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Presentation to the Illinois Council of Convention & Visitors Bureaus

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Iccvb Presentation Link Version

  1. 1. Online Video Applications that Create a Competitive Advantage for CVB’s © Copyright 2008, Dorian Dickinson
  2. 2. DORIAN DICKINSON • Over twenty years in the marketing, sales management and business development of a wide variety of consumer product and service industries at the supplier and retail levels. • Strong focus on profit improvement, sales increases, client relationship development, brand positioning and innovative leadership. • In 2006, was a founding partner in PrivilegedAccess.tv. • PrivilegedAccess.tv is a first-of it’s kind online video platform that brings to life the new product and technology innovations coming to market at closed to the public trade events. © Copyright 2008, Dorian Dickinson
  3. 3. © Copyright 2008, Dorian Dickinson
  4. 4. © Copyright 2008, Dorian Dickinson
  5. 5. Click to View Video © Copyright 2008, Dorian Dickinson
  6. 6. WHAT WE ALREADY KNOW ABOUT THE INTERNET © Copyright 2008, Dorian Dickinson
  7. 7. We Live in a Wired World © Copyright 2008, Dorian Dickinson
  8. 8. 74% of US is Online © Copyright 2008, Dorian Dickinson
  9. 9. 1.6 BILLION Worldwide Users © Copyright 2008, Dorian Dickinson
  10. 10. Your Website is Your Life Line © Copyright 2008, Dorian Dickinson
  11. 11. Communicates Your Message © Copyright 2008, Dorian Dickinson
  12. 12. Your Website Sells Your Community to a Global Audience © Copyright 2008, Dorian Dickinson
  13. 13. WHAT WE NEED TO KNOW NOW © Copyright 2008, Dorian Dickinson
  14. 14. WHAT ARE PEOPLE DOING ONLINE??? NOT… BUT © Copyright 2008, Dorian Dickinson
  15. 15. Video Completes Their Search © Copyright 2008, Dorian Dickinson
  16. 16. Video Drives Traffic to YOU!!! © Copyright 2008, Dorian Dickinson
  17. 17. The World Is Yours Online Video Puts the World in Your Hands. © Copyright 2008, Dorian Dickinson
  18. 18. Video Keeps Visitors Engaged © Copyright 2008, Dorian Dickinson
  19. 19. 558 million hours of online video viewed in July 2008 © Copyright 2008, Dorian Dickinson
  20. 20. More than 142 million US internet users watched an average of 80 videos each in July 2008. © Copyright 2008, Dorian Dickinson
  21. 21. Online Video Exceeds Expectations In 2006 They Said In Feb. 2008 They Predicted © Copyright 2008, Dorian Dickinson
  22. 22. 75% of the total US internet audience have viewed online video in the past 30 days. © Copyright 2008, Dorian Dickinson
  23. 23. Online Video is Gold © Copyright 2008, Dorian Dickinson
  24. 24. Additional VIDEO Generates Additional REVENUE © Copyright 2008, Dorian Dickinson
  25. 25. Online Video & Tourism © Copyright 2008, Dorian Dickinson
  26. 26. Seeing is Believing © Copyright 2008, Dorian Dickinson
  27. 27. Video Adds Value • “Creating added value for show organizers and their exhibitors is what we’re all about. I believe we’ve hit the mark with our online video platform.” - Tim Roby, President, Chicago Convention & Tourism Bureau © Copyright 2008, Dorian Dickinson
  28. 28. Online Video is the Ultimate CVB Marketing Tool • A recent TravelHorizons™ study found that more than two-thirds of online adult leisure travelers watch online video clips before choosing a vacation destination. • The Hospitality Sales & Marketing Association International reported in September 2008 © Copyright 2008, Dorian Dickinson
  29. 29. The CCTB was the first CVB in the country to launch a customized online program in an effort to help extend their global brand. © Copyright 2008, Dorian Dickinson
  30. 30. Video Brings Your Community to LIFE Click to View Video © Copyright 2008, Dorian Dickinson Chicago’s Riverwalk
  31. 31. Converting Text and Photos to Video Historic Hartford Hartford, located at the end of the navigable portion of the Connecticut River, was settled in 1623 as a Dutch trading post called House of Hope. In 1636, a group of English settlers led by the Reverend Thomas Hooker left Massachusetts and formed a colony here. The settlers made peace with the local Algonquin Indians, who called the town Saukiog, and renamed it after Hertford, England. Early in its existence Hartford made a significant contribution to the burgeoning society. The Fundamental Orders adopted by the colony in 1639, was the first document in history to establish a government by the consent of the people. The pattern was followed by the framers of the United States Constitution, giving Connecticut its nickname, quot;The Constitution State.quot; Evolving from an early agricultural economy, Hartford grew into an important trading center on the Connecticut River. Molasses, spices, coffee and rum were distributed from warehouses in the city's thriving merchant district. Ships set sail from Hartford to England, the West Indies and the Far East. Merchants were concerned about risks to this thriving trade, with fires, pirates, storms and accidents always a threat. The insurance industry was created when groups of merchants began to share these risks. The practice was formalized with the creation of the Hartford Fire Insurance Group in 1810. Our nation's oldest insurance company still operates in the city as the Hartford Insurance Company. Hartford became the home of many of the nation's largest insurance companies, such as Aetna and Travelers, and is known today as the Insurance Capital of the World. Pioneering manufacturers like Samuel Colt also called Hartford home. Colt's experiments with interchangeable parts created the basis for today's assembly line manufacturing methods. New techniques employed in his firearms factory made mass production possible and laid the groundwork for Hartford's pre-eminence in the area of precision manufacturing. Shaped by the social and economic forces which gave rise to industrial growth in America, Hartford grew and prospered as successive waves of immigrants came to work, build and settle in the community. This ethnic and cultural diversity continues to be a prominent part of Hartford's heritage and one of our cities greatest assets. Hartford also became an important cultural and communications center. The Hartford Courant, founded in 1764, is the country's oldest continuously published newspaper. The nations oldest public art museum, the Wadsworth Athenaeum, was founded in 1844. Supported by prominent benefactors like J.P. Morgan, the museum grew to become one of the top ten art museums in the country. Authors like Mark Twain and Harriet Beecher Stowe were drawn to the area, because, as Twain said quot;of all the beautiful towns it has been my fortune to see, this is the chief.quot; For more information on Hartford and the surrounding area, please visit these sites: **Historic Hartford data provided by www.hartford.gov © Copyright 2008, Dorian Dickinson
  32. 32. = More Action Meeting Planners Connecticut Convention Center Convention Services Supplier Search Getting Around Meet the GHCVB Team Request Information Event Location Directions About Hartford Members Membership Application Member Login MemberNet Press Room Contact Us © Copyright 2008, Dorian Dickinson
  33. 33. Online Video Needs to Match What Visitors Will See © Copyright 2008, Dorian Dickinson
  34. 34. Should Viewers See? Tiananmen Square 1989 © Copyright 2008, Dorian Dickinson
  35. 35. Or, Should They See… Tiananmen Square 2008 © Copyright 2008, Dorian Dickinson
  36. 36. TIPPING POINT TO CHOOSING YOUR DESTINATION © Copyright 2008, Dorian Dickinson
  37. 37. IMPACT • Video reaches new key demographics. • Demographics that travel in groups. © Copyright 2008, Dorian Dickinson
  38. 38. Mobile Marketing © Copyright 2008, Dorian Dickinson
  39. 39. Video On the Move © Copyright 2008, Dorian Dickinson
  40. 40. Growing Trend • 91 million in US can watch video on their phone © Copyright 2008, Dorian Dickinson
  41. 41. Every CVB Can Benefit from Original Online Video Content • Promote Attractions • Publicize Events • Drive Interest to Trade & Public Shows • Support Member Locations • Create Video Newsletters © Copyright 2008, Dorian Dickinson
  42. 42. Promote Attractions Click to View Video © Copyright 2008, Dorian Dickinson LEGOLand Discovery Center Video
  43. 43. Publicize Events © Copyright 2008, Dorian Dickinson
  44. 44. Drive Interest to Trade & Public Events • “Our show is even more appealing to our 60,000 attendees and the many others around the world who will be tempted to attend after experiencing it through online video on PrivilegedAccess.tv.” - Perry Reynolds, Vice President, Marketing & Trade Development International Housewares Association © Copyright 2008, Dorian Dickinson
  45. 45. Support Member Locations © Copyright 2008, Dorian Dickinson
  46. 46. Create Online Video Newsletters Your Chance to be a Leader © Copyright 2008, Dorian Dickinson
  47. 47. Instant Distribution © Copyright 2008, Dorian Dickinson
  48. 48. Cost Effective © Copyright 2008, Dorian Dickinson
  49. 49. Grow According to Your Schedule © Copyright 2008, Dorian Dickinson
  50. 50. Don’t You Know We Have No Budget For This??? © Copyright 2008, Dorian Dickinson
  51. 51. Baby Steps © Copyright 2008, Dorian Dickinson
  52. 52. Click Here © Copyright 2008, Dorian Dickinson
  53. 53. © Copyright 2008, Dorian Dickinson
  54. 54. Co-Op Opportunity © Copyright 2008, Dorian Dickinson
  55. 55. Local Advertising Continues to Grow © Copyright 2008, Dorian Dickinson
  56. 56. Maximize Your ROI © Copyright 2008, Dorian Dickinson
  57. 57. Stand Out © Copyright 2008, Dorian Dickinson
  58. 58. Email that People Share © Copyright 2008, Dorian Dickinson
  59. 59. Social Networking © Copyright 2008, Dorian Dickinson
  60. 60. Branded Video News Releases © Copyright 2008, Dorian Dickinson
  61. 61. Industry Newsletters © Copyright 2008, Dorian Dickinson
  62. 62. In Closing…Step by Step © Copyright 2008, Dorian Dickinson
  63. 63. To learn more about how online video can create greater awareness for your community, Contact: Dorian Dickinson 312.399.9578 Dorian@DorianDickinson.com © Copyright 2008, Dorian Dickinson

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