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Lean UX workshop @ GOAB


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Geeks on a Beach 3 workshop

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Lean UX workshop @ GOAB

  1. 1. Lean UX for startups (Good morning Boracay!)
  2. 2. Woohoo! GOAB!
  3. 3. “Hello there!” - DORALIN KELLY UI/UX designer and Star Wars fangirl
  4. 4. Good design is…
  5. 5. Good design is… purpose driven.
  6. 6. Good design is… purpose driven. problem solving.
  7. 7. Good design is… purpose driven. problem solving. invisible.
  8. 8. L I K E A N I N J A !
  9. 9. "User experience"
  10. 10. encompasses all aspects of the end-user's interaction with the company, its services, and its products. "User experience"
  11. 11. Design for Hackers by David Kadavy
  12. 12. Design for Hackers by David Kadavy User Experience Design encompasses all.
  13. 13. ― David Kadavy, Design for Hackers: Reverse Engineering Beauty The user experience design of a product essentially lies between the intentions of the product and the characteristics of your user. “
  14. 14. LEAN UXWhere do I even start???
  15. 15. Lean UX Practices H E R E ’ S H O W ! DEFINE DESIGN TEST & REFINE Define your business goals and strategies Define KPIs and set measurable goals
  16. 16. Lean UX Practices H E R E ’ S H O W ! DEFINE DESIGN TEST & REFINE Put your end design first i.e Nimble Design Design to solve user problems not ‘fancy new features’ Collaborate & co-design
  17. 17. Lean UX Practices H E R E ’ S H O W ! DEFINE DESIGN TEST & REFINE Test and validate your assumptions Gather user feedback Iterate & implement
  18. 18. Measuring KPIs P R O - T I P
  19. 19. Acquisitions Users come to the website from various channels. Activation Users enjoy their first visit (a “happy” user experience). Retention Users come back, visiting multiple times. Referral Users like the product enough to refer others. Revenue Users conduct some monetisation behaviour. Pirate Metrics by Dave McClure The best kind!
  20. 20. User Experience Mapping H A N D S O N ! 1. In a team, get your hands on some markers, post-its and a massive sheet of paper. 2. Draw out your map with markers then stick the post-its in the relevant sections.
  21. 21. Guide to Experience Mapping by Adaptive Path
  22. 22. What are the high/low points in your user’s experience? How can you cater for scenarios in which a user gets stuck? i.e Form errors can be super annoying, can you use error prompts as they fill out the forms? Can you cut down on steps to accomplish the user’s goal? i.e Reduce steps to purchase Think about leveraging from the highs/lows in your map i.e Adding to a user’s feeling of reward or apologising for a ‘mistake’ Highs and Lows E V A L U A T E
  23. 23. Don’t base anything on your assumptions.
  24. 24. Don’t base anything on your assumptions. Evaluate based on data from your users.
  25. 25. Wireframes H O M E W O R K 1. Sketch out a rough wireframe of your product. Focus on your MVP and the user’s goal. Map out the best flow for your user. 2. Create a prototype on Pop App
  26. 26. User Testing H O M E W O R K 1. Using your prototype, get 5 users to try out your app/website. Give them a task to accomplish (ideally your MVP). 2. Observe and take notes. *Jakob Nielsen says so.
  27. 27. Give your users simple but specific tasks to complete. Observe their behaviour. Do they pause to think? Always use open-ended, non-leading questions. Make it casual. Have participants talk aloud as they perform tasks. User Testing P R O - T I P Don’t ask leading questions. People are socially wired to give ‘polite’ answers. If you have specific user sets, test within that range.
  28. 28. Questions? I T ’ S A W R A P ! @doralinkelly