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About Affiliate Marketing by Dorian Karthauser, My Pandamonium Marketing-SEO


Published on Affiliate Marketing: What, Where and When? Presented by Dorian Karthauser at the DFW Wordpress Midcities Group, Oct 2012.

Using affiliate marketing to monetize websites.

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About Affiliate Marketing by Dorian Karthauser, My Pandamonium Marketing-SEO

  1. 1. Affiliate Marketing What, Where and When Presented at DFW Wordpress Midcities Group by Dorian Karthauser, My Pandamonium Marketing-SEOInternet Marketing, Wordpress Web Design, SEO, Social Media, Consulting Training: Wordpress, SEO, Social Media, Internet Marketing
  2. 2. Affiliate MarketingGoogle: Holiday Consumer Intentions 2012 Capture Consumer Demand: 54% of consumers will start holiday shopping beforeBlack Friday2. Make Sure Your Brand is Top of Mind: 46% of consumers plan to spend more timeshopping around for gifts this year because of the economy3. Open Attribution Window: While consumers are researching early, 31% plan to dothe majority of their holiday shopping in early/mid December4. Capture undecided holiday shoppers with search: 37% of consumers say search istheir go-to source for gift ideas, and 51% plan to research online but buy in-store5. Implement full coverage for mobile and tablet: 4 in 5 mobile/tablet owners will usetheir device for holiday shopping, and mobile users continue searching after Christmas
  3. 3. Affiliate MarketingAffiliate Marketing is a type of performance-based marketing inwhich a business rewards one or more affiliates for each visitoror customer brought about by the affiliates own marketingefforts.The industry has four core players:1. Merchant (also known as retailer or brand),2. Network (that contains offers for the affiliate to choose from and also takes care of the payments),3. Publisher (also known as the affiliate), and4. Customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.
  4. 4. Affiliate Marketing• Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.• Affiliate marketing is commonly confused with Referral Marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.• Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers marketing strategies.From Wikipeida,
  5. 5. Affiliate Marketing Infographic Courtesy of
  6. 6. Affiliate MarketingSuccessful affiliate programs require significantwork and maintenance. Having a successfulaffiliate program is more difficult in 2012.With the exception of some vertical markets, itis rare for an affiliate program to generateconsiderable revenue with poor management orno management ("auto-drive").
  7. 7. Affiliate MarketingWhere to use Affiliate Marketing?• Blogs• Websites• Social Media (Facebook Affiliate Marketing App for Amazon)
  8. 8. Affiliate MarketingAffiliate Marketing Presentation• Comparison shopping websites and directories• Coupon and rebate websites• Content and niche market websites, including product review sites• Personal websites• Blogs• E-mail list affiliates (i.e., owners of large opt-in -mail lists that typically employ e- mail drip marketing) and newsletter list affiliates, which are typically more content-heavy• Registration path or co-registration affiliates who include offers from other merchants during the registration process on their own website• Shopping directories that list merchants by categories• Cost per action networks (i.e., top-tier affiliates) that expose offers from the advertiser with which they are affiliated to their own network of affiliates• Websites using adbars (e.g. AdSense) to display context-sensitive, highly relevant ads for products on the site
  9. 9. Affiliate MarketingSome Reputable Affiliate Programs Commission Junction Share a Sale LinkShare
  10. 10. Affiliate MarketingAvoid Affiliate Marketing Scams“Information” products, tools promising you big incomewith little work in no time“Systems” promising you big income with little work inno timeUnknown Affiliate Networks
  11. 11. Affiliate MarketingGoogle: All About the Content
  12. 12. Affiliate MarketingAffiliate Websites AP (After Penguin)• Our Webmaster Guidelines advise you to create websites with original content that adds value for users. This is particularly important for sites that participate in affiliate programs. Typically, affiliate websites feature product descriptions that appear on sites across that affiliate network. As a result, sites featuring mainly content from affiliate networks can suffer in Googles search rankings, because they do not have enough unique content that differentiates them from other sites on the web.• Google believes that pure, or "thin," affiliate websites do not provide additional value for web users, especially if they are part of a program that distributes its content to several hundred affiliates. These sites generally appear to be cookie-cutter sites or templates with no original content. Because a search results page could return several of these sites, all with the same content, thin affiliates create a frustrating user experience.
  13. 13. Affiliate MarketingDo: NoFollow Affiliate Links• nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index.• So when you create a nofollow link to a site, you’re telling search engines not to use that link as a factor in figuring out the site’s rank in their search results.Resource: Affiliate Link Cloaking, Tracking, OrganizingPretty Link Pro
  14. 14. Affiliate MarketingDisclosure Statements: Necessary; Maybe Not So BadHow to Turn Affiliate Marketing Disclosure Into a Selling Point• Disclose With Confidence and Make More, Not Less• Being completely frank with your readers about compensation can be scary, because you think people will think less of you. But in a cynical world where everyone thinks everyone else is on the take already, honesty becomes a selling point.Are You Afraid of Your Audience?• If you’re delivering constant value, most people won’t mind… as long as you’re honest. Sure, you’ll have a few vocal readers with an enlarged sense of entitlement who expect you to work for free, but ignore them.• And if it turns out that the majority of your audience actually does mind you making some money for your efforts while delivering honest reviews and recommendations…• Perhaps you’ve attracted the wrong audience.
  15. 15. Affiliate MarketingWordpress Makes it EasyPlugins:Data Feedr Link Pro http://prettylinkpro.comTools and Plugins for Affiliates Articles and Publications
  16. 16. Affiliate MarketingNeed Internet Marketing, Wordpress Website, SEO, Social Media Marketing or Affiliate Marketing?Need Training or DIY (Do It Yourself) Assistance?Then you need My Pandamonium Marketing-SEO. Just Ask the Panda!