PPC training week 4

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Course notes from Certificate in Online Marketing 2010 programme run by Donegal County Enterprise Board

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PPC training week 4

  1. 1. PAY PER CLICK ADVERTISING By Niall McKeown twitter@niallmckeown
  2. 2. Adsense
  3. 3. Adwords
  4. 4. Campaigns
  5. 5. Campaigns >>Ad Groups
  6. 6. Campaigns >> Ad Groups >> Ads
  7. 7. KEYWORD & GEO-TARGETING Create a Campaign
  8. 8. GeoTargeting
  9. 9. Targeting by County
  10. 10. Targeting by Region
  11. 11. Locations and Language
  12. 12. Search and Display
  13. 13. Demographic Adsense Only
  14. 14. CreatingText Ad
  15. 15. CreatingText Ad
  16. 16. Now we are live
  17. 17. Linking with Analytics
  18. 18. Tracking Adwords Conversions
  19. 19. Cost per Conversions etc

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