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Social media and the Job Hunt

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In an era of digital transparency and data mining, the game has changed for job seekers in the world today. Here is a look at the ramifications, both positive and negative, from hyper-transparency.

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Social media and the Job Hunt

  1. 1. HYPERTRANSPARENCYBy: Douglas He Image via Scott Wilkinson (Wikimedia)The Impact on Social Media on the Job Hunt
  2. 2. Image via bpsusf (Flickr)Once upon a time, gaining employmentwas all about putting your best footforward when you decided it was best.Once upon a time, the only time anemployer could judge you, was ifyou chose to be seen.
  3. 3. Our identities in work and family were separateand well-defined…Image via PublicDomainPictures(pixabay) Image via Catherine Scott (Flickr)
  4. 4. Image via xJason.Rogersx (Flickr)“Social media is a key player in the job search process today.Sites like Facebook, Twitter, LinkedIn, and Google+ allow employers toget a glimpse of who you are outside the confines of a résumé, coverletter, or interview [… effectively blurring the boundaries of personaland professional]” –Jacquelyn Smith, Forbes
  5. 5. Image via andercismo (Flickr)Image via johnscotthaydon(Flickr)Image via svartling (Flickr)Image via dbctuning (Flickr)Image via methodshop.com(Flickr)“80% of HRprofessionals useonline reputationinformation as partof their hiringprocess” –DanSchawbel, Forbes“70% [of HRprofessionals] hadrejected a jobcandidate due towhat they foundonline” –DanSchawbel, Forbes
  6. 6. Image via renatotarga(Flickr)“the Internet … is threatening, at analmost existential level, our ability tocontrol our identities; to preserve theoption of reinventing ourselves andstarting anew; to overcome ourcheckered pasts.” –Jeffrey Rosen, NewYork TimesOnce upon a time, we couldcontrol our carefullysegmented identities; wecould preserve and mouldour public perception andreputation… areputation, which is a criticalcriterion to be hired.
  7. 7. Image via Dave Delaney(Flickr)Image via Solo (Flickr)“college students [are] ruining their onlinereputations with inappropriate comments,photos and videos. With employers usingsocial media to screen candidates, it’s moreimportant than ever that new graduates cleanup and protect their online identities.” –JohnMillen, Reputation GroupToday, everything yousaid online, even as animpressionable and notyet fully developedteenager; can and will bedug up.
  8. 8. Image via publik15(Flickr)“the Internet is shackling us to everythingthat we have ever said, or that anyone hassaid about us, making the possibility ofdigital self-reinvention seem like an idealfrom a distant era.” –Jeffrey Rosen, NewYork Times
  9. 9. Image via equinoxefr (Flickr)If people don’t – CAN’T forgetanything we have ever done … canthey ever forgive?“With little control over howemployers use social mediachecks, job seekers should keep theirprivacy settings high and theirnetworks active.”–Suzanne Bowness, Globe and Mail”there are also firms out there whomake vetting candidates … theirbusiness. [They]assemble dossiers ofplusses (honors, awards, charitablework) and minuses (references todrugs, explicit photos, evidence or racistor sexist attitudes) on potential hires-Meghan Casserly, Forbes
  10. 10. Image via Vadim Guschin(Wikimedia)“We’ve become a nationof digital scarletletters.”-NBCWhen it becomes harder and harder toforget, a second chance becomes virtuallyimpossible. For many working age peopletoday, the first step of finding a job isdoing their best to cleaning up theirdigital past.
  11. 11. Image via Unhindered by Talent(Flickr)Some people (including Jonathan Zittrain, a HarvardLaw Professor) are now lobbying to create terms ofdigital expiration. This would mean that after agiven time period, online actions of a person wouldbe wiped completely from every database.
  12. 12. Image via Sergiu BacioiuHYPERTRANSPARENCYThe phenomenon of an era where personal and corporatereputation relies heavily on public perception, and opinions ofone person passed onto another.In short, it is an age where everything you do online can betracked and recorded- where everyone is scrutinized as amovie star would be-Ogilvy Public Relations Worldwide
