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The Next Wired Generation: Orange Minds and the Future of Advertising

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The Next Wired Generation: Orange Minds and the Future of Advertising

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The Next Wired Generation: Orange Minds and the Future Of Advertising is an in-depth case study of Orange Academy – Africa’s School of Integrated Brand Experience – and the profound effect it has had on the Nigerian marketing communications industry.

We will explore the methodologies being employed by the School to make students rethink how brands connect with consumers especially in the online space. Samples of works and successful campaigns on social media will be shared with viewers to see the impact of an institution’s point of view can inspire, and how it can positively affect the development of campaigns, platforms and products in the advertising world.

This keynote was originally shared at Social Media Week Lagos:

http://socialmediaweek.org/lagos/events/the-next-wired-generation-orange-minds-and-the-future-of-advertising/

The Next Wired Generation: Orange Minds and the Future Of Advertising is an in-depth case study of Orange Academy – Africa’s School of Integrated Brand Experience – and the profound effect it has had on the Nigerian marketing communications industry.

We will explore the methodologies being employed by the School to make students rethink how brands connect with consumers especially in the online space. Samples of works and successful campaigns on social media will be shared with viewers to see the impact of an institution’s point of view can inspire, and how it can positively affect the development of campaigns, platforms and products in the advertising world.

This keynote was originally shared at Social Media Week Lagos:

http://socialmediaweek.org/lagos/events/the-next-wired-generation-orange-minds-and-the-future-of-advertising/

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