Cruickshank Presentation - Intellectual Property

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Cruickshank Presentation - Intellectual Property

  1. 1. Growing Pains: How to avoid IP nightmares• Richard O’Connor – Partner• Cruickshank Intellectual Property Attorneys
  2. 2. Introduction – Or is it too late already?• What is Intellectual Property?• How commercially valuable is it?• Some lessons to be learned?• Questions & Answers• Consultations
  3. 3. Intellectual Property• Intellectual Property (IP) can be defined as Creative ideas and expressions of the human mind that have commercial value and receive the legal protection of a property right.• Intellectual Property Rights (IPR’s) typically include patent, copyright, trademark, design, know how and trade secrets
  4. 4. Quick Explanation• Patents• Trade Marks• Copyright• Designs• Trade Secrets• Know How
  5. 5. How Commercially Valuable are IPR’s?• Patents are monopolies, tax efficient, barriers to entry & ‘add value’.• Trade Marks represent companies reputation and quality.• Trade Secrets such as Coke’s incredibly valuable.
  6. 6. Lesson to be learned (and quickly).• Choosing the wrong name for products or services.• Failing to document ownership.• Entering into problematic licensing arrangements.• Failing to identify and protect intellectual property.• Trying to solve problems later.
  7. 7. Questions & Answers
  8. 8. roconnor@cruickshank.ie• Richard O’Connor Cruickshank Intellectual Property Attorneys 8a Sandyford Business Centre Sandyford Dublin 18 01 2992211 (Direct Line)

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