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Washington d personal_brandcanvaspp

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Personal Brand Canvas

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Washington d personal_brandcanvaspp

  1. 1. Personal Brand Canvas Track Your Personal Branding Progress and Promises on a Single Page
  2. 2. Publishing Credits This resource is derived from, and gives creative acknowledgements to, Strategyzer.com and BigName.it. As part of this assignment, you are to read Chapters 2 & 3 of Business Model You: A One-Page Method For Reinventing Your Career. This book, along with the Personal Branding Canvas founders, BigName.it, are the original sources for the concepts described in this resource. While the assignment requirements differ from the original Personal Brand Canvas and One-Page Business Model, these sources inspired this assignment. Icons found in this keynote presentation are used with permission from www.kameleon.pics. *This slide is a requirement and cannot be removed from this presentation.
  3. 3. Donovan Washington I am a funny, passionate music-head that will scout the most promising artist to signing with my record label to launch a successful long-lasting career. May 27, 2017
  4. 4. Identity I am very knowledgeable in my profession which puts me at advantage in my industry. • 6’1 young African American male. • Passionate, Funny, Music Nerd. • Music Recording Artist. • Bloomington high school south class of ’14, Full Sail University. • My mission is to revolutionize the industry with my recording label by giving the power back to the artist.
  5. 5. Services I plan to work as a news editor before launching my label, my services will provide my audience with current news and trends happening in the industry and giving artist an opportunity to promote their music through my blog. • News Editor, Record Label A&R • Blog publishing, Music recording. • Customer relationship style will be through social media, staying connected with fans to get a sense of what they want next from me and my brand,
  6. 6. Credentials The audience always wants someone who is highly praised in their profession. • http://fsbizsite.com/dkwashington/ • Roles in associations, volunteerism • Bachelors in Music Business • https://www.audiomack.com/album/bl vk/blvk-clouds • Home studio, http://rblmag.com/blvk/
  7. 7. Promises My unique promise is that my customer will be informed on the latest trends and will benefit from working with a business insider. • The problems they see solved is more exposure in from industry or people who have connections. • Happy, informed, and inspired. • They will expect to be a boss or someone of power and wealth. • Social butterflies, people who interact with people easily (usually people in the entertainment industry.)
  8. 8. Positioning My audience should hire me because I bring an energy and innovation mindset that not to many people have. I work harder than most people and pride myself on creating the best and latest trends. • Everything I do i try to make it distinctive and something people have never seen before, making it so great that it gets universal praise which makes it credible. • My work is so diverse to where I believe it will be relevant to majority of my audience. • Yes there will be various things in my brand that will benefit multiple and specific groups of people. • It is related to a large size audience considering there are a lot of inspiring upcoming artist wanting to get more exposure. • Yes, my brand will benefit the audience a lot at an premium price for service they lack. • Yes, there will be parts of my service where competitors fail to connect with their audience with. • My service will be great, and the things about great products is that they can be imitated but they can never be duplicated as a better product.
  9. 9. Target Audience In order to be credible majority of the industry should be aware of who I am, I would love to work with companies such as Complex Magazine, Hotnewhiphop, Interscope Records, and Dreamville Records. • Worldwide, People who interested in the music business. • Influencers include: Jay-z, Complex Magazine. • J.cole, Cheryl LoMaglio
  10. 10. Networking & Marketing Social Media will be the best way to connect yourself with a fanbase and hopefully build one for yourself. I am a funny, passionate music-head that will scout the most promising artist to signing with my record label to launch a successful long-lasting career. • Online blogs or Youtube. • LinkedIn, Music conventions • Music conventions, festivals, concerts. • Buying promotion ads on sites such as Facebook, Twitter, Instagram.
  11. 11. Professional Development You should always build a strong online identity to have a strong base for a brand Buy ads for your brand online, make business cards, if you are a music artist create a logo or t-shirts advertising your brand. You need to meet people who are connected in the industry and make a strong impression and show them the benefit of having you rather the benefit of you having them. You need credibility, and a professional approach to your brand. • Connecting with profession connects and keeping in touch. • Former instructors, new connections met through networking.
  12. 12. Goals & KPIs My goals is to have 1,000 followers on my twitter by the end of the year, I will track it daily to see if I'm processing successfully. • Recognition will be throughout the whole industry and through social media since that is where people consume most sevices. • I want to be known as the leader of the new school, and gain credibility through success through business ventures. • Staying with the latest trends will create a great relevance and keep relevance as times change. • $50-150 • Loyalty will be to the team that I am working with, and with my audience to sustain a positive reputation.
  13. 13. Identity Services Promise Positioning Target Audience Credentials Networking & Marketing Professional Development Goals / KPIs I am very knowledgeable in my profession which puts me at advantage in my industry. I plan to work as a news editor before launching my label, my services will provide my audience with current news and trends happening in the industry and giving artist an opportunity to promote their music through my blog. The audience always wants someone who is highly praised in their profession. My unique promise is that my customer will be informed on the latest trends and will benefit from working with a business insider. My audience should hire me because I bring an energy and innovation mindset that not to many people have. I work harder than most people and pride myself on creating the best and latest trends. Social Media will be the best way to connect yourself with a fanbase and hopefully build one for yourself. In order to be credible majority of the industry should be aware of who I am, I would love to work with companies such as Complex Magazine, Hotnewhiphop, Interscope Records, and Dreamville Records. You should always build a strong online identity to have a strong base for a brand Buy ads for your brand online, make business cards, if you are a music artist create a logo or t-shirts advertising your brand. You need to meet people who are connected in the industry and make a strong impression and show them the benefit of having you rather the benefit of you having them. You need credibility, and a professional approach to your brand. My goals is to have 1,000 followers on my twitter by the end of the year, I will track it daily to see if I'm processing successfully.

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