<ul><li>DotAsia Organisation </li></ul><ul><li>DotAsia is a not-for-profit organization overseeing the governance of the &...
Internet Usage in Asia today
Fast Forward… <ul><li>Current growth already driven by the Asia Pacific region, with a 13.6% increase on a very large base...
Online Spending <ul><li>In 2008, e-Commerce consumers  in Asia spent an average of  US$3,109 despite challenging economic ...
Online Spending (cont’d) <ul><li>Market research firm Euromonitor International forecasts online sales in Asia Pacific exp...
<ul><li>The Asian Online Market </li></ul>
<ul><li>Youth Market </li></ul>Luxury Market Asia Loves Asia <ul><li>Median under 30 </li></ul><ul><li>Educated & affluent...
BULK OF ASIA’S POPULATION UNDER 30: FRIENDS MATTER:  SOCIAL NETWORKING CONTENT MATTERS:  PEOPLE ARE MEDIA CUTTING THROUGH ...
<ul><li>  Asians giving new meaning to Asia </li></ul><ul><ul><li>Although the word ‘Asia’ is of Western origin, its meani...
<ul><li>What is .Asia? </li></ul><ul><li>Simply put ‘.ASIA’ is  the '.COM' for Asia </li></ul><ul><li>It is the leading ed...
<ul><li>What are some .Asia domains out there?  </li></ul>
http://Honda.asia
http://KeepWalking.asia
http://LiveNation.asia
http://apta.asia Asia Pacific Tourism Association
http://Panasonic.asia
<ul><li>Who Registers .Asia Domains?  </li></ul>
-- Individuals --  http://Studio10.asia
-- Small Medium Enterprises -- http://WeR.asia
-- Communities -- http://DragonRadio.asia
-- Brands & Multinationals -- http://Seiko.asia
Asian Netizens love to surf entertainment related websites and Asian entertainers love to .Asia their web address for fans...
http://Avex.asia
http://VivianChow.asia
http://Absorb.asia
http://ella.asia
http://AngelaBaby.asia
<ul><li>Why register a .Asia web address? </li></ul>
<ul><li>#1 Because Asia is relevant to your content </li></ul>http://digitalmedia.asia http://gnome.asia http://www.adrc.a...
<ul><li>#2 Because it’s cool </li></ul>http://homan.asia http://morimori.asia http://hkaff.asia http://parkingmovie.asia
<ul><li>#3 Because having a .Asia web address improves search engine ranking  </li></ul>
<ul><li>#3 Because having a .Asia web address improves search engine ranking (cont’d) </li></ul>
<ul><li>#3 Because having a .Asia web address improves search engine ranking (cont’d) </li></ul>
 
THANK YOU! Leona Chen-Birkner --- leona@registry.asia --- To register a ‘.Asia’ web address please visit one of our  chann...
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DotAsia 2009 - Asia online

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.Asia your web address for Asian markets world wide

