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Debugging SEO - Language & Breaking Down

There are various soft skills I've learnt over my career. I've gotten better at reporting, at presenting, telling people no... But none end up in demand as much as being able to debug. There are always going to be things you don't know and going back to first principles to pick them apart is incredibly useful skill. It's not about being able to program, rather how to pick apart the common problems to make you more effective. I want to take people through how to think like this, everything from learning the language and keeping a summary swipe file, to how to breakdown, test and re-create.

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Debugging SEO - Language & Breaking Down
Debugging SEO - Language & Breaking Down
Debugging SEO - Language & Breaking Down
Debugging SEO - Language & Breaking Down
Debugging SEO - Language & Breaking Down

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Debugging SEO - Language & Breaking Down

Editor's Notes

  1. Structure is better Found answer but intimidating - both paola and robin tied this to langauge loop Sam found intro slightly too long
  2. Back in 2012, i had a death wish, I decided I wanted to do this: drive a motorbike down Vietnam. About 2000km. From hanoi to ho chi minh
  3. I was expecting these gorgeous open roads that I’d roar down, clothes flapping in the wind.
  4. Actually most of it looks like this. Take those open roads add, a couple thousand motorbikes, buses
  5. Water barrels and goldfish
  6. I drove this very loveable, but objectively crap bike. ( it had no headlights, handlebars that had basically rusted into 2, and a speedometer that never went below 90km even when parked.)
  7. And this deathtrap that someone had attached wheels to made it 600 or so kms before failing (the first time) I knew had a issue, i was driving along a lovely mountain road, and the engine would shut off. It slowed i restarted the engine, pulled the throttle it went for a bit before the engine shut off again.
  8. We head for the nearest town which is Dong hoi and pull into one of the 100s of mechanics shops that litter vietnam
  9. Sat in that miserables mechanics, we debugged that bike. I was crap at debugging that bike for all the same reasons that people are bad at debugging anything
  10. We head for the nearest town which is Dong hoi and pull into one of the 100s of mechanics shops that litter vietnam
  11. I’d love to say these lads, knew all these things and were the world’s greatest mechanics But they werent. These lads were better than me but they still weren’t fantastic. They jumped straight to trying breakdown the problem and started randomly switching out pieces of the bike and trying to charge me money for it.
  12. I’d love to say these lads, knew all these things and were the world’s greatest mechanics But they werent. These lads were better than me but they still weren’t fantastic. They jumped straight to trying breakdown the problem and started randomly switching out pieces of the bike and trying to charge me money for it.
  13. I’d love to say these lads, knew all these things and were the world’s greatest mechanics But they werent. These lads were better than me but they still weren’t fantastic. They jumped straight to trying breakdown the problem and started randomly switching out pieces of the bike and trying to charge me money for it.
  14. I’d love to say these lads, knew all these things and were the world’s greatest mechanics But they werent. This whole process is slow agnosing and awful These lads were better than me but they still weren’t fantastic. They jumped straight to trying breakdown the problem and started randomly switching out pieces of the bike and trying to charge me money for it.
  15. And while they could breakdown the motorbike, we didnt know how to test it because we couldn’t re-create the problem We spend 3 days trying to solve this problem,
  16. And while they could breakdown the motorbike, we didnt know how to test it because we couldn’t re-create the problem We spend 3 days trying to solve this problem,
  17. endlessly re-watching National Treasure 2 and almost missed my visa deadline.
  18. endlessly re-watching National Treasure 2 and almost missed my visa deadline.
  19. endlessly re-watching National Treasure 2 and almost missed my visa deadline.
  20. endlessly re-watching National Treasure 2 and almost missed my visa deadline.
  21. By day 3 they literally tore out my carbeaurettor and put in a new one.
  22. And while they could breakdown the motorbike, we didnt know how to test it because we couldn’t re-create the problem We spend 3 days trying to solve this problem,
  23. And while they could breakdown the motorbike, we didnt know how to test it because we couldn’t re-create the problem We spend 3 days trying to solve this problem,
  24. And while they could breakdown the motorbike, we didnt know how to test it because we couldn’t re-create the problem We spend 3 days trying to solve this problem,
  25. This is when you ask for help. Ask people to teach you the language to solve your problems.
  26. The documentation will contain lots of information that will be super useful, WHEN you know the language
  27. And while they could breakdown the motorbike, we didnt know how to test it because we couldn’t re-create the problem We spend 3 days trying to solve this problem,
  28. For problems in search re-creating means re-creating what google is seeing In search being able to re-create a problem, usually involves mimicing google
  29. Pretty good imitation but not quite the same
  30. First point mimic google for a single request Be more clear
  31. First point mimic google for a single request Be more clear
  32. Be more specific
  33. Be more specific
  34. Be more specific
  35. Be more specific