Your Voice in the New Market Place
Kurt Pritz, Executive Director

theDNA.org
The DNA & Our Industry
•

New, non-profit global business
association that represents the
interests of the entire domain n...
Domain Name Association Goals
•

Success of domain name industry members

•

Promote the interests of the domain name
indu...
We will stop scanning
QR codes…

http://thedna.org

…and start scanning
domain names
We are:
•

Educating all of the benefits of the
upcoming expansion of the Internet name
space

•

Advocating for and repre...
DNA work in the Near Term:

Resolving Challenges for Our Members

Copyright © 2014 Domain Name Association. All rights res...
Providing Access

Copyright © 2014 Domain Name Association. All rights reserved.

theDNA.org
Make It Simple

Copyright © 2014 Domain Name Association. All rights reserved.

theDNA.org
Universal Acceptance
库尔特@麻将.游戏
Copyright © 2014 Domain Name Association. All rights reserved.

theDNA.org
Demystifying
Internet
Governance

Copyright © 2014 Domain Name Association. All rights reserved.

theDNA.org
Finishing the Launch
of New gTLDs

Copyright © 2014 Domain Name Association. All rights reserved.

theDNA.org
What Is the DNA Doing to
Address Those Issues?
•

Forming a technical committee to
coordinate efforts on acceptance and
co...
The DNA Brand
•

Effective communications, outreach and
promotion

•

Well-respected voice in policy discussion

•

Go-to ...
DNA Members

Copyright © 2014 Domain Name Association. All rights reserved.

theDNA.org
Questions

Copyright © 2014 Domain Name Association. All rights reserved.

theDNA.org
Copyright © 2014 Domain Name Association. All rights reserved.

theDNA.org
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The Domain Name Association at Jan 2014 Namescon Las Vegas

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"Your Voice in the New Marketplace", a presentation on the domain name industry by Kurt Pritz, Executive Director of the Domain Name Association. Presented at Namescon 2014

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The Domain Name Association at Jan 2014 Namescon Las Vegas

  1. 1. Your Voice in the New Market Place Kurt Pritz, Executive Director theDNA.org
  2. 2. The DNA & Our Industry • New, non-profit global business association that represents the interests of the entire domain name industry • The Domain Name industry controls key / vital Internet infrastructure and access to it • Resolving 106 queries/sec Supporting $1012 in ecommerce Registering 108 domain names Copyright © 2014 Domain Name Association. All rights reserved. theDNA.org
  3. 3. Domain Name Association Goals • Success of domain name industry members • Promote the interests of the domain name industry participants • Advocate the use of domain names as the primary tool for: • Establishing presence • Launching successful enterprises • Navigation Copyright © 2014 Domain Name Association. All rights reserved. theDNA.org
  4. 4. We will stop scanning QR codes… http://thedna.org …and start scanning domain names
  5. 5. We are: • Educating all of the benefits of the upcoming expansion of the Internet name space • Advocating for and represent the interests of the industry before policymakers and the public. Copyright © 2014 Domain Name Association. All rights reserved. theDNA.org
  6. 6. DNA work in the Near Term: Resolving Challenges for Our Members Copyright © 2014 Domain Name Association. All rights reserved. theDNA.org
  7. 7. Providing Access Copyright © 2014 Domain Name Association. All rights reserved. theDNA.org
  8. 8. Make It Simple Copyright © 2014 Domain Name Association. All rights reserved. theDNA.org
  9. 9. Universal Acceptance 库尔特@麻将.游戏 Copyright © 2014 Domain Name Association. All rights reserved. theDNA.org
  10. 10. Demystifying Internet Governance Copyright © 2014 Domain Name Association. All rights reserved. theDNA.org
  11. 11. Finishing the Launch of New gTLDs Copyright © 2014 Domain Name Association. All rights reserved. theDNA.org
  12. 12. What Is the DNA Doing to Address Those Issues? • Forming a technical committee to coordinate efforts on acceptance and collision issues • Sponsoring a webinar on Internet governance • Providing frequent policy briefings, oneon-one interactions with members, holding virtual and in-person member meetings Copyright © 2014 Domain Name Association. All rights reserved. theDNA.org
  13. 13. The DNA Brand • Effective communications, outreach and promotion • Well-respected voice in policy discussion • Go-to source for any DNS question • Policy-makers • Governments • News outlets • Technical and market leadership • A team of winners Copyright © 2014 Domain Name Association. All rights reserved. theDNA.org
  14. 14. DNA Members Copyright © 2014 Domain Name Association. All rights reserved. theDNA.org
  15. 15. Questions Copyright © 2014 Domain Name Association. All rights reserved. theDNA.org
  16. 16. Copyright © 2014 Domain Name Association. All rights reserved. theDNA.org

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