event that
exceeded their expectations.
Solution:
Well, what I do is take the
stress and guesswork out of
event planning. I offer
customized event planning
services that cater to the
specific needs of each
client, from venue selection
to vendor management, to
ensure a seamless and
memorable event.
+ +

15. REFERENCES
Adamson, A. (n.d.). Angela Adamson, MBA | LinkedIn. Retrieved May 7, 2023, from https://www.linkedin.com/in/angela-
adamson-mba-3122042/
Bethune, S. (n.d.). Sharisa Bethune | LinkedIn. Retrieved May 7, 2023,
from https://www.linkedin.com/in/sharisabethune/
IMEX America. (n.d.). Show information | IMEX America. Retrieved May 7, 2023,
from https://www.imexamerica.com/about/show-information/
International Live Events Association. (n.d.). Home - Orlando Chapter. Retrieved May 7, 2023,
from https://ileaorlando.com/
Kaye Putnam. (n.d.). Royal Inspiration Kit. Retrieved May 7, 2023, from https://kayeputnam.com/royal-inspiration-kit/
Putnam, K. (n.d.). Brand Quiz - Kaye Putnam | Psychology Driven Brand Strategist. Retrieved May 7, 2023,
from https://kayeputnam.com/brand-quiz/
Marriott International. (n.d.). Director of Event Operations in Multiple Locations | Marriott Hotels Resorts. Retrieved May 7,
2023, from https://jobs.marriott.com/marriott/jobs/22023660?lang=en-us
O*NET OnLine. (n.d.). Meeting, Convention, and Event Planners. Retrieved May 7, 2023,
from https://www.onetonline.org/link/summary/13-1121.00
PCMA. (n.d.). Convening Leaders 2024 | Event Professionals Conference. Retrieved May 7, 2023,
from https://www.pcma.org/conveningleaders-2024/