Design for Hackers by David Kadavy
User Experience Design
― David Kadavy,
Design for Hackers: Reverse Engineering Beauty
The user experience design of a product
essentially lies between the intentions of
the product and the characteristics
of your user.
Users come to the website from various channels.
Users enjoy their ﬁrst visit (a “happy” user experience).
Users come back, visiting multiple times.
Users like the product enough to refer others.
Users conduct some monetisation behaviour.
Pirate Metrics by Dave McClure
The best kind!
User Experience Mapping
H A N D S O N !
In a team, get your hands on some markers, post-its
and a massive sheet of paper.
Draw out your map with markers then stick the
post-its in the relevant sections.
What are the high/low points in your user’s experience?
How can you cater for scenarios in which a user gets stuck?
i.e Form errors can be super annoying, can you use error prompts as
they ﬁll out the forms?
Can you cut down on steps to accomplish the user’s goal?
i.e Reduce steps to purchase
Think about leveraging from the highs/lows in your map
i.e Adding to a user’s feeling of reward or apologising for a ‘mistake’
Highs and Lows
E V A L U A T E
Don’t base anything on
Evaluate based on data from your users.
H O M E W O R K
Sketch out a rough wireframe of your product.
Focus on your MVP and the user’s goal. Map out the best ﬂow
for your user.
Create a prototype on Pop App
H O M E W O R K
Using your prototype, get 5 users to try out your app/website.
Give them a task to accomplish (ideally your MVP).
Observe and take notes.
*Jakob Nielsen says so.
Give your users simple but
speciﬁc tasks to complete.
Observe their behaviour.
Do they pause to think?
Always use open-ended,
Make it casual.
Have participants talk aloud
as they perform tasks.
P R O - T I P
Don’t ask leading questions.
People are socially wired to
give ‘polite’ answers.
If you have speciﬁc user sets,
test within that range.
I T ’ S A W R A P !