The Domain Name Association
Membership Overview
theDNA.org
About the DNA

theDNA.org
The

FIRST‐EVER
industry trade association
to represent the interests of the

domain name industry
Copyright © 2013 Domain...
252,000,000
1342

New gTLDs
coming online

Total domain name
registrations

1000s

Registrars globally

$4.2 Trillion

Amo...
Copyright © 2013 Domain Name Association. All rights reserved.

theDNA.org
Domain Name Industry

Copyright © 2013 Domain Name Association. All rights reserved.

theDNA.org
Copyright © 2013 Domain Name Association. All rights reserved.

theDNA.org
About the DNA
The Domain Name Association (DNA) is a new non‐profit global business 
association that represents the inter...
Our Mission

theDNA.org
Our Mission
Promote the interests of the domain name industry by advocating the use, 
adoption and expansion of domain nam...
Key Messages
The DNA aims to play a key role in helping consumers, business, public‐
benefit organizations and others unde...
Key Messages
By exercising effective leadership, the DNA will advocate for and represent 
the interests of the industry be...
DNA Members

Copyright © 2013 Domain Name Association. All rights reserved.

theDNA.org
Membership Structure

theDNA.org
Membership levels
and dues are
designed to match
how your company
wants to support
the mission of the
DNA and also
determi...
Leadership Structure
Executive Members
Board of Directors

12 Seats

19 Seats
Strategic Members
Executive Director
Staff

...
Membership Structure
Membership levels and dues are based on how strongly your company seeks to support 
the mission of th...
Leadership
Leadership is currently through an interim Board of Directors, comprised of 
the following industry leaders:
Ad...
Leadership: Executive Director Kurt Pritz
• Former ICANN executive
• Well-respected
• Known as architect of the new gTLD p...
Value of Membership

theDNA.org
Benefit

Executive
Member

Strategic
Member

Supporting
Member

Board Seats

Guaranteed
seat

Can run for
five available
s...
Slide 21
PC1

new

Peggy Connolly, 11/20/2013
Member Benefits
•

Receive regular policy briefings and updates

•

Exclusive access to market research and analysis

•

C...
Services
• Promotional efforts in your 
regions
• “CTO on call”

• Speakers Bureau Membership
• Custom‐branded version of ...
Collaboration
•

For new participants:
• Learn from experienced industry participants

•

For regional gTLDs and ccTLDs:
•...
Our Websites

Our Organizational Website
www.thedna.org

Our Educational Website
www.whatdomain.org

Copyright © 2013 Doma...
Questions

Copyright © 2013 Domain Name Association. All rights reserved.

theDNA.org
http://www.thedna.org/Membership

Join Today
@

theDNA.org/Membership

Copyright © 2013 Domain Name Association. All right...
theDNA.org
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DNA Membership Overview - Buenos Aires

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DNA Membership Overview - Buenos Aires

