1962 -2012      Presentation; March 6th 2013           Author: Shane Mc Gee,New Product Development Manager
© Errigal Eisc Teoranta 2013   2
 1962  - Co-founder, Fr Mc Dyer opens  Vegetable Canning Factory. 1972 - Changed to Fish & Shellfish. Errigal Eisc Teo....
•Turnover  of €26 million per annum.     •62% increase in turnover in last 3     year     •200 employees.     •15,000 sq f...
© Errigal Eisc Teoranta 2013   5
Brands   Accreditations© Errigal Eisc Teoranta 2013                    6
KEY PARTNERS / STAKEHOLDERS:                        Focus on Retail Customers© Errigal Eisc Teoranta 2013                 ...
   Innovation is about doing new things, or doing old    things in a new way (Kim and Mauborgne, 1999).   “Innovation is...
Current products                   New products                                 Market Penetration             Product Dev...
Idea              Stage 1                        Gate 3                 Gate 4                  Gate 5          Gate 1    ...
   Consumer requirements are becoming more    elaborate.   Greater choice from which to select and purchase.   No longe...
 Thank you for your time    Any Questions?© Errigal Eisc Teoranta 2013   12
Upcoming SlideShare
Loading in …5
×

Shane mc gee presentation 6th march 2013

836 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
836
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Shane mc gee presentation 6th march 2013

  1. 1. 1962 -2012 Presentation; March 6th 2013 Author: Shane Mc Gee,New Product Development Manager
  2. 2. © Errigal Eisc Teoranta 2013 2
  3. 3.  1962 - Co-founder, Fr Mc Dyer opens Vegetable Canning Factory. 1972 - Changed to Fish & Shellfish. Errigal Eisc Teo. 2007 exclusive specialisation in shell fish. 2011 – Name Change to Errigal Seafood.© Errigal Eisc Teoranta 2013 3
  4. 4. •Turnover of €26 million per annum. •62% increase in turnover in last 3 year •200 employees. •15,000 sq ft state of the art facility. • Exporting to up to 20 countries. •Unique Patented Processes extending shelf life to 35 days© Errigal Eisc Teoranta 2013 4
  5. 5. © Errigal Eisc Teoranta 2013 5
  6. 6. Brands Accreditations© Errigal Eisc Teoranta 2013 6
  7. 7. KEY PARTNERS / STAKEHOLDERS: Focus on Retail Customers© Errigal Eisc Teoranta 2013 7
  8. 8.  Innovation is about doing new things, or doing old things in a new way (Kim and Mauborgne, 1999). “Innovation is not like most other business functions and activities, there are no reliable templates, rules, process, or even measures for success” (Harvard Business Review, 2002). A product has many dimensions; price; packaging; features; technology; level of service; brand name; quality specifications, and by changing one or a number of these dimension you could label the product as „new‟ and can be described as new product development (Trott, 2008). “A decline in product innovations is matched only by a decline in market share” (Ughanwa and Baker, 1989: Trott, 2008),© Errigal Eisc Teoranta 2013 8
  9. 9. Current products New products Market Penetration Product Development Markets Current • Pack sizes (Price per Kg) • Packaging • Rebranding / Design • New Species • New Recipes Market Development Diversification New Markets • China • By- product utilisation • Russia© Errigal Eisc Teoranta 2013 9
  10. 10. Idea Stage 1 Gate 3 Gate 4 Gate 5 Gate 1 Gate 2 Stage 2 Stage 3 Stage 4 Stage 5 ReviewGenegat Prelimin Decisio Post Pre- Initail ary Second Definiti n on Developm Develpom Validatio Commerci Commerci of ion Screen ent alization Screen Assessme on Busines ent Stage Review n Decision alis-ation process Stage nt s Case© Errigal Eisc Teoranta 2013 10
  11. 11.  Consumer requirements are becoming more elaborate. Greater choice from which to select and purchase. No longer just want low-priced products, but also want them to be of higher quality and more enjoyable to consume or use. In today‟s innovation process, it is critical to identify key consumer insights at the front end of the product design cycle. It also requires reusing past insights and market research from existing, failed, or successful products. In a world where consumption is a primary activity, consumers, want to be able to choose the products that consistently meet their needs and desires.© Errigal Eisc Teoranta 2013 11
  12. 12.  Thank you for your time  Any Questions?© Errigal Eisc Teoranta 2013 12

×