Lyit strategy.pdf wk#11

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Slides from week 11 of Certificate in Online Marketing

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Lyit strategy.pdf wk#11

  1. 1. Gareth Dunlop Managing Director 1.
INTERRUPTION
 2.
BEHAVIOURAL
 3.
PERMISSION
THE NEW CUSTOMER REVOLUTION The Customer WHAT DO THEY LOOK LIKE? 1
  2. 2. get your priorities right focus on what matters to your customersMASLOW’S HIERARCHY OF NEEDS NIELSEN’S HIERARCHY OF NEEDS self actualisation self actualisation self esteem regular updates social belonging relevant content safety and security easy navigation physical survival quick download 2
  3. 3. The Crowd WHAT DO WE BELIEVEABOUT IT AND WHAT IS ITS VALUE SYSTEM? DIGITAL voicefootprint shadow 3
  4. 4. POWERFUL April July 2008 200910m #1 52m#4 4
  5. 5. Oct 200911m #9 You cannot control the message . . Your web presence is not your website 5
  6. 6. WISE 6
  7. 7. Listen to your users PROPHETIC 7
  8. 8. 8
  9. 9. DELL KEY FINDINGSCOCREATIONthe marketplace finishes the messages co-created by the companyRESISTANT TO MARKETINGcustomers gravitate to what matters to them INFLUENCED NEVERWE’RE NOT PERFECTgreat companies will be those who excel in transparencyADVOCACYgood engagement allows customers to be advocatesRESPONSIVENESS CONTROLLEDresponse must be in real time – minutes not days or weeksCONSISTENCYdigital experience should be the same in work / on the road / at home / leisureCOMMON SENSEgut feel and common sense still beats technology every time TRIBAL 9
  10. 10. 3. The Long Tail – do it right!3. The Long Tail – do it right! 10
  11. 11. Q&AAND POTENTIAL HECKLING Gareth Dunlop Managing Director gdunlop@ionology.com www.ionology.com 048 9045 5911 11

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