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Doppler Academy (2010) Cómo Llegar al Inbox

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Doppler Academy (2010) Cómo Llegar al Inbox

  1. 1. Macarena Fragueiro Frias Responsable de Marketing- Doppler
  2. 3. Deliverability <ul><li>¿Qué es? </li></ul><ul><li>Cálculo “DR”  emails entregados x 100 </li></ul><ul><li> Suspcriptores </li></ul>
  3. 4. Todo Comienza con una Alerta <ul><li>Un alerta nos llama la atención </li></ul><ul><li>Tasas de Deliverability (DR) bajas </li></ul><ul><li>¿Qué es un DR bajo?  >65% </li></ul><ul><li>Trucos para mantener los DR altos </li></ul>
  4. 5. Bajas Tasas de Entrega Pueden afectar Las Tasas de Entregas de las Campañas Futuras
  5. 6. Bounce <ul><li>Activan los Filtros Anti Spam </li></ul><ul><li>Generan DR bajos </li></ul><ul><li>Depuración Automática: </li></ul><ul><ul><ul><li>2  Hard Bounce </li></ul></ul></ul><ul><ul><ul><li>3  Soft Bounce </li></ul></ul></ul><ul><li>Actualizaci ón de listas: </li></ul><ul><ul><ul><li>Autoresponders + Email de Respuesta </li></ul></ul></ul>
  6. 7. Filtros Anti Spam
  7. 8. Externos: Reputación de los Senders
  8. 9. Internos: Contenido <ul><li>Calidad del HTML </li></ul><ul><li>HTMLs para Emails </li></ul><ul><li>Diseñador + HTML Validator </li></ul><ul><li>Evitar que la “ruptura” de los HTMLs </li></ul><ul><li>Evitar que los Filtros Anti SPAM se activen </li></ul><ul><li>SPAM Scoring </li></ul>
  9. 10. Internos: Contenido <ul><li>SPAM Scoring </li></ul><ul><li>Filtros antiSpam en los Servidores: </li></ul><ul><ul><li>Buscan Patrones </li></ul></ul><ul><ul><li>Otorgan un puntaje </li></ul></ul><ul><ul><li>Subjects en Mayúsculas = 1 pto. </li></ul></ul><ul><ul><li>Determinada cantidad de puntos = es Marcado como Spam </li></ul></ul>
  10. 11. Internos: Contenido <ul><li>SPAM Scoring: </li></ul><ul><ul><li>100% satisfecho </li></ul></ul><ul><ul><li>Gratis! </li></ul></ul><ul><ul><li>Gane dinero </li></ul></ul><ul><ul><li>Ingreso adicional </li></ul></ul><ul><ul><li>Reintegro total </li></ul></ul><ul><ul><li>Ahorre hasta… </li></ul></ul><ul><ul><li>Asombroso </li></ul></ul><ul><ul><li>Aumente las ventas/tráfico </li></ul></ul><ul><ul><li>Sexo </li></ul></ul><ul><ul><li>Mejor precio </li></ul></ul><ul><ul><li>Sin trucos </li></ul></ul><ul><ul><li>Promoción especial </li></ul></ul><ul><ul><li>Dirección de cobro </li></ul></ul><ul><ul><li>Sin costos ocultos </li></ul></ul><ul><ul><li>Urgente </li></ul></ul><ul><ul><li>Compre directo </li></ul></ul><ul><ul><li>Llame gratis </li></ul></ul><ul><ul><li>Viagra </li></ul></ul><ul><ul><li>Hágalo ahora! </li></ul></ul><ul><ul><li>Sin riesgo </li></ul></ul><ul><ul><li>Trabaje desde casa </li></ul></ul><ul><ul><li>¡! (signos de admiración) </li></ul></ul><ul><li>Palabras que sean o contengan los siguientes términos. </li></ul><ul><li>AFFORDABLE </li></ul><ul><li>AMBIEN ( Ej. Medio ambien te, t ambién , ambien tado,… ) </li></ul><ul><li>BILLION </li></ul><ul><li>CPILL </li></ul><ul><li>CREDIT ( Ej. Crédit o, Credit icio, a credit ar,… ) </li></ul><ul><li>ERECT ( Ej. Ent erect omía, eréct il, erect o, hist erect omía, homo erect us, … ) </li></ul><ul><li>GUARANTEE </li></ul><ul><li>MEDICATION </li></ul><ul><li>MILLION </li></ul><ul><li>MONEY </li></ul><ul><li>MORTGAGE </li></ul><ul><li>OBLIGATION </li></ul><ul><li>OFFERS </li></ul><ul><li>PHARMACY </li></ul><ul><li>PHENT </li></ul><ul><li>PRESCRIPT ( Ej. Im prescrip tible, prescrip tible,… ) </li></ul><ul><li>PRICES </li></ul><ul><li>REFINANCE </li></ul><ul><li>REMOVE ( Ej. Remove r,… ) </li></ul><ul><li>ROLEX </li></ul><ul><li>SOFTWARE </li></ul><ul><li>THOUSANDS </li></ul><ul><li>VLIUM </li></ul><ul><li>VIOXX </li></ul><ul><li>VPILL </li></ul><ul><li>XPILL </li></ul>
  11. 12. Estudio: ESPC <ul><li>Base de 2.200 Personas </li></ul><ul><li>80% Conocen el botón “Reportar Spam” </li></ul><ul><li>73% basan en el “from” </li></ul><ul><li>69% basan en el Subject </li></ul><ul><li>79% no reconocen al remitente </li></ul><ul><li>20% acceso rápido a la remoción de la suscripción </li></ul><ul><li>0.13% de reportes, alerta a la mayoría de los Clientes de correo. </li></ul>
  12. 13. Internos: Frecuencia <ul><li>73% se basan en el “From” </li></ul><ul><li>79% no reconocen al remitente </li></ul><ul><li>2 supuestos: </li></ul><ul><ul><ul><ul><li>Demasiadas campañas  concideramos molestos </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Envíos esporádicos  los suscriptores nos olvidan </li></ul></ul></ul></ul><ul><li>Ideal </li></ul><ul><ul><li>“ From ” Claro y Específico </li></ul></ul><ul><ul><li>“ From” Estable </li></ul></ul><ul><ul><li>Utilizado como “From” </li></ul></ul><ul><ul><li>Frecuencia  cantidad de emails mens/sem al mismo suscriptor. </li></ul></ul><ul><ul><ul><ul><ul><li> Mails por comportamiento (por aperturas y no aperturas) </li></ul></ul></ul></ul></ul>
  13. 14. Internos: Reputaci ón del Remitente <ul><li>73% se basan en el “From” </li></ul><ul><li>69% en el Subject </li></ul><ul><li>¿Qué tipo de Remitente somos? </li></ul><ul><ul><ul><li>Contenido de valor </li></ul></ul></ul><ul><ul><ul><li>Mensajes Personalizados </li></ul></ul></ul><ul><ul><ul><li>Subject Lines llamativas y optimizadas </li></ul></ul></ul><ul><li>Ideal </li></ul><ul><ul><li>Contenido de Valor </li></ul></ul><ul><ul><li>Manejo adecudo de Subjects  atractivas </li></ul></ul><ul><ul><ul><ul><ul><li>  personalizadas </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>  extensión correcta 30 caracteres no más de120 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>  relacionadas con el contenido del email </li></ul></ul></ul></ul></ul>
  14. 15. Internos: Base de Datos <ul><li>73% se basan en el “From” </li></ul><ul><li>79% no reconocen el “From” </li></ul><ul><li>20% método rápido de unsuscribe </li></ul><ul><li>Importancia de las Buenas prácticas al generar BB DD </li></ul><ul><li>Importancia del link/Botón de Remoción. </li></ul><ul><li>Ideal </li></ul><ul><ul><li>Buenas prácticas al momento de generar BBDD </li></ul></ul><ul><ul><li>Crecimiento orgánico de las listas </li></ul></ul><ul><ul><li>Proceso simple de unsuscribe </li></ul></ul><ul><ul><li>Recordarle a los suscriptores que son suscriptores y que existe el unsuscribe </li></ul></ul>
  15. 21. Conclusiones <ul><li>Delivery rate puede depender de: </li></ul><ul><li>La cantidad de mails incorrectos en las listas </li></ul><ul><li>Reputación del Sender </li></ul><ul><li>Filtros Anti Spam </li></ul><ul><li>Solciones: </li></ul><ul><li>Depurar automáticamente las listas </li></ul><ul><li>Utilizar los servicios de EEM que se preocupen por mantener altos standars de Deliverability </li></ul><ul><li>Cuidar las bases de datos y la reputación, el contenidos y frecuencia de las Campañas de Email Marketing </li></ul>
  16. 22. ¡Gracias! @MinnieFF /Maca.Fragueiro.Frias /Maqui.Fragueiro.Frias [email_address]

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