Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Autoshow MediaKit 2009

361 views

Published on

Published in: Sports, Automotive
  • Be the first to comment

  • Be the first to like this

Autoshow MediaKit 2009

  1. 1. General Data Circulation: 17,000 copies/issue Audience: 148,000 readers/issue* Frequency: fortnightly Distribution: national Cover price: 2.99 RON Size: 210 mm x 280 mm Number of pages: 64 + 4 Print: Offset Cover paper: 130 g/m2 DCL Page paper: 65 g/m2 LWC * Source: National Study of Audience (SNA Focus) October 2007 – October 2008
  2. 2. Profile and history The fortnightly magazine appeared in March 2000 as a result of that time’s radio talk show listeners’ wishes or hobbies. Autoshow quickly became one of the best known motoring press brands in Romania. The Autoshow readers are the quot;early adoptersquot;, persons that are “haunted” by all advertising partners. Autoshow is both an entertainment and an information magazine that presents news from Romanian and International car market, new models launches, events, first drive-test with new car models, interviews with important people from the industry, spy pictures, tuning, auto shows, car lovers and their quot;creationsquot;, useful information and data etc.
  3. 3. Reader's Profile Age Sex 45-54 Female Over 55 15% 11% 7% 35-44 21% 14-24 30% Male 89% 25-34 27% Education Social Status Primary (less than 12 grades) 15% D&E 30% University or C High School or College 44% Vocational 31% School A&B 54% 26% A -> principal manager and professional with a high level of education * Source: National Study of Audience (SNA Focus) B -> manager and director of middle level October 2007 – October 2008 C -> employees with high education or owners of small firms
  4. 4. Evolution Autoshow has been constantly growing over the last two years, in terms of readers, circulation and editorial content! Number of readers 148.000 155.000 144.000 145.000 130.000 129.000 135.000 123.000 125.000 115.000 115.000 105.000 95.000 85.000 75.000 Jul 06 - Jul 07 Oct 06 - Oct 07 Jan 07 - Jan 08 Apr 07 - Apr 08 Jul 07 - Jul 08 Oct 07 - Oct 08
  5. 5. Overview of men’s magazines Romanian market Number of readers living in big cities (100.000 inhabitants or more) 180.000 The size of the bubble indicates the number of readers from the first two ESOMAR social categories 160.000 Playboy 140.000 Autoshow Autoshow’s audience is per month 120.000 composed of mature people, usually male readers, with a 100.000 high education and high FHM XtremPC CHIP Autoshow incomes. per issue 80.000 Aventuri Auto la pescuit Expert 60.000 Top Gear Source: Maxim National Study of Audience 40.000 (SNA Focus) Connect October 2007 – October Photo 2008 Magazin 20.000 10.000 20.000 30.000 40.000 50.000 60.000 70.000 80.000 Number of readers with high education (college or university graduates)
  6. 6. Overview of men’s magazines Romanian market Men readers 220.000 210.000 195.000 200.000 180.000 160.000 132.000 140.000 124.000 120.000 118.000 120.000 104.000 101.000 100.000 80.000 65.000 54.000 60.000 34.000 33.000 40.000 20.000 0 Playboy Autoshow Autoshow CHIP Auto Expert FHM XtremPC Aventuri la Top Gear Connect Maxim Photo per month per issue pescuit Magazin
  7. 7. Overview of men’s magazines Romanian market Men readers with high income (2.000+ lei) 20.000 20.000 18.000 18.000 16.000 14.000 14.000 13.000 12.000 12.000 12.000 10.000 9.000 8.000 7.000 6.000 6.000 5.000 4.000 3.000 3.000 2.000 0 Autoshow Playboy Autoshow FHM CHIP Auto Expert XtremPC Top Gear Connect Aventuri la Maxim Photo per month per issue pescuit Magazin