  13. 13. Image via User: Sven (Wikimedia)With social mediamerging the personaland professional livesof every job seeker outthere,hypertransparencypresents a unique setof opportunities andthreats.
  14. 14. Image via robynejay(Flickr)For the job-seeker, one ill-advised post or picture couldcause a running train wreckthrough one’s reputation andintegrity in the eye of theemployer.
  15. 15. Image viaGuacamoliest (Flickr)“Those of us who exert thenecessary effort to maximize ourdigital reputations will berewarded: opportunities will findus. Those of us who dont willmiss out.”-Michael Fertik, Harvard BusinessReview
  16. 16. Image via Pickersgill Reef(Flickr)Your social identity doesn’t have to be something thatmust be hidden. It can be your most powerful tool in thisage of hypertransparency. It can be your ticket tostanding up and standing out.
  17. 17. Image via rosswebsdale(Flickr)“Your social media presence can be much more than awalled garden‘, accessible only to your most trusted friendsand family. This suggests that a completely new set ofstrategies, such as establishing transparency, personalbrand and authenticity, are fast becoming the keys to successin todays competitive job search.”-Daniel Gulati, Huffington Post
  18. 18. Image via geralt(pixabay)For the employer, this is thegolden age for capitalising ondata mining, to produce the mosteffective hires. Finding anapplicant’s social identity isequivalent to finding what theyare really like … behind the CVand the flashy formal wear.
  19. 19. Image via Nit Soto (Flickr)“By now, many employers thinkthat who you are online ismore revealing of your characterthan a résumé …that meanskeeping your LinkedIn profileupdated, setting up aGoogle alert for your name, andusing Twitter strategically.”-Vivian Giang, Business Insider
  20. 20. Image via lemasney(Flickr)However, it is important to keep in mind that theeffect of social media is largely dependent on thenature of the position required.
  21. 21. Image via kindofadraag(Flickr)“Justin Bieber may have 23million Twitter followers, but he’sdefinitely not the best guy to domy online marketing. There’s awhole lot more to it.”-Chirag Nangia, Reppify
  22. 22. Image via Kykl Roventine(Flickr)In fact, in most cases social media influence anddigital reputation is only a piece of the puzzle.
  23. 23. Image via Douglas He(LinkedIn)Personally, Idiscovered andbegan using socialmedia during thebirth and rise ofgiants such asFacebook, Twitterand Instagram.
  24. 24. Image via PublicDomainPictures(pixabay)I am fully committed to seamlesslymerging my social identity andprofessional brand. I fully intend tomould a strong reputation to myadvantage when it becomes my turnto enter the workforce.
  25. 25. Image via Kroyer (Flickr)I’M READY FOR THE AGE OF HYPERTRANSPARENCY.ARE YOU?
  26. 26. Image via PublicDomainPictures(pixabay)Image CreditsAll images are licensed under “freeto use, share or modify” and can befound from Google Advanced ImageSearch.Images are sourced from sitesincluding Flickr, Wikimedia andpixabay. All of these images arelicensed to be distributed andmodified in a non-commercialsetting.
  27. 27. Image via rappensuncle (Flickr)References and Articles Usedhttp://www.businessinsider.com/your-tweets-are-more-important-than-your-rsum-2013-2http://blogs.hbr.org/cs/2012/04/your_future_employer_is_watchi.htmlhttp://www.huffingtonpost.com/daniel-gulati/put-forth-your-virtual-be_b_1508067.htmlhttp://redtape.nbcnews.com/_news/2007/03/13/6346015-the-penalty-a-digital-scarlet-letter?litehttp://www.theglobeandmail.com/report-on-business/careers/career-advice/five-ways-to-be-a-smart-social-media-user-in-your-job-hunt/article7195188/http://www.forbes.com/sites/danschawbel/2011/02/28/the-reputation-economy/http://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/http://yoursocialmediascore.com/downloads/b_repmanagement.pdfhttp://www.nytimes.com/2010/07/25/magazine/25privacy-t2.html?pagewanted=allhttp://www.forbes.com/sites/meghancasserly/2012/06/14/social-media-and-the-job-hunt-sqeaky-clean-facebook-profiles/2/http://www.prweb.com/releases/2013/5/prweb10716368.htmhttp://www.usatoday.com/story/money/business/2013/02/15/twitterviews-resumes/1919305/http://online.wsj.com/article/SB10001424052970203750404577173031991814896.html

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