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Doppler Academy (2010) Centro de Prefencia de Emails

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Doppler Academy (2010) Centro de Prefencia de Emails

  1. 1. D<br />Diego Papatino<br />Accounts Manager at<br />
  2. 2. EMAIL PREFERENCES CENTER<br />
  3. 3. Ecosistema del Marketing Online<br />Sitio Web<br />Usabilidad<br />Navegabilidad<br />Contenido<br />Suscripción<br />Email Marketing<br />MensajesPublicitarios<br />Emails Promocionales<br />Newsletter Informativos<br />Campañas/AccionesVirales<br />
  4. 4. Métodos de Suscripción<br />OPT-IN<br />OPT-OUT<br /><ul><li> DOUBLE OPT-IN</li></li></ul><li>Según los consumidores<br />56%<br />De los mensajes opt-in son considerados spam por no ser considerados “interesante”<br />50%<br />De los mensajes opt-in son considerados spam porsualtafrecuencia de envío<br />48%<br />Utilizael botón de “reportar spam” porrazonesdistintas a la de correo no solicitado<br />
  5. 5. ¿ Qué es un…<br />… centro de preferencia de emails?<br />
  6. 6.
  7. 7. ICVA explica los beneficios de suscribirsepor email<br />
  8. 8. ICVA Captura los intereses de sussuscriptores<br /><ul><li>Los Suscriptores son invitados a señalarsusintereses y preferencias a la hora de viajar.
  9. 9. Los datos son transferidos al centro de administración de perfiles de los suscriptores de ICVA.
  10. 10. Los atributos de cadaperfil son utilizadosparadefinirlaspersonalizaciones del contenido.</li></li></ul><li>HP invita a sus a señalarpreferenciasparapersonalizar de sus Newsletters<br />
  11. 11. HP explica el porque de laspreguntas<br />
  12. 12. HP Tecnologíaaplicada<br />El contenido del Newsletter esdinámicamentepersonalizado en función a los intereses y preferenciasdefinidospor los clientes.<br />Ofertasespeciales, invitaciones a eventos y lasalertas de productosestánbasadas en los interesespredefinidospor los suscriptores<br />12<br />
  13. 13. API<br />(AplicationProgramming Interface)<br />
  14. 14.
  15. 15. “El 83% de los consumidoresquierenmás control sobre el contenido de los emails quereciben”<br />Source: MarketingSherpa<br />

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