  1. 1. The Domain Name Association Membership Overview theDNA.org
  2. 2. About the DNA theDNA.org
  3. 3. The FIRST‐EVER industry trade association to represent the interests of the domain name industry Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  4. 4. 252,000,000 1342 New gTLDs coming online Total domain name registrations 1000s Registrars globally $4.2 Trillion Amount of ecommerce that the Industry supports 295 Existing ccTLDs 22 Existing gTLDs ONE INDUSTRY VOICE Copyright © 2013 Domain Name Association. All rights reserved. Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  5. 5. Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  6. 6. Domain Name Industry Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  7. 7. Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  8. 8. About the DNA The Domain Name Association (DNA) is a new non‐profit global business  association that represents the interests of the entire domain name  industry.  We have no formal affiliation with ICANN. Our members are groups, businesses and individuals involved in the  provision, support and sale of domain names. This includes such  organizations as domain name registries, registrars, resellers and registry  service providers. Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  9. 9. Our Mission theDNA.org
  10. 10. Our Mission Promote the interests of the domain name industry by advocating the use,  adoption and expansion of domain names as the primary tool for users to  navigate the Internet. Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  11. 11. Key Messages The DNA aims to play a key role in helping consumers, business, public‐ benefit organizations and others understand the benefits and take  advantage of the upcoming expansion of the Internet name space.  The DNA is the first‐ever industry trade group to represent the interests of  the entire domain name industry and will promote, advance and support  the common interests of the industry with regards to the provisioning,  expanded adoption and use of domain names. Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  12. 12. Key Messages By exercising effective leadership, the DNA will advocate for and represent  the interests of the industry before policymakers and the public, and will  inform groups, individuals and the public at large on key issues affecting its  members. The intent of the DNA is to collaborate, exchange ideas, educate and raise  awareness of domain name‐related issues.  The DNA will promote and advance practices leading to a more trusted  online environment. Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  13. 13. DNA Members Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  14. 14. Membership Structure theDNA.org
  15. 15. Membership levels and dues are designed to match how your company wants to support the mission of the DNA and also determine your benefits and access to information. theDNA.org
  16. 16. Leadership Structure Executive Members Board of Directors 12 Seats 19 Seats Strategic Members Executive Director Staff 5 Seats Supporting Members 2 Seats As elected by the members of the respective Member Class Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  17. 17. Membership Structure Membership levels and dues are based on how strongly your company seeks to support  the mission of the DNA as well as what level of benefits you seek access to. Executive Member $50,000/year Strategic Member $20,000/year Supporting Member $5,000/year Affiliate Member $1,000/year   Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  18. 18. Leadership Leadership is currently through an interim Board of Directors, comprised of  the following industry leaders: Adrian Kinderis (Chair)  CEO, ARI Registry Services Erik Ludwick Co‐Founder, What Box? Jeff Eckhaus Senior VP of Corporate Development,  Demand Media Richard Merdinger Vice President, Domains, Go Daddy Statton Hammock  VP, Business & Legal Affairs, Registry Operations, United TLD Job Lawrence  Principal, gTech Ideas & Opportunities, Google Jon Nevett Co‐Founder and Executive Vice President, Donuts Elizabeth Sweezey Vice President, Policy and External Relations, FairWinds Partners Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  19. 19. Leadership: Executive Director Kurt Pritz • Former ICANN executive • Well-respected • Known as architect of the new gTLD program • Brings strong relationships across the industry both in the ccTLD and gTLD namespaces • Now charged with driving the Domain Name Association’s mission and initiatives Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  20. 20. Value of Membership theDNA.org
  21. 21. Benefit Executive Member Strategic Member Supporting Member Board Seats Guaranteed seat Can run for five available seats Can run for two available seats Serve as an Officer Yes Yes No Featured in promotional materials Yes Yes Sometimes Discounts at industry events Yes Yes Yes Part of DNA “Speakers Bureau” Yes Yes No Exclusive access to market research & analysis Yes Yes Yes Leverage DNA promotional & awareness drives Yes Yes Yes Customize DNA collateral and materials for your campaigns Yes Yes Yes Receive regular policy briefings and updates Yes Yes Yes Run your own custom-branded version of whatdomain.org Yes Yes Yes Collaborate with domain industry leaders & peers at DNA events Yes Yes Yes PC1
  22. 22. Slide 21 PC1 new Peggy Connolly, 11/20/2013
  23. 23. Member Benefits • Receive regular policy briefings and updates • Exclusive access to market research and analysis • Collaborate with industry leaders at events and online • Leverage DNA promotional and awareness drives • Eligibility to sit on the Board and serve as Officer • Use DNA collateral and materials in your campaigns Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  24. 24. Services • Promotional efforts in your  regions • “CTO on call” • Speakers Bureau Membership • Custom‐branded version of  whatdomain.org • Your TLD featured in promotional  • Technical collaboration: name  materials collisions, IDN, acceptance • Discounts at industry events • Policy and industry advisories  Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  25. 25. Collaboration • For new participants: • Learn from experienced industry participants • For regional gTLDs and ccTLDs: • Access marketing channels in different regions • Understand market developments as they happen • For brands owners: • Develop new safeguards for users • Raise awareness and reputation • Address technical issues: • Universal acceptance of domain names • IDN utility, e-mail • Name collisions Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  26. 26. Our Websites Our Organizational Website www.thedna.org Our Educational Website www.whatdomain.org Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  27. 27. Questions Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  28. 28. http://www.thedna.org/Membership Join Today @ theDNA.org/Membership Copyright © 2013 Domain Name Association. All rights reserved. theDNA.org
  29. 29. theDNA.org

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