My Itchy Travel Feet, The Baby Boomer's Guide to Travel is the undeniable expert in boomer travel. Through first-hand content and eye-catching photographs, we encourage boomers to get up off the ouch and go.
2017 Media Kit
“Hiking in Glacier National Park with Road
Scholar was the trip of a lifetime. We had so
much fun reporting about it.”
– Donna L. Hull
Founded by Donna L. Hull
and her husband, Alan
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Our Editorial Expertise
We focus solely on baby boomer travel:
where to go, what to do and how to do it.
Our content, based on first-person experience,
• Active travel experiences
• Luxury cruise reports
• Destination advice
• Product reviews
• Travel tips
• Lodging & dining reviews
“a heady mix of luxury and adventure”
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It’s Not Just About Age
Boomers are independent, optimistic, positive, hard working
and goal-oriented. We think of ourselves as special & unique,
and have a hard time realizing that we will ever be old.
Boomers bring energy to their travels.
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What We Love
Unique AccommodationOff the Beaten Path
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Work with Us
• We’re experts at promoting within the
boomer community. Let us help you get
the word out about your product and
services with a sponsorship or branding
program tailored to your needs. We can:
– Create a social media campaign.
– Promote your services on our site and in our
– Represent your brand at boomer conferences
and travel shows.
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Work with Us
• We accept press trip invitations that are
in alignment with our editorial focus.
– We’ll be on time and ready to work, clearly
communicating with both you and our readers
about our experiences.
– We believe in honest appraisals, but bashing
is never ok.
• Our marketing strategy on trips is to share
and expose your product or destination to
our readers on all social networks.
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What People Are Saying
“Donna Hull stands tall as a champion
of ac8ve travel and is a tremendous
resource for anyone interested in
healthy aging, new adventures, and
thought-provoking wri8ng. It was a
supreme pleasure to have had the
chance to collaborate with her.”
Conor O’Shea, Social Media Coordinator
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Stats and Demographics
• Unique monthly visitors: 20,538
• Monthly page views: 36,176
• Google Page Rank: 4
• SEOMoz Domain Authority 46/100
• Facebook page fans: 12,736
• Twitter followers: 12,600 (Donna)
• Klout score: 58
• Newsletter subscribers: 5,901 monthly, 1,489 weekly
• Pinterest: 29,070 (MITF) 13,703 (Donna)
• Instagram: 2,120
Statistics current as of August 1, 2017
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Stats and Demographics
LocaIon 68% of our readers are located in the U.S.
Age 65% of our readers are age 45 and above
Gender 69% of our readers are female
Household Income 35% of our readers make over $60K, 65%
make over $100K
EducaIon 60% of our readers are college educated
Our typical reader is a woman aged 45 or above, living in the United States. She’s college
educated, curious and adventuresome. Her children are grown (or mostly) so there’s
more expendable income to seek out the next travel adventure, as long as it’s a good
Sta8s8cs accurate August 1, 2017. Sources: Google Analy8cs, Alexa, Compete
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For press trip invitations, advertising or media
queries, please get in touch:
• Mailing address:
Donna L. Hull
My Itchy Travel Feet, Inc.
620 N. First St. Ste 5-234
Hamilton, MT 59840