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Ota Analysis Travelocity

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Ota Analysis Travelocity

  1. 1. OTA ANALYSIS Travelocity
  2. 2. Targeted customers <ul><li>People from 18 to 50 years old </li></ul><ul><li>Families,Young's, business traveler, couples </li></ul><ul><li>People who are looking for good online deals </li></ul>
  3. 3. Customer services <ul><li>Booking: flights, hotels, cars, rail, cruises </li></ul><ul><li>Rates, availability, discounts </li></ul><ul><li>Last minutes & vacation packages </li></ul><ul><li>Business class deal </li></ul><ul><li>Activities by travel destination: shows and events, tours, dining… </li></ul>
  4. 4. Different services from Expedia <ul><li>The tab ExperienceFinder which gives you all the details on the destination: maps, gallery, events calendar, culture… </li></ul><ul><li>Specified offers for the US and Europeans market (Thanksgiving offers, European vacation deals…) </li></ul>
  5. 5. Customer communication <ul><li>Dynamic banner with the last best deals </li></ul><ul><li>Emphasize on the travelocity guarantees </li></ul><ul><li>Social network link: twitter, facebook, youtube </li></ul><ul><li>Hotels review writing & read by the visitors </li></ul>
  6. 6. OTA’s partners <ul><li>IgoUgo </li></ul><ul><li>Lasminute.com & France </li></ul><ul><li>World Choice Travel </li></ul><ul><li>ZUJI </li></ul>

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