2017 Media Kit
“Hiking in Glacier National Park with Road
Scholar was the trip of a lifetime. We had so
much fun reporting...
My	Itchy	Travel	Feet	–	Media	Kit	 Page	2	donna@myitchytravelfeet.com	
Our Editorial Expertise
We focus solely on baby boom...
My	Itchy	Travel	Feet	–	Media	Kit	 Page	3	donna@myitchytravelfeet.com	
It’s Not Just About Age
Boomers are independent, opt...
My	Itchy	Travel	Feet	–	Media	Kit	 Page	4	donna@myitchytravelfeet.com	
What We Love
Soft Adventure
Luxury Cruises
Unique Ac...
My	Itchy	Travel	Feet	–	Media	Kit	 Page	5	donna@myitchytravelfeet.com	
Work with Us
•  We’re experts at promoting within th...
My	Itchy	Travel	Feet	–	Media	Kit	 Page	6	donna@myitchytravelfeet.com	
Work with Us
•  We accept press trip invitations tha...
My	Itchy	Travel	Feet	–	Media	Kit	 Page	7	donna@myitchytravelfeet.com	
What People Are Saying
“Donna	Hull	stands	tall	as	a	...
My	Itchy	Travel	Feet	–	Media	Kit	 Page	8	donna@myitchytravelfeet.com	
Stats and Demographics
•  Unique monthly visitors: 2...
My	Itchy	Travel	Feet	–	Media	Kit	 Page	9	donna@myitchytravelfeet.com	
Stats and Demographics
LocaIon	 68%	of	our	readers	a...
My	Itchy	Travel	Feet	–	Media	Kit	 Page	10	donna@myitchytravelfeet.com	
Contact
For press trip invitations, advertising or ...
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My Itchy Travel Feet media kit

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My Itchy Travel Feet, The Baby Boomer's Guide to Travel is the undeniable expert in boomer travel. Through first-hand content and eye-catching photographs, we encourage boomers to get up off the ouch and go.

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My Itchy Travel Feet media kit

  1. 1. 2017 Media Kit “Hiking in Glacier National Park with Road Scholar was the trip of a lifetime. We had so much fun reporting about it.” – Donna L. Hull Founded by Donna L. Hull and her husband, Alan donna@myitchytravelfeet.com 520.241.0900
  2. 2. My Itchy Travel Feet – Media Kit Page 2 donna@myitchytravelfeet.com Our Editorial Expertise We focus solely on baby boomer travel: where to go, what to do and how to do it. Our content, based on first-person experience, covers: •  Active travel experiences •  Luxury cruise reports •  Destination advice •  Product reviews •  Travel tips •  Lodging & dining reviews “a heady mix of luxury and adventure”
  3. 3. My Itchy Travel Feet – Media Kit Page 3 donna@myitchytravelfeet.com It’s Not Just About Age Boomers are independent, optimistic, positive, hard working and goal-oriented. We think of ourselves as special & unique, and have a hard time realizing that we will ever be old. Boomers bring energy to their travels.
  4. 4. My Itchy Travel Feet – Media Kit Page 4 donna@myitchytravelfeet.com What We Love Soft Adventure Luxury Cruises Unique AccommodationOff the Beaten Path Road Trips
  5. 5. My Itchy Travel Feet – Media Kit Page 5 donna@myitchytravelfeet.com Work with Us •  We’re experts at promoting within the boomer community. Let us help you get the word out about your product and services with a sponsorship or branding program tailored to your needs. We can: – Create a social media campaign. – Promote your services on our site and in our monthly newsletter. – Represent your brand at boomer conferences and travel shows.
  6. 6. My Itchy Travel Feet – Media Kit Page 6 donna@myitchytravelfeet.com Work with Us •  We accept press trip invitations that are in alignment with our editorial focus. – We’ll be on time and ready to work, clearly communicating with both you and our readers about our experiences. – We believe in honest appraisals, but bashing is never ok. •  Our marketing strategy on trips is to share and expose your product or destination to our readers on all social networks.
  7. 7. My Itchy Travel Feet – Media Kit Page 7 donna@myitchytravelfeet.com What People Are Saying “Donna Hull stands tall as a champion of ac8ve travel and is a tremendous resource for anyone interested in healthy aging, new adventures, and thought-provoking wri8ng. It was a supreme pleasure to have had the chance to collaborate with her.” Conor O’Shea, Social Media Coordinator Road Scholar
  8. 8. My Itchy Travel Feet – Media Kit Page 8 donna@myitchytravelfeet.com Stats and Demographics •  Unique monthly visitors: 20,538 •  Monthly page views: 36,176 •  Google Page Rank: 4 •  SEOMoz Domain Authority 46/100 •  Facebook page fans: 12,736 •  Twitter followers: 12,600 (Donna) •  Klout score: 58 •  Newsletter subscribers: 5,901 monthly, 1,489 weekly •  Pinterest: 29,070 (MITF) 13,703 (Donna) •  Instagram: 2,120 Statistics current as of August 1, 2017
  9. 9. My Itchy Travel Feet – Media Kit Page 9 donna@myitchytravelfeet.com Stats and Demographics LocaIon 68% of our readers are located in the U.S. Age 65% of our readers are age 45 and above Gender 69% of our readers are female Household Income 35% of our readers make over $60K, 65% make over $100K EducaIon 60% of our readers are college educated Our typical reader is a woman aged 45 or above, living in the United States. She’s college educated, curious and adventuresome. Her children are grown (or mostly) so there’s more expendable income to seek out the next travel adventure, as long as it’s a good value. Sta8s8cs accurate August 1, 2017. Sources: Google Analy8cs, Alexa, Compete
  10. 10. My Itchy Travel Feet – Media Kit Page 10 donna@myitchytravelfeet.com Contact For press trip invitations, advertising or media queries, please get in touch: •  donna@myitchytravelfeet.com Email preferred •  Mailing address: Donna L. Hull My Itchy Travel Feet, Inc. 620 N. First St. Ste 5-234 Hamilton, MT 59840 •  Phone: 520.241.0900

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