Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Doug Lawrence Translation Forum Russia 2013 Sochi

Doug Lawrence Translation Forum Russia 2013 Sochi Keynote Presentation

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

  • Be the first to like this

Doug Lawrence Translation Forum Russia 2013 Sochi

  1. 1. Документы, пожалуйста!
  2. 2. Камень- тайник британской разведки Somewhere in Russia’s biggest car park …
  3. 3. Congratulations Agent Lawrence Because of your excellent  Russian pronunciation and  complete mastery of  Russian irregular feminine  genitive plurals the  Russians have no idea that  you’re really a …
  4. 4. SPY!
  5. 5. To continue your  excellent work, we  need you to accept a  new mission…
  6. 6. да или нет?
  7. 7. PS … Kate says “Привет!”
  8. 8. The Mission Animation! YouTube video
  9. 9. Deodorant test •Translation company? •Freelancer? •Happy with industry? •Children into industry?
  10. 10. The Other Mushrooms
  11. 11. Mushrooms • Russia has a large internal market – These are your ‘mushrooms’ • Business outside of Russia and the CIS are the ‘Other Mushrooms’ – The may be more profitable – But they are more difficult to find
  12. 12. What type of Mushroom picker are you?
  13. 13. Vendor Growth
  14. 14. Life isn’t easy …
  15. 15. But many translation providers do not like selling …
  16. 16. Sell like a Buddhist!
  17. 17. Why? • Many translation providers don’t like ‘selling’ • Even some sales people in our industry don’t like activities such as ‘cold calling’ • If you don’t like ‘selling’ – sell like a Buddhist • Or use passive means such as a ‘competitive’ and compelling web presence
  18. 18. Sell like a Buddhist! • One Buddhist meditation is to reflect on your ‘reaction’ to situations, for example they believe we feel: – Anger in the arms – Fear in the legs • Understand how you feel about ‘cold calling’ (for example) and realise others feel that way too
  19. 19. Sell like a Buddhist! • Overcoming your negative ‘feelings’ helps you to perform ‘difficult’ sales tasks such as – Asking for the order – Making initial contact on the telephone
  20. 20. Sell like a Buddhist! • Other ways of overcoming negative feelings • Imagine the client as a one of your ‘happy clients’ you have already worked with • Practice and set sub-goals for each interaction – such as finding answers to a number of questions
  21. 21. Improve your web presence
  22. 22. Me and Sponge Bob just don’t get on … Well it’s Plankton really!
  23. 23. Copyright © Amicus TransTec Limited 2010-2013 25
  24. 24. Copyright © Amicus TransTec Limited 2010-2013 26
  25. 25. Google.ru Copyright © Amicus TransTec Limited 2010-2013 27 My website My social media profiles Sponge Bob My ‘alt texted’ and social media images Conference website
  26. 26. Copyright © Amicus TransTec Limited 2010-2013 28
  27. 27. Copyright © Amicus TransTec Limited 2010-2013 29
  28. 28. Copyright © Amicus TransTec Limited 2007-2013 30
  29. 29. Search as your client • Use their: – Google – Language – Search terms – Industry terms • Search outside your bubble (e.g. logout of gmail) • Google Keywords tool can • Google Site:www.yourcompany.com ‘search term’ • Quirk (keyword density) in Firefox browser
  30. 30. Your name or your brand
  31. 31. Social Media Profiles • Set up personal and company profiles on relevant social media • In the languages of your clients
  32. 32. Own your Latin name • Choose a transliteration and stick with! • Use a ‘profession’ business-like picture (no cats or holiday pics please)
  33. 33. End Credits Animation YouTube Video douglawrence.ru

×