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DotAsia 2009 - Asia online

  1. 1. <ul><li>DotAsia Organisation </li></ul><ul><li>DotAsia is a not-for-profit organization overseeing the governance of the &quot;.Asia&quot; web address with a core mandate to promote Internet development and adoption across Asia. For more information please visit http://www.registry.asia </li></ul>
  2. 2. Internet Usage in Asia today
  3. 3. Fast Forward… <ul><li>Current growth already driven by the Asia Pacific region, with a 13.6% increase on a very large base </li></ul><ul><li>The world's Internet population is expected to grow by more than 45 percent in the next five years, to reach 2.2 billion users in 2013. Most of the growth will come from the Asian market. </li></ul><ul><li>- comScore </li></ul>
  4. 4. Online Spending <ul><li>In 2008, e-Commerce consumers in Asia spent an average of US$3,109 despite challenging economic conditions – Visa e-Commerce Consumer Monitor Q2-Q4 2008 </li></ul>
  5. 5. Online Spending (cont’d) <ul><li>Market research firm Euromonitor International forecasts online sales in Asia Pacific expected to reach in excess of US$71 billion by 2012 </li></ul><ul><li>While per capita online spending still remains highest in North America &Western Europe, throughout the next five years, the shifting online population and growing spending power among Asian consumers means that Asian markets will represent a far greater percentage of the online consumers than they do today. Businesses must understand the dynamics of the shifting global online population to ensure that they are positioned to take advantage of emerging international opportunities. </li></ul><ul><li>– Forrester Research </li></ul>
  6. 6. <ul><li>The Asian Online Market </li></ul>
  7. 7. <ul><li>Youth Market </li></ul>Luxury Market Asia Loves Asia <ul><li>Median under 30 </li></ul><ul><li>Educated & affluent </li></ul><ul><li>Gen Renaissance </li></ul><ul><li>Admire west, love Asia </li></ul><ul><li>National love </li></ul><ul><li>Regional Asian Pride </li></ul><ul><li>New Millionaire Boom </li></ul><ul><li>Combined wealth of $9.5 </li></ul><ul><li>trillion in Asia </li></ul><ul><li>Cult of luxury Brand </li></ul>Source: MTV Asia - Asian Trends , Forbes.com, I love Asia Project Source: Flickr - Thomas Debray
  8. 8. BULK OF ASIA’S POPULATION UNDER 30: FRIENDS MATTER: SOCIAL NETWORKING CONTENT MATTERS: PEOPLE ARE MEDIA CUTTING THROUGH MATTERS: RELEVANCE <ul><li>Social media is a </li></ul><ul><li>global phenomenon </li></ul><ul><li>If you are online you </li></ul><ul><li>are using social media </li></ul><ul><li>Asian markets are leading </li></ul><ul><li>in terms of participation, creating </li></ul><ul><li>more content than any other region </li></ul><ul><li>- Universal McCann </li></ul>Source: MTV Asia &quot;Being Young&quot;
  9. 9. <ul><li>  Asians giving new meaning to Asia </li></ul><ul><ul><li>Although the word ‘Asia’ is of Western origin, its meaning has long shifted from one associating with 12 th century exploration or 19 th colonialism, to one that is synonymous with vibrant economy, contemporary technology , holiday hot-spots and regional pride </li></ul></ul><ul><li>Google Keyword Tool - Global Monthly Search Volume for keywords containing the term ‘Asia’ exceed 17 million in July 2009 </li></ul><ul><li>Baidu.com – China’s leading search engine renders 9.3 million results for ‘Asia’ </li></ul><ul><li>Yahoo.co.jp – Japan’s search engine of choice renders 1,940 million results for ‘Asia’ </li></ul>Asia online
  10. 10. <ul><li>What is .Asia? </li></ul><ul><li>Simply put ‘.ASIA’ is the '.COM' for Asia </li></ul><ul><li>It is the leading edge web address for Asia and Asian markets worldwide. </li></ul>
  11. 11. <ul><li>What are some .Asia domains out there? </li></ul>
  12. 12. http://Honda.asia
  13. 13. http://KeepWalking.asia
  14. 14. http://LiveNation.asia
  15. 15. http://apta.asia Asia Pacific Tourism Association
  16. 16. http://Panasonic.asia
  17. 17. <ul><li>Who Registers .Asia Domains? </li></ul>
  18. 18. -- Individuals -- http://Studio10.asia
  19. 19. -- Small Medium Enterprises -- http://WeR.asia
  20. 20. -- Communities -- http://DragonRadio.asia
  21. 21. -- Brands & Multinationals -- http://Seiko.asia
  22. 22. Asian Netizens love to surf entertainment related websites and Asian entertainers love to .Asia their web address for fans across the region
  23. 23. http://Avex.asia
  24. 24. http://VivianChow.asia
  25. 25. http://Absorb.asia
  26. 26. http://ella.asia
  27. 27. http://AngelaBaby.asia
  28. 28. <ul><li>Why register a .Asia web address? </li></ul>
  29. 29. <ul><li>#1 Because Asia is relevant to your content </li></ul>http://digitalmedia.asia http://gnome.asia http://www.adrc.asia BlueDot ASIA http://bluedot.asia Is a mixture of biannual and art fair, is Korea’s first art fair equipped with both artistic quality and commerciality. At 2009 BlueDot ASIA , due in June 20 to 25, around 80 artists from Asia will participate in to represent Asian arts and to display its possibilities through a variety of arts works, including paintings, photographs, and installation works, causing sensation in the Korean art community.  
  30. 30. <ul><li>#2 Because it’s cool </li></ul>http://homan.asia http://morimori.asia http://hkaff.asia http://parkingmovie.asia
  31. 31. <ul><li>#3 Because having a .Asia web address improves search engine ranking </li></ul>
  32. 32. <ul><li>#3 Because having a .Asia web address improves search engine ranking (cont’d) </li></ul>
  33. 33. <ul><li>#3 Because having a .Asia web address improves search engine ranking (cont’d) </li></ul>
  34. 35. THANK YOU! Leona Chen-Birkner --- leona@registry.asia --- To register a ‘.Asia’ web address please visit one of our channel partners listed below http://registry.asia/about/register.html Come see more ‘.Asia’ domains in action at http://KeepClicking.Asia

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