  8. 8. Overview of men’s magazines Romanian market Cost to reach 1000 men earning high monthly incomes (more than 2.000 lei) € 1.366,9 € 1.336,5 € 1.400,0 € 1.200,0 € 1.000,0 € 800,0 € 659,3 € 588,2 € 579,5 € 600,0 € 415,5 € 400,0 € 305,2 € 240,3 € 234,6 € 233,1 € 182,0 € 200,0 € 0,0 Autoshow CHIP XtremPC Auto Expert Playboy FHM Aventuri la Top Gear Connect Maxim Photo pescuit Magazin
  9. 9. Lifestyle Index of affinity (centered around the quot;Surely Yesquot; and quot;Probably Yesquot; answers) 100 110 120 130 140 150 160 170 180 190 200 I cannot see myself leaving without the car. I spend a lot for maintaining my car. Prior to buying a car, I look through auto magazines. I enjoy stopping at gas stations, as I can purchase something, have a coffee. I buy fuel from the same gas stations network. Lifestyle Habit I chose my car for its technical features, rather than its looks. When I will change my car, I will choose the same brand. It is quite a pleasure to drive a car. I enjoy travelling in a special car, one that you cannot see too often on the Cars and roads. For car maintenance, I trust mostly the authorized service shop of the brand my accessories car is. First of all, a car should look good. The more powerful, the better a car is. The more the affinity index is over the population standard of 100, the more the readers are expected to show inclination towards the specific * Source: National Study of Audience (SNA Focus) lifestyle habit. October 2007 – October 2008
  10. 10. Lifestyle Index of affinity (centered around the quot;Surely Yesquot; and quot;Probably Yesquot; answers) 100 105 110 115 120 125 130 135 I'm happy with my financial status. I'm very careful when I choose an insurance company to work with. I succeed in saving some money. Generally, the banks help me do what I want. I try to use only those bank services that Lifestyle Habit help me save some time. I'm very careful when I choose a bank to work with. I use banks because they are a safe place to keep money. I save money for my retirement. I'm interested in financial services Banking, financial commercials. I borrow money from banks only when and insurance I fail to get money from other sources. services Insurance is very important in case of unpleasant events. The more the affinity index is over the population standard of 100, the more the readers are expected to show inclination towards the specific * Source: National Study of Audience (SNA Focus) lifestyle habit. October 2007 – October 2008
  11. 11. Advertising Rate Cards & Formats (mare publicitate) Cover 4 Cover 2 1/1 page Spread Cover 3 ……… ……… ……… ……… ……… ……… …… ……… ……… ……… ……… ……… ……… ……… ……… ……… ……… ……… ……… ……. ……. ……… ……… ……… ……… ……… …… ……… ……… ……… ……… ……… ……… ……… ……… ……… …… …… ……… 1/4 page 1/2 page 1/3 page 2/5 page 1/5 page 1/2 page 3/5 page …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… ………. ………. ………. ………. ………. ………. ………. …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… ………… ………… ………… ………… ………… ………… ………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… ………… ………… ………… ………… ………… ………… ………… FORMAT SIZES RATE CARD FORMAT SIZES RATE CARD 3/5 page (vertical) Cover 2 210 x 280 mm 3.000 EUR 124 x 280 mm 1,500 EUR 1/2 page (vertical) Cover 3 210 x 280 mm 2.700 EUR 102 x 280 mm 1.300 EUR 1/2 page (horizontal) Cover 4 210 x 280 mm 3.300 EUR 210 x 137 mm 1.300 EUR 2/5 page (vertical) Opening spread 420 x 280 mm 4.500 EUR 82 x 280 mm 1.150 EUR Interior spread 1/3 page (horizontal) 420 x 280 mm 4.000 EUR 210 x 90 mm 1.000 EUR 1/1 page 1/4 page (horizontal) 210 x 280 mm 2.500 EUR 210 x 67 mm 700 EUR Junior page 1/5 page (vertical) 137 x 210 mm 1.700 EUR 45 x 280 mm 600 EUR All prices are VAT free.
