W        Working The New WayMarch 2011
Bobby Kerr
Key Facts - Insomnia    Irelands leading Coffee Company   5 million cups of coffee sold annually   60 Shops   12 Millio...
How we stay in business Who are our customers ? Analyse our footfall numbers Focus on the average value transaction Be...
Power of BrandThe Best Marketing is Free Marketing!
Its My Business & Up To Me Act professionally & honourably at all times Use the power of the brand Communicate regularl...
Enter the Dragon…          One of the 5 Irish Dragons          Two series completed          Have made 8 investments   ...
All the Dragons
Top Ten Business Points     1. Don’t be afraid of Hard Work     2. Keep an eye on the Competition     3. Embrace Challenge...
Reasons to be Cheerful!BOBBYS TOP TEN LIFE TIPS:1. Forget the begrudgers2. Enjoy what you do3. Be thankful you have your h...
Questions?
www.donegalenterprise.ie         http://www.facebook.com/DonegalEnterprise         http://twitter.com/DonegalCEB
Bobby Kerr for Donegal County Enterprise Board
Bobby Kerr for Donegal County Enterprise Board
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Bobby Kerr for Donegal County Enterprise Board

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Presentation by Bobby Kerr of Insomnia and Dragons Den on behalf of Donegal County Enteprise Board March 2011

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Bobby Kerr for Donegal County Enterprise Board

  1. 1. W Working The New WayMarch 2011
  2. 2. Bobby Kerr
  3. 3. Key Facts - Insomnia Irelands leading Coffee Company 5 million cups of coffee sold annually 60 Shops 12 Million Turnover 200 Staff First Irish Company to go 100% Fairtrade and Organic All our coffee is roast to order Partnership with BWG foods(Spar & Mace)
  4. 4. How we stay in business Who are our customers ? Analyse our footfall numbers Focus on the average value transaction Be ahead of the competition Have a clear pricing and promotional strategy Declutter the shops of too many messages Drive sales through a consistent value proposition for all 2010 Reward Loyalty – Expand our Zappa technology Maximise every PR opportunity
  5. 5. Power of BrandThe Best Marketing is Free Marketing!
  6. 6. Its My Business & Up To Me Act professionally & honourably at all times Use the power of the brand Communicate regularly with your current & past customers Constantly be alert to opportunity Embrace technology – it makes life easier and more efficient Embrace the new ways of marketing, Facebook, Twitter Look for new ways to do things better
  7. 7. Enter the Dragon…  One of the 5 Irish Dragons  Two series completed  Have made 8 investments  Surfseeds  The Hangout  Kaylite  Bintrasher  Beal Organic Cheese  Grab radio App  Boiler Bleed  Mother and Baby Show  Viewing numbers over 500,000 per show  Back for Series 3 in 2011
  8. 8. All the Dragons
  9. 9. Top Ten Business Points 1. Don’t be afraid of Hard Work 2. Keep an eye on the Competition 3. Embrace Challenges 4. Take Calculated Risks 5. Always Reinvest in the Business 6. Good Communication is essential 7. Commit to Develop People in the organisation 8. A Clear Concise Strategy is vital 9. Plan all expenditure 10. Don’t forget about luck
  10. 10. Reasons to be Cheerful!BOBBYS TOP TEN LIFE TIPS:1. Forget the begrudgers2. Enjoy what you do3. Be thankful you have your health and family4. There is real value out there go and get it5. Surround yourself with positive people6. Set goals and targets for yourself7. Be realistic8. Don’t be afraid to adapt or change the plan9. Network – learn from others10. Stay in the ring – It will get better
  11. 11. Questions?
  12. 12. www.donegalenterprise.ie http://www.facebook.com/DonegalEnterprise http://twitter.com/DonegalCEB

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