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La Era del Inbound Marketing - Jonathan Baldovino

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Presentación utilizada para el Online Marketing Strategies 2012 en la ciudad de México. Evento organizado por Doppler.

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La Era del Inbound Marketing - Jonathan Baldovino

  1. 1. JONATHAN BALDOVINOLa era del Inbound Marketing
  2. 2. ¿Que es el Inbound Marketing?La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  3. 3. InternetLa era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  4. 4. ResultadosIncremento de tráfico cualificadoIncremento en la generación de LeadsIncremento en la conversión de Leads en ClientesMejoras en la reputación Online La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  5. 5. Técnicas PrincipalesMarketing de ContenidoBlog MarketingSEOSocial Media MarketingEmail MarketingLead GenerationLead Nurturing La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  6. 6. Paso 1La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  7. 7. Definición del Plan¿Cuáles son mis objetivos?¿Quién es realmente mi cliente, donde está y que le gusta?¿De qué recursos dispongo para el plan de acción¿Qué hace mi competencia? La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  8. 8. Paso 2La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  9. 9. Crear y mantener unSitio web OptimizadoSimple de NavegarCon apariancia profesionalSearch engine friendlyPreparado para mobileSimple de actualizar La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  10. 10. Paso 3La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  11. 11. Generación de tráficoBloggear • Crear artículos de interes para tu audiencia • Bloggear genera mayor cantidad de paginas y mejora el SEO • Esto genera mayores oportunidades para que te encuentren La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  12. 12. “El blog genera un 55% más de tráfico”La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  13. 13. “El 400% de las páginas más indexadas son generadas por los blogs”La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  14. 14. Generación de tráficoSocial Media Marketing • Construye seguidores • Comparte tus Blog post • Participa en conversaciones en social media La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  15. 15. “2/3 de los usuarios de internet utiliza regularmente una red social”La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  16. 16. Generación de tráficoSEO• Identifica tus keywords principales• Optimiza tu sitio con esas keywords• Crea contenidos targueteados con las keywords La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  17. 17. “El 46% de las búsquedas diarias son para obtener información sobre productos o servicios”La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  18. 18. Generación de tráficoPPC• Crea y administra campañas de PPC y deriva tráfico adicional cualificado a tu website.• Optimiza tus campañas generando más tráfico cualificado y bajando el CPC y el CPL Identifica tus keywords principales• Optimiza tu sitio con esas keywords• Crea contenidos targueteados con las keywords La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  19. 19. “El 70% de los usuarios que realizan búsquedas, hacen click sobre los enlaces orgánicos”La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  20. 20. Paso 4La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  21. 21. Convierte el tráficoen Leads “Crear ofertas atractivas y llamadas a la acción que atraen a los compradores potenciales en todos los niveles” La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  22. 22. Convierte el tráficoen LeadsLos procesos Aprobados 1. Crea Landing Pages que describan las ofertas con formularios para levantar información de los leads 2. Al completar el formulario el usuario accede a la oferta, debe llegarle un welcome email o ingresarlo en un proceso de autoresponde e ingresarlo en el sistema de CRM 3. Generar CTA en el Web Site para estimular la generación de leads La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  23. 23. La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  24. 24. Paso 5La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  25. 25. Convierte leadsen ventasSegmentación de Leads •Segmentar los leads dependiendo el formulario o landing page desde donde ingreso y envía mensajes targueteado La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  26. 26. “Los correos electrónicos segmentados obtienen el 50% más de clics, por lo quedebe aprovechar cualquier oportunidad que tenga para segmentar sus contactos.” MarketingSherpa http://bit.ly/SegmentationLeadsLa era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  27. 27. Convierte leadsen ventasLead Nurturing •Desarrollar varias campañas de lead nurturing para alimentar la parte superrior del funnel de ventas La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  28. 28. Hechos al rededordel Lead Nurturing Sólo el 25% de clientes potenciales son legítimos y generan ventas directas. El 50% de los clientes potenciales son calificados, pero no están listos para comprar. Los correos electrónicos en el Lead Nurturing obtienen 4 – 10 veces la tasa de respuestade explosiones de correo electrónico independiente. El 25-50% de las ventas van al proveedor que responde en primer lugar.http://bit.ly/leadNurturing La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  29. 29. Convierte leadsen ventas El Email Marketing es una excelente herramienta para enviar mensajes oportunosa toda tu base de datos. Recuerda que los mensajes segmentados son más efectivos. La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  30. 30. Convierte leadsen ventasInteración con CRM •Integra tu software de CRM para mejorar tu campaña de marketing y cerrar el circuito de venta. La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  31. 31. ¿Quieren Abdominales marcados?La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  32. 32. Trabaje DuroLa era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  33. 33. Paso 6La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  34. 34. Mida TodoMetricas más importantes a medir • Tráfico de leads • Costo por Lead • Leads a Clientes • Costo por cliente La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  35. 35. La era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  36. 36. Muchas GraciasLa era del Inbound Marketing - Jonathan Baldovino @jbaldovino #OMS2012
  37. 37. JONATHAN BALDOVINOChieff Ideation Officer at MakingSense jbaldovino@makingsense.com @jbaldovino Fuentes: Blog.hubspot.com Impactbnd.com/blog

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