International Communications Strategies
The International Communications Adviser Network (I-CAN) is a
UK-wide network of advisers offering analysis and guidance to help
exporters expand international sales. The network is formed from the
expert team that developed and delivered the government’s successful
Export Communications Review (ECR) programme that ran from 1996 to
2016 and related workshops in international web optimisation.
INTERNATIONAL COMMUNICATIONS REVIEW (ICR)
I-CAN has now launched the new International Communications Review (ICR) based on the previous service.
The improved ICR offers a proven and quality-controlled methodology for analysing exporters’international
communications, offering a wide range of advice and practical recommendations to improve export performance.
An ICR is particularly relevant
when a business is:
• Re-developing its website
• Embarking upon a trade
show, mission or other
overseas trip, including
distributor selection and
• Launching a new product
range or service
• Considering a new route
• Updating or translating
marketing materials for an
• Tackling a new market,
especially a ‘difficult’one.
Typical areas of focus
for an ICR might be:
• International web strategy
social networking and
• Marketing, operational,
packaging and/or distributor
• Handling of international
sales and technical enquiries
• Overseas meetings and
• Preparation for international
visits such as trade missions
• Communications with
The I-CAN adviser will work with
each individual business to design
a tailored programme that will suit
their export goals and may involve
a number of separate or combined
meetings, depending upon the
complexity of the issues, such as
number of countries, languages,
products, routes to market and
The ICR is designed as a programme
of assistance for companies.The cost
therefore depends on the scope of the
agreed programme for each business.
The cost of a single Review is £500.
Please contact your regional Adviser for
details, including the possibility of any
subsidies which may apply.
“A very insightful and
thorough review with
a diverse range of
We have developed a workshop programme that is an enjoyable mix of presentations, practical hands-on
training and discussion. The trainers guide participants through sessions filled with tips, advice, practical
examples and case studies. These workshops will provide businesses with simple strategies, an action plan
and a practical toolkit of skills to establish a solid foundation for international communication success.
• International online marketing bootcamp
• International e-commerce
• International social media
• Enhanced international lead generation
• Practical SEO for practical people
We are also providing Digital Taster Sessions, which
have been piloted in the North East of England and
have proven very successful to date.
LIAISON WITH OTHER
I-CAN aims to work together with regional
government agencies and other intermediaries
to help ‘new to export’and ‘sustainable
International Communications Advisers will
liaise with InternationalTrade Advisers, Digital
Trade Advisers, Language Culture Advisers and
other advisory personnel to offer a broad service
to support businesses in developing a successful
international communications strategy.
SUPPORT AND CASE STUDY
I-CAN has developed a series of short presentations
and briefings from 10 minutes to 1 hour in length
that can be delivered at a range of events. These
short talks are designed to provide support and
information on digital, language and cultural issues
in relation to international trade and to inspire new
and existing exporters. I-CAN is happy to provide
these talks and presentations at key stakeholder
events and workshops.
I-CAN is developing a broad range of case studies
to inform and inspire new and existing exporters.
These case studies are available directly from the
network or any network members.
“One of the most beneficial
things we’ve done…
It was comprehensive and
highlighted things we
hadn’t thought about or
even knew were possible”
The following core team will
provide I-CAN services across
the UK regions:
All network members were
previously trained and registered
to deliver Export Communications
Reviews to exporters on behalf
of the UK government’s export
The team has invested in systems
for quality control and continuing
professional development to
ensure that we continue to offer
best practice advice.
Harwell Innovation Centre, Curie Avenue
Didcot, Oxfordshire OX11 0QG, UK
Telephone +44 (0)1865 589800