  12. 12. Advertising Rate Cards - quot;Utilquot; section (mica publicitate) 1/1 page 1/2 page 1/3 page 2/5 page 3/5 page 1/2 page …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… ………. ………. ………. ………. ………. … ………… ………… …………… …………… …………… …………… …………… ………… …………… …………… …………… …………… …………… ………… …………… …………… …………… …………… …………… ………… ………… ………… ………… ………… …… ………… …………… …………… …………… …………… …………… ………… …………… …………… …………… …………… …………… ………… …………… …………… …………… …………… …………… ………… ………… ………… ………… ………… 1/9 page 1/6 page 1/8 page 1/4 page 1/5 page 1/4 page Product Presentation …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… ………. ………. ………. ………. ………. ………. …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… ………… ………… ………… ………… ………… ………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… ………… ………… ………… ………… ………… ………… Each box will contain product image, logo, price, contact details FORMAT SIZES RATE CARD FORMAT SIZES RATE CARD 1/4 page (horizontal) 1/1 page 210 x 280 mm 1.200 EUR 210 x 68 mm 400 EUR 1/4 page 3/5 page (vertical) 124 x 280 mm 850 EUR 102 x 138 mm 400 EUR 1/5 page (vertical) 1/2 page (vertical) 103 x 280 mm 700 EUR 40 x 280 mm 300 EUR 1/6 page 1/2 page (horizontal) 210 x 138 mm 700 EUR 210 x 86 mm 250 EUR 2/5 page (vertical) 1/8 page 82 x 280 mm 600 EUR 210 x 67 mm 200 EUR 1/3 page (horizontal) 1/9 page - product presentation 210 x 90 mm 500 EUR 67 x 90 mm 100 EUR All prices are VAT free.
  13. 13. Timetable & Technical Details 01/09 02/09 03/09 04/09 05/09 06/09 07/09 08/09 09/09 10/09 11/09 12/09 13/09 Issue no. 216 no. 217 no. 218 no. 219 no. 220 no. 221 no. 222 no. 223 no. 224 no. 225 no. 226 no. 227 no. 228 Deadline 19.12.2009 15.01.2009 29.01.2009 12.02.2009 26.02.2009 12.03.2009 26.03.2009 09.04.2009 23.04.2009 07.05.2009 21.05.2009 04.06.2009 18.06.2009 for orders Deadline 06.01.2009 19.01.2009 02.02.2009 16.02.2009 02.03.2009 16.03.2009 30.03.2009 13.04.2009 27.04.2009 11.05.2009 25.05.2009 08.06.2009 22.06.2009 for ads First 15.01.2009 29.01.2009 12.02.2009 26.02.2009 12.03.2009 26.03.2009 09.04.2009 23.04.2009 07.05.2009 21.05.2009 04.06.2009 18.06.2009 02.07.2009 selling day 14/09 15/09 16/09 17/09 18/09 19/09 20/09 21/09 22/09 23/09 24/09 25/09 01/2010 Issue no. 229 no. 230 no. 231 no. 232 no. 233 no. 234 no. 235 no. 236 no. 237 no. 238 no. 239 no. 240 no. 241 Deadline 02.07.2009 16.07.2009 30.07.2009 13.08.2009 27.08.2009 10.09.2009 24.09.2009 08.10.2009 22.10.2009 05.11.2009 19.11.2009 03.12.2009 04.01.2010 for orders Deadline 06.07.2009 20.07.2009 03.08.2009 17.08.2009 31.08.2009 14.09.2009 28.09.2009 12.10.2009 26.10.2009 09.11.2009 23.11.2009 07.12.2009 04.12.2010 for ads First 16.07.2009 30.07.2009 13.08.2009 27.08.2009 10.09.2009 24.09.2009 08.10.2009 22.10..2009 05.11..2009 19.11.2009 03.12.2009 17.12.2009 14.01.2010 selling day Technical requirements for ads: +5 mm bleed all-around; 300 dpi resolution; CMYK; format TIFF, JPG, EPS; texts converted to curves.
  14. 14. Contact DORIN MARINESCU Director Publicitate Divizia Reviste Auto E-mail: dorin.marinescu@burda.ro Mobile: +4 0722.405.371 Address Union International Business Center 11th Ion Câmpineanu street, 3rd floor, 1st sector, Bucharest, Romania Phone: +4 021.312.20.12 Fax: +4 021.311.35.87 Web: www.AutoShow.ro www.Burda.ro

×