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Reverse Travel Auctions Analysis
Reverse Travel Auctions history <ul><li>Born in the US in the late 1990s </li></ul><ul><li>The 1st company creates was Fre...
How do they work in general <ul><li>The role between the buyers and the sellers is reversed. </li></ul><ul><li>Travel exam...
Reverse auction site: Priceline.com <ul><li>Types of hotels : </li></ul><ul><li>A wide range of hotels, from the 1* to 4* ...
Adviser research site on the reverse auctions  <ul><li>http://www.reverseauctions.com/ </li></ul><ul><li>Wikipedia:http://...
Key points <ul><li>Compare to the traditional auction system, the clients becomes the sellers. </li></ul><ul><li>The buyer...
How a hotel can best participate to a reverse auction? <ul><li>In choosing a reliable website. </li></ul><ul><li>The hotel...
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Reverse Travel Auctions Analysis.

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Reverse Travel Auctions Analysis.

  1. 1. Reverse Travel Auctions Analysis
  2. 2. Reverse Travel Auctions history <ul><li>Born in the US in the late 1990s </li></ul><ul><li>The 1st company creates was FreeMarkets in 1995 by Mc Kinsey(consultant) and Glen Meakem(General Electric executive). </li></ul><ul><li>Base on the classical online auctions (ep:Ebay) </li></ul><ul><li>First for the B2B market, and become more and more B2C in the 2000s </li></ul>
  3. 3. How do they work in general <ul><li>The role between the buyers and the sellers is reversed. </li></ul><ul><li>Travel example: The traveler gives the price that he wants, and the hoteliers accept the offer or not. </li></ul><ul><li>The buyer has the option to accept any bid or reject all. </li></ul><ul><li>Price decrease over the time </li></ul>
  4. 4. Reverse auction site: Priceline.com <ul><li>Types of hotels : </li></ul><ul><li>A wide range of hotels, from the 1* to 4* hotels. </li></ul><ul><li>The user can precise its research by : hotel brand, name, star rating. </li></ul><ul><li>The sellers personalized if offer and the set the price. </li></ul><ul><li>The visitors can also search with the tab : most popular, lowest price… </li></ul><ul><li>Description of the hotel + map view. </li></ul><ul><li>Wide range of additional product: car rental, local cruises, tours & attractions. </li></ul>
  5. 5. Adviser research site on the reverse auctions <ul><li>http://www.reverseauctions.com/ </li></ul><ul><li>Wikipedia:http://en.wikipedia.org/wiki/Reverse_auction </li></ul><ul><li>http://www.yourdictionary.com/finance/reverse-auction </li></ul><ul><li>Otiby: http://www.oltiby.com/ (specialized website on the reverse auctions with testimonial, definitions, advices, best prices…) </li></ul>
  6. 6. Key points <ul><li>Compare to the traditional auction system, the clients becomes the sellers. </li></ul><ul><li>The buyer can choose to accept or reject the offer. </li></ul><ul><li>The seller has al the power to “hunt” is buyer according to its price. </li></ul><ul><li>Both parts are satisfied with the reverse auctions deal </li></ul>
  7. 7. How a hotel can best participate to a reverse auction? <ul><li>In choosing a reliable website. </li></ul><ul><li>The hoteliers has to know how the reverses auction system work. </li></ul><ul><li>By giving good quality service whatever was the bid of the buyers. </li></ul><ul><li>In providing good quality standards in whatever countries. </li></ul><ul><li>The hotel has to know its cost and have to be careful to still profitable and not decrease to much its prices. </li></ul>

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