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Product configurator in the e-commerce store - how to personalize a product?

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Product configurator in the e-commerce store - how to personalize a product?

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How to personalize a product in the e-commerce store? Product configurator will help you increase sales and make your customer happy with the purchase.

How to personalize a product in the e-commerce store? Product configurator will help you increase sales and make your customer happy with the purchase.

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Product configurator in the e-commerce store - how to personalize a product?

  1. 1. P R O D U C T C O N F I G U R A T O R O N Y O U R W E B S I T E
  2. 2. WWW.DOTINUM.COM What is a product configurator?
  3. 3. WWW.DOTINUM.COM Product configurator is a software application for designing products that are perfectly tailored to customer’s personal needs. It allows customers to add or change functionalities of a product by style or color or create a completely custom product to buy.
  4. 4. WWW.DOTINUM.COM Thanks to a product configurator: - potential customers can create a product they really want, - they can see it in a 360 degree product viewer, with a 2d or 3d interactive preview. It means that a buyer can look at a product from all angles, as if he held it in his hand.
  5. 5. WWW.DOTINUM.COM Why build a product configurator?
  6. 6. 1 . Y O U W I L L I N C R E A S E Y O U R S A L E S WWW.DOTINUM.COM By creating a product configurator, you can sell your products faster. The product configurator gives potential customers the freedom to tailor products to their needs and specifications. 
  7. 7. 2 . P E O P L E L O V E P E R S O N A L I S A T I O N Product personalisation is a huge trend of the last few years. According to Invesp research: “45% of online shoppers are more likely to shop on a site that offers personalized recommendations” and “53% of online shoppers believe that retailers who personalize the shopping experience provide a valuable service”. WWW.DOTINUM.COM
  8. 8. WWW.DOTINUM.COM By giving your clients the opportunity to build the products of their dreams, not only will your brand be better remembered, but also your potential customer will be much more involved in the whole buying process. It can lead to them becoming more… loyal to your company.
  9. 9. WWW.DOTINUM.COM Your potential customer will remember this unique and exciting experience that you delivered to him. And he will probably come back for more, because you just made him happy.
  10. 10. 3 . Y O U W I L L S A V E Y O U R T I M E   WWW.DOTINUM.COM You will relieve your customer service from certain obligations. Logistic, production, and accounting processes will be automated. Imagine your customer service department having to process every single order…  
  11. 11. WWW.DOTINUM.COM B E F O R E , P E O P L E W H O W A N T E D PERSONALIZATION O F A P R O D U C T H A D T O C A L L O R W R I T E T O T H E S T O R E S U P P O R T A N D W A I T H O U R S F O R A N A N S W E R . NOW, A CUSTOMER CAN CREATE A PRODUCT THAT HE NEEDS IN A FEW MINUTES. H E W I L L S E E I T S V I S U A L I S A T I O N I N 2 D O R E V E N 3 D I M M E D I A T E L Y A L O N G W I T H T H E P R I C E .
  12. 12. 4 . Y O U W I L L S A V E M O N E Y Thanks to creating a product configurator you won't have to value all available products in your store. You will price only the basic parts of the product and the configurator will automatically evaluate the product. It will decrease the cost of manufacturing products that will not find a buyer in the end. WWW.DOTINUM.COM
  13. 13. WWW.DOTINUM.COM PRODUCT CONFIGURATOR EXAMPLES
  14. 14. NIKE ID WWW.DOTINUM.COM Nike was one of the first brands that offered an online customization tool for its footwear. The project is called NikeID. They give clients an opportunity to become the designers of their shoes and create a fully customized purchase.
  15. 15. NIKE ID  WWW.DOTINUM.COM Nike customers could customize almost every part of the sneakers online and change the colors and materials of their base, overlay, laces, lining, outsole, and many more. They can also adapt the text and logo that appears on shoes to clients’ preferences. The company provides a 360 view of their shoe combinations in real-time.  
  16. 16. PLASTICEXPRESS - OUR WORK WWW.DOTINUM.COM We have had a few opportunities to build amazing product configurators for our clients. One of our last projects was made for Contra – a company that specializes in the production of advertising articles made of plastics, especially PoS and display products and plexiglass processing.
  17. 17. PLASTICEXPRESS We have created the first online store in Poland that sells plastic plates, with a product configurator, adjusted to the shape and dimension the customer requires. The client can easily evaluate and order a number of basic shapes, letters and numbers with the possibility of cutting holes in them. WWW.DOTINUM.COM
  18. 18. PLASTICEXPRESS WWW.DOTINUM.COM According to our client's opinion: "Dotinum was very involved in my project.  Thanks to building a professional product configurator in the online store, we’re able to reach new audiences, and our customer base and sales have increased consistently."
  19. 19. WWW.DOTINUM.COM If you operate in a very competitive industry, where customers require an individual approach, it may be very beneficial to build a product configurator on your website. SUMMARY
  20. 20. THANKS TO IMPLEMENTING PRODUCT CONFIGURATOR ON YOUR WEBSITE YOU WILL: WWW.DOTINUM.COM - optimize and automate the sales process in your company, - increase your customers’ engagement, - relieve your customer support from arduous ordering processes - make your potential client very happy, because they will receive exactly what they want.
  21. 21. WWW.DOTINUM.COM Need a help with building a product configurator? Dotinum is a software house and creative agency from Poland, established in 2002. We have a programming department that can build all kinds of product configurators. Drop us a message: info@dotinum